Creative Advertising & Public Relations Blog

Local Search News: Bing Business Portal is now Bing Places for Business
We received an official announcement yesterday from the bing team at Microsoft that Bing Business Portal is now Bing Places for Business. Have you . . .

Tuesday, May 21, 2013

What exactly is Inbound Marketing?
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online method . . .

Monday, May 20, 2013

Advertising Gone Wrong
Some things should be left to the professionals. JASE Creative Advertising image credit: funnytimes.com

Friday, May 17, 2013

Standing Alone Above The Crowd Can Cost You Less Than You Imagine - Web Design for as little as $699
JASE is running a dynamite special this Spring on our popular web design and web redesign packages. Look for the details here on our JASE Web Design S . . .

Thursday, May 16, 2013

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?
Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the . . .

Wednesday, May 15, 2013

SEO: The Term Everyone Knows But Few Really Understand - SEO Strategies for as little as $299
JASE is running a dynamite special this Spring on our popular search engine optimization packages. Look for the details here on our JASE SEO Spring Sp . . .

Tuesday, May 14, 2013

In Celebration of Mother's Day Makeovers, Your Website Deserves a Redesign
Last week the major news networks surprised moms across Hampton Roads with makeovers in celebration of Mother's Day. Everyone recognizes that a new lo . . .

Monday, May 13, 2013

Who are you kidding?
Working from home is not for everyone. Do you have the dedication? Can you separate "home" from "office" while at home? Can you say no to the distract . . .

Friday, May 10, 2013

JASE Web Design Spring Special: DATABASE-DRIVEN WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .

Friday, May 10, 2013

JASE Web Design Spring Special: ECOMMERCE WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .

Thursday, May 09, 2013

Creative Advertising in the Digital Age
“By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the- . . .

Wednesday, May 08, 2013

JASE Web Design Spring Special: CMS WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .

Wednesday, May 08, 2013

The Evolution of Print Magazines in the Digital Age
As we continue to look at the evolving world of media, let's continue our evaluation of the changes in the print industry. As previously mentioned, th . . .

Tuesday, May 07, 2013

JASE Web Design Spring Special: CUSTOM WEBSITE DESIGN
Smart & Strategic Investment in Your Business Custom Web Design That Gets You Found in the Search Engines Creative Web Design that Fully S . . .

Monday, May 06, 2013

The Truth About Quality Web Design - Why A Free Website Just Won't Cut It
In our online marketing world we see website designs run the gamut of good and bad. Some are cheesy - Some are very creative. One thing is for sure, b . . .

Monday, May 06, 2013

Think Outside the Box Usually Means Think Inside the Bigger Box
When you hear, "sure, think outside the box," that usually means there are still constraints you must follow. A lot of times people think they're doin . . .

Friday, May 03, 2013

What's Next For Newspaper Reporters in This Digital Age
CareerCast.com ranked newspaper reporters as the Worst Job for 2013. The ranking was based on a few factors but the low pay, high stress and projected . . .

Wednesday, May 01, 2013

How To Use Technology to Distribute Your Content
New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but techn . . .

Tuesday, April 30, 2013

Facebook Unveils Cost Per Action Advertising - What's A Facebook Fan Worth To Your Business?
Until recently, Facebook has only had two paid options to advertise your business in their social community. "Cost per click" and "Cost per thousand i . . .

Monday, April 29, 2013

Cool New Samples of JASE Coffee Mugs in Pastels Have Arrived
A new JASE sample set of coffee mugs & Irish pint glasses have arrived at the office this morning. Check out the full selection at the JASE store. . . .

Monday, April 29, 2013

Pigging out at Pierce's Bar-b-que. Where has JASE taken you?
Is there a better pit cooked bar-b-que joint in Virginia? We think not. Pierce's Bar-b-que, Lightfoot, VA Thanks, Jennifer & Cameron!

Sunday, April 28, 2013

Oysters & Cocktails at Crab Trap on the Gulf of Mexico. Where has JASE taken you?
Where else in the world could oysters and cocktails fill an afternoon better? Crab Trap in Destin FL Thanks, Nicole & Keith!

Saturday, April 27, 2013

Brand Loyalty & Word-of-mouth: Two Peas in A Pod
What does your ad agency do for you to inspire "loyalty beyond reason"? Brand loyalty by your fans can be as powerful as word-of-mouth referrals in mo . . .

Friday, April 26, 2013

Glowing Client Testimonials Always Make Us Blush: Randy Wright & Associates
Thanks, Randy! W. Randy Wright, Randy Wright & Associates JASE Group is unique in that it offers a multi-media approach to your business needs . . .

Thursday, April 25, 2013

Social Media, and Buzz Words, and News Releases! Oh My!
With all the conversation surrounding social media many people forget about the classic and well-known approaches to public relations. Today there are . . .

Wednesday, April 24, 2013

Advertising In A Tough Economy - Why Your Business Needs To Advertise To Create Sales
A tough economy can force hard decisions for business owners. When sales slow down and the budget becomes tighter and tighter, business owners are oft . . .

Monday, April 22, 2013

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Latest news

Blog Authors

• Cameron Muro
• David Torbert
• Dean Knickerbocker
• Emily Wilson
• Greg Kern
• JASE Team
• Kate Cerone
• Keith Parnell
• Koy Grant
• Naima Gethers
• Sydni Parnell

Creative Advertising

Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.

Public Relations

Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.

Inbound Marketing

Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.

Technology

JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.