The brand surveys are a tool that will be offered as a part of Twitter’s Promoted Products. Although the tool has yet to be completely rolled out, select advertisers will have the opportunity to test it in beta form.
“Brand surveys will appear to users just like a Promoted Tweet — right within the user’s timeline on both mobile devices and desktop,” according to a blog post by Twitter VP Brand Strategist Joel Lunenfeld. “Users may see a Tweet by @TwitterSurveys, inviting them to fill out a survey directly within the Tweet itself. Building on Twitter’s mobile heritage, we’re giving brands the ability to deliver and measure the impact of mobile and traditional desktop campaigns through these surveys.”
The full roll out of Twitter brand surveys is expected in early 2013. Twitter believes that brand surveys will give advertisers a better insight into their target audience’s awareness, purchase intent and engagement.
image credit: Scott Beale/Laughing Squid on Flickr