A tough economy can force hard decisions for business owners. When sales slow down and the budget becomes tighter and tighter, business owners are often times forced to make cutbacks in order to increase the bottom line. One of the first cutbacks that most small and medium size business owners make is in advertising, but is that the right move?

There’s an old saying, “You have to spend money to make money.”

The reality is that when the economy slows down there are still consumers spending money. There are still consumers looking for products and services. The pool of consumer spending might become more shallow than in a booming economy, but those businesses who advertise are the businesses that can capture the potential sales.

Advertising creatively and effectively are the keys to getting potential customers through your doors in tough economic times. We know that advertising poorly can be the death knell for a small business and that is definitely a legitimate concern, but advertising with an experienced agency like JASE can help you generate sales.

JASE works closely with our clients to advertise creatively by designing ad concepts that are unique and compelling to your potential consumer. JASE advertises effectively by finding the right advertising medium where your potential customers reside and delivering your concept with measurable and efficient results.

To find out more about JASE’s creative advertising strategy, head on over to our creative advertising page.

image credit: Miikka Skaffari on flickr

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