Quality Vs. Quantity: Study Shows ‘Superfans’ are Driving Facebook Engagement

Two hundred thousand fans on your company’s Facebook page, means that you are reaching your target audience, right? Not so,  according to a study by Napkin Labs.  The social media ideology that more fans equates to increased engagement has just been debunked. The study revealed that … Read More

The Benefits of LinkedIn B2B Marketing for Your Business

For B2B marketers building strong contacts and professional relationships are key to successfully executing marketing campaigns.  In the age of social media, many B2B marketers have found tremendous success in using social media as an avenue to reach their target audience. The … Read More

Coca-Cola Introduces Vending Machines for A Cause

Building on an almost century long relationship with the American Red Cross, Coca-Cola recently added a twist to its interactive vending machines – philanthropy. As part of a pilot program, select Atlanta Coca-Cola interactive vendors will offer customers the opportunity … Read More

Our favorite Barista at Cafe Stella is sporting the JASE Golf Visor. Where has JASE taken you?

Our JASE golf visors are popping up everywhere, including here at Cafe Stella with our favorite barista, Kerri. Norfolk, VA Thanks, Walt!

Infographics for Content Marketing

Infographics are a popular tool for content marketing. A nice balance of information and graphics, if executed properly, infographics can generate tons of free links and leads back to your website. Many marketers use them in their blogs, Twitter, Facebook … Read More

We were spooked out by WonderWorks. Where has JASE taken you?

WonderWorks. Crazy house. Crazy place. No, we did not go in. Have you? Pigeon Forge, TN Thanks, Keith!

Visiting the Smoky Mountain Opry. Where has JASE taken you?

Have you been to the Smoky Mountain Opry? Pigeon Forge, TN Thanks, Nicole!

Another Day, Another Update: Twitter Partnering with Nielson to offer Brand Surveys

Twitter is on a roll. First a new look, then updated iPhone, iPad and Android apps. Now they have announced a partnership with ratings service Nielson to offer brand surveys to users’ news feeds. The brand surveys are a tool … Read More

Creative Advertising Separates Your Business From Your Competitors

Creative advertising can often times be the key that separates your business from your competitors. Whether it is a well placed TV ad, a radio spot with a catchy jingle, or a viral social media campaign, creative advertising keeps your … Read More

Twitter Launches Header Feature, Redesigns iPad App

In a recent interview on the Today Show, Twitter CEO Dick Costolo revealed the latest Twitter update. Among the changes are a completely redesigned iPad app, profile pages now have a header image similar to the banner image on Facebook … Read More

What is the Most Effective Way to Say Thanks in Business Speak?

What is the best way to say thank you to your customers? There are several options and some include handwritten notes, a quick email, or an incentive based email blast. Your customers like to be thanked so whichever method you prefer will be received … Read More

Garner the Attention of the Gossip Girls – Reach the Audience Informers in Your Industry

On the social media scene social media influencers create the buzz, but who actually keeps the conversation going? It’s not just by chance that videos go viral with millions of views on YouTube or a specific topic can trend across … Read More

How to Market to Tablet Users with Their Preferences & Shopping Habits

Though nonexistent two years ago, tablet use has exploded. More and more individuals are purchasing tablets and using them in conjunction with their smartphones. This is good news for marketers. In a recent article Brafton, an online news and content agency, … Read More

Google Smartphone Mobile Site Study: Link Between Mobile-Friendly Sites and Sales Leads

What is a quick way for a retail company to lose a potential customer? Answer: To have a website that is not mobile-friendly. If your target audience is primarily mobile users, a website that is not optimized for smartphone use is like slamming … Read More