The age-old question – okay, maybe not age-old, but Internet 2.0 age-old – “Why should I blog?” is one we hear all the time. True that blogging is not for everyone but it’s a great way for people and organizations to obtain a presence in the online world. Blogging is a great way to be heard, to spread your message and to find out information fast.
Here are a few reasons why people blog:
- To share thoughts about a particular topic such as a product you’re interested in or an experience you had.
- To communicate your satisfaction or frustration with a product or company.
- To drive traffic to your other web properties. SEO!
- To earn money through advertising and sponsorships.
- To obtain links from other sites and blogs pointing to your blog. SEO!
- To add valuable content to your web presence.
Remember how you used to write notes in class and maybe even wrote a letter to the editor of a newspaper? Blogging has the same goal except with a greater result – faster delivery to a larger audience.
Here are a few reasons why organizations blog:
- To interact with clients and potential clients.
- To build your ‘verifiable’ authority on specialty topics.
- To announce the launch of a new project.
- To build brand awareness.
- To address reputation management issues (we can talk at length about the increased value of blogging to handle and manage(!) negative press).
- To build trust and alliances with other organizations.
- To provide almost real-time feedback about strategies, products and future initiatives.
- To generate a viral buzz about a product or topic.
So you see? Blogging is good. Yes, it can be time intensive and definitely addicting if you get the fever. But what better way to network and build your web of trusted individuals and organizations?
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