In the last week, Bing introduced a new feature called Linked Pages that allows people in the United States to connect their websites to their Bing identities.

Bing’s feature is similar to Google’s “Search, plus your world” feature that they released early this year, except you do not have to create a Google+ account to receive personalized search results. Since Microsoft and Facebook have an existing partnership, Facebook easily integrates with Linked Pages. Your search experience on Bing can be heavily influenced by your Facebook friends.

Linked Pages builds good search results for people by using similar techniques that Facebook Groups uses by getting your friends to draw their own graphs. Also, just like Facebook, if your search results are connected somewhere you don’t want to be, you can remove the association in Bing, just like Facebook groups.


This feature will heavily benefit businesses that are deeply rooted in Facebook. It will prevent having to expense the cost of replicating your Facebook profile on Google+ just to influence your friends’ search results. The only drawback to this new feature for Bing is that Google still controls the majority of search and people would have to be using Bing for search queries to benefit from Linked Pages.

Will Bing’s Linked Pages be beneficial for business? Will Bing steal some of Google’s market share with this move? Let us know what you think by leaving us a comment on our Facebook wall. As always, please feel free to share this article with friends.

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