Yes, you read that correct. According to a survey conducted by security solutions provider nCircle, 39% of companies surveyed prohibit their employees from logging onto social communities through their network.
We agree that social media can be an effective channel for brand building, reputation management, building a network of supporters, and generating buzz about your company. But it can also be that nightmare that hinders employee productivity.
Wouldn’t creating a strategic social media policy for your employees be a more effective use of an emerging technology like social media marketing? Wouldn’t setting ground rules at the onset benefit your company and also keep employee dissatisfaction under control?