Lead generation is key for any business. Without successful lead generation, booking sales or contracts are much more difficult. That’s why when using Google Analytics in your company’s website analysis, bounce rate is a telling statistic.

Having a high bounce rate on pages mean that people are not sticking around to see what your company has to offer. The difference comes in who is your target demographic. If you are aiming at the consumer, bounce rate is crucial. If you are a B2B business, bounce rate is not as telling of a statistic.

This video from Hubspot’s Mike Volpe will explain more:

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