AdWeek is reporting that Nielsen showed an amazing 18.5 rating for ESPN during the 2015 College Football Championship game between Ohio State University and University of Oregon. To put that number into context, the previous most popular cable television program of all time was an episode of The Walking Dead on AMC at less than half that number.

So you can bet that if you plan to run an ad during next year’s College Football Championship, you’ll be paying much more than this year’s fee of $1M per 30-second commercial. Were you one of those ~35M viewers on Monday night?

ESPN college football

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