Super Bowl commercials have become almost as big as the game. Every year companies vie to have the top, most clever, commercial and to cement its place in commercial history. In recent years, the internet had grown impatient and started releasing the big commercials ahead of the big game. JASE covered what we considered to be the more popular commercials in advance of Super Bowl XLVI and they turned out to be some of our most popular blog articles in 2012.
This year, with 30 second commercial time hovering around $4 million, many businesses have decided to keep their commercials a secret until the big day. It’s surprising, but not completely unfathomable, that many businesses have chosen to keep their commercials a secret because the impact should be greater with keeping the commercial a secret and then allowing it to go viral after the Super Bowl.
Century 21 was one of the few to release their commercial prior to the game. If you want to take a look at it, check it out below:
What do you think about businesses keeping their commercials secret until Super Bowl XLVII? Leave a comment below and let us know your thoughts.
image credit: JASE Group