For every 3 people you talk to today, 1 of them own a tablet computer – Apple iPad, Amazon Kindle Fire, Microsoft Surface, Samsung Galaxy Tab, Google Nexus, etc. How does the change your perspective on interacting with your consumers?
According to Pew Research Center: Demographic groups most likely to own tablets include:
- Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
- Adults ages 35-44 (49%), compared with younger and older adults
- College graduates (49%), compared with adults with lower levels of education
The following chart shows the increase in general tablet ownership over time, beginning with May 2010 when just 3% of adults said they owned a tablet computer.