Growing Your Business In A Tough Economy Requires Creativity

We often find ourselves in conversations with clients about developing budget line items against a marketing plan. As with a lot of small businesses, a marketing budget has not yet been established. Most business owners understand the importance of smart … Read More

JASE Client Case Study: Tape Rental Library, Inc.

Client Summary Tape Rental Library, Inc. is an online audio and video rental service that specializes in business titles and training materials.  TRL’s clients include companies from a diverse group of industries and their service is used by salespeople, managers, … Read More

Your Online Reputation Is Your Business – What Does A Search Engine Reveal About Your Company

You’ve worked hard to build a solid reputation for your company. You do good work. Your clients respect and appreciate the success you’ve helped them achieve. Then along comes an unhappy ex-employee or the one client in the past ten … Read More

Instagram – A Photo Editing Mobile App – Has Over 10 Million Users In Just Under A Year

Instagram, a small 10 man company, has managed to develop a mobile application that has caught fire and reached over 10 million users in just under a year. Instagram is a social application centered around smartphone picture editing and has … Read More

JASE at Scott Stadium during the Cav Man

We visited Scott Stadium at UVA. Where has JASE taken you?

JASE at Scott Stadium during the Cav Man intro prior to the start of the UVA-Virginia Tech football game Charlottesville, VA Thanks, David!  

Inbound Marketing Here, Inbound Marketing There – Does Your Marketing Plan Bring Your Consumers To You?

Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. For this … Read More

In 2010 Cyber Monday Grossed Over $1 Billion In Online Sales, What Will 2011 Bring?

Cyber Monday was responsible for over $1 billion in online sales in 2010, making it the largest single online shopping day of the year.  This a remarkable statistic given that the term “Cyber Monday” did not even exist until 2005. … Read More

ODU Football game at Foreman Field

We went to an ODU Football game at Foreman Field. Where has JASE taken you?

JASE at an ODU Football game at Foreman Field at S.B. Ballard Stadium Old Dominion University, Norfolk, VA Thanks, David!  

Where has JASE taken you?

JASE at Keswick Vineyards Keswick, VA Thanks, Nicole & Keith!

Black Friday – The Advertisers’ “Super Bowl” Is Here – The Target Lady Is Ready. Are You?

I have got to admit, personally, you could not pay me to go shopping today, but people do and obsessively so. One thing that is for sure, advertising companies live for “Black Friday” and businesses live for its benefit to … Read More

Happy Thanksgiving From Our JASE Family To Yours

Thanksgiving is here again and as always it is one of the most special times of the year. It is an opportunity for family to connect and spend time together, enjoying fellowship over great food and conversation. We are truly … Read More

SQL Server 2012 RC0 Released

The first release candidate of SQL Server 2012, formerly called Denali, has been released.  Though Microsoft notes several changes from CTP3 in terms of reliability and efficiency, there have been almost no changes since CTP3 to the database engine’s syntax.  … Read More

Facebook Saves Turkeys From The Thanksgiving Table

Chalk another one up for Facebook! I was reading through my RSS reader the other day and stumbled upon a pretty funny cartoon on my Mashable subscription. Check it out below: I don’t think anyone knew the true power of … Read More

Long Tail Search Is 70% Of Search Traffic – Are You Modifying Your SEO Content?

Every business competes in one vertical or another to gain high search engine ranking with their own website based on a limited set of keywords. The more competitive a keyword is in the search engines, directly relates to how visible … Read More

Google’s SSL Encryption Removes Keywords From Organic Search To Protect Users Privacy

A couple of weeks ago Google applied SSL encryption to its search engine Google.com while anyone who is a Google user is logged in. The change means that Google no longer passes the search referral data to the destination website … Read More