Measuring Success of Your Marketing Research Project

This is an eighth part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom … Read More

Keep your PC up to date :: 10 Ways to Tune up Your PC

This is the first part in a series on ’10 Ways to Tune up Your PC’ from Ron Doyle, guest blogger for the Windows division of Microsoft. The original blog post can be found here. One of the best things … Read More

What is Lean-Forward Advertising Medium?

A good internet video, says Kelsey Group (www.kelseygroup.com) analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at their computers while viewing instead of on their couches. Watch a TV ad, and you’re likely to … Read More

5 Ways to Use LinkedIn to Market Your Business

Here a nice article by Lewis Howes written for Social Media Examiner. Lewis talks about his top 5 ways he recommends using LinkedIn to market your business. Use LinkedIn Groups & Receive Tons of New Leads Daily. …creating a LinkedIn … Read More

Inbound Marketing is a Money Maker for Any Size Business

Let’s talk about mixing the two worlds of offline advertising and online advertising. Don’t allow advertising budget segregations to not let inbound marketing do its job. Inbound marketing is a money maker for any size business. Contact our team for … Read More

A Market Researcher’s Questions

This is a seventh part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom … Read More

Coke Shares a Little Happiness [video]

Look at this very neat video of a stunt that Coke put together on a college campus. Happiness is definitely viral! Hang on to the end. The best is at the 1:51 mark. What are you doing to take your … Read More

Google Announces Local Business Center becomes Google Places

We talk quite a bit on this blog about branding your organization and modeling the public’s perception of your talents and achievements. So it is not a surprise that we place quite a bit of emphasis on an organization’s listing … Read More

8 Dynamite Reasons Why You Should be Blogging

Ever ask yourself why you should blog? Ask no longer. Here are 8 great reasons why you should be blogging: Blogging gives you a rockstar voice. Use it! Blogging can work wonders in creating, managing, and molding your brand. Blogging … Read More

Who Is Looking Out for Your Reputation Online?

You’ve worked hard to build a solid reputation for your company. You do good work. Your clients respect and appreciate the success you’ve helped them achieve. Then along comes an unhappy ex-employee or the one client in the past ten … Read More

Before You Start Talking to Consumers

This is a sixth part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom … Read More

Changing the Game in a Tough Economy

We are in discussions with a client on developing budget line items against a marketing plan. As with a lot of small businesses, a marketing budget has not yet been established. Most business owners understand the importance of smart money … Read More

What is foursquare? Can it help my business?

Mike Volpe of Hubpspot fame recently sat down with Dennis Crowley, co-founder of foursquare. In this video Dennis talks about how business can leverage foursquare to gain recognition and promote brand awareness. Here are a few ideas for your business … Read More

Inbound Marketing vs Outbound Marketing – Huh?

Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out? Well, that inefficient and expensive … Read More

Blog? What? Me? Why?

The age-old question – okay, maybe not age-old, but Internet 2.0 age-old – “Why should I blog?” is one we hear all the time. True that blogging is not for everyone but it’s a great way for people and organizations … Read More