For every 3 people you talk to today, 1 of them own a tablet computer – Apple iPad, Amazon Kindle Fire, Microsoft Surface, Samsung Galaxy Tab, Google Nexus, etc. How does the change your perspective on interacting with your consumers?

According to Pew Research Center: Demographic groups most likely to own tablets include:

  • Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
  • Adults ages 35-44 (49%), compared with younger and older adults
  • College graduates (49%), compared with adults with lower levels of education

The following chart shows the increase in general tablet ownership over time, beginning with May 2010 when just 3% of adults said they owned a tablet computer.

Tablet Ownership in America

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