The Season 11 Finale of American Idol broke major social media records this year. Viewers of the show posted 1.2 million comments about the show on multiple social media networks during the two-hour finale.
This season also garnered the most comments for a full TV show season with 5.9 million comments during the entire season.
According to Bluefin labs “Reality singing competitions are definitely a key driver in social TV. This format is a sweet spot for social engagement.”
Take advantage of prime social media times and insert quality content into the mix.
If your business has done a great job of gaining fans and followers that pay close attention to your content make sure you are giving them the content needed at the right times. Many of us (yes including me) have become addicted to reality music shows. Newsfeeds and timelines are the best place to be if you are interested in how your friends feel about Phillip Phillips (easy name to remember). Allow your business to take advantage of these times, which vary from normal peak hours, to insert quality content into the social media mix.
If you are interested in enhancing your company’s content or creating a strategic social media marketing plan learn more about a JASE inbound marketing plan. A JASE inbound marketing plan produces quality organic content for your business and a great social media marketing plan. Contact JASE for a free inbound marketing assessment.
image credit: by BestofWDW on flickr