Improper Use Of QR Codes Leads People To Think the Marketing Strategy Dead – Do You Use QR Codes?

Does your business use QR codes as part of its marketing strategy? As a business owner or marketing professional, do you or the higher ups struggle to see the benefit from using QR codes? Part of my responsibilities here at … Read More

Thalia Fire Station, Virginia Beach

We were hangin’ at Thalia Fire Station. Where has JASE taken you?

Many thanks to our local Hampton Roads firefighters!!! Thalia Fire Station, Virginia Beach, VA Thanks, Sydni & Nicole!  

Where has JASE taken you?

Tide in his Alabama Crimson Tide jersey wishing he was at the football game Newport News, VA Thanks Tide!

Brand Management – Are You Living Your Business’ Brand?

Your brand is all you have as a business and part of developing that brand is controlling your business’ brand exposure. As a small business, growing your brand is imperative. This, of course, does not simply mean printing company t-shirts … Read More

Social Gaming Giant Zynga Set To Make IPO November 28th

The much anticipated IPO for social gaming giant Zynga has finally been set, according to a report.The report states that Zynga’s IPO is set for November 28th, a result of the up and down stock markets.Zynga’s positioning of its IPO … Read More

Using the Right List Class in .NET

One of my biggest pet peeves in .NET programming is that inefficiency is coddled, if not encouraged. This isn’t completely Microsoft’s fault – sometimes they provide great tools, but the tools aren’t used. A few weeks ago, I was handed … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VI [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ “As part of inbound marketing, you want to have a strategy [for LinkedIn] and start building connections. You’ll want to carry the connection off of LinkedIn and … Read More

SMEI Hampton Roads – Teresa Rivera Talking The Business Of Branding

This past Tuesday, October 18th, JASE team members attended the Sales and Marketing Executives International – Hampton Roads Chapter “The Business of Branding” seminar. The event was hosted by the Town Center City Club of Virginia Beach where Teresa Rivera … Read More

Heading in to the Washington Redskins vs Philadelphia Eagles NFL football game

We went to a Redskins vs Eagles game. Where has JASE taken you?

Heading in to the Washington Redskins vs Philadelphia Eagles NFL football game FedEx Field, Prince George’s County, MD Thanks, Jennifer & Cameron!  

Fall Stockley Gardens Arts Festival

Art at its finest in Norfolk. Where has JASE taken you?

Enjoying the Fall Stockley Gardens Arts Festival Stockley Gardens Park, Norfolk, VA Thanks, Sydni & Keith!  

250M Tweets Per Day – Will Businesses Adjust Social Media Marketing Strategies to Target Twitter?

I wrote recently about Twitter coming for the “Social Media Throne” by Twitter’s direct integration with Apple’s iOS 5, yet to be released at the time and now available to all Apple users, and how the seamless integration of content … Read More

CMOs Struggle To Manage High Quality Lead Generation – Can JASE Marketing Manager Help?

I read an interesting blog article recently from our buddies at Kuno Creative about Marketing Sherpa’s B2B Marketing Benchmark Study of August 2010, where they interviewed 297 CMOs. The study showed the greatest challenge facing CMOs is the generation of … Read More

Exploring the Windows 8 Preview – Metro Touch Screen Interface, Visual Studio & XAML Applications

Several weeks ago, Microsoft released a developer preview of Windows 8.  They provide three versions – a 64-bit version with Visual Studio, as well as 64-bit and 32-bit versions without Visual Studio.  As of right now, Windows 8 does not … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.V [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ “Social media is the perfect platform to establish brand identity.” “Because you can 100% control the message, social media is perfect [for brand management].” “Define your strategies … Read More

SMEI Hampton Roads – The Business Of Branding – Will You Be There?

This Tuesday, October 18th, from 5:30-7:00 pm at the Town Center City Club in Virginia Beach, Teresa Rivera will be speaking on “The Business of Branding”. The interactive session will be a great opportunity for professionals to learn about branding … Read More