Inbound Marketing & Advertising Agency Blog


Hyundai Super Bowl Commercial Preview – All For One Rocky Theme Performed By Alabama Plant Employees

Date: 03 Feb 2012 | 1 Comment | Posted by: Cameron M | Creative Advertising | Tags: ,,,,, | 
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We love the Super Bowl because we are first and foremost sports nuts. But we really love the Super Bowl commercials. As advertisers we love the creative genius that is displayed in this year's $3.5 million 30 second television spots. MARKETING TAKEAWAY Hyundai is choosing to focus its "All for One" motto by choosing to highlight its Alabama manufacturing plant humming the Rocky theme. Showing your company's integrity is a great way to connect to your audience. What do you think of Hyundai's Super Bowl commercial? Leave us a comment below and let us know. As always, please feel free...



Hampton Roads Weekend Ticket: Superbowl XLVI Is Here – But Until Then, Check Out These Great Happenings Around The 757

Date: 03 Feb 2012 | 0 Comment | Posted by: Cameron M | Community | Tags: ,,,,,,,,,,,,,,, | 
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Superbowl XLVI does not kick off until 6:29 pm on Sunday. While many of us are waiting for the rematch of the New York Giants and the New England Patriots, what are we going to do until then? There are some good happenings this weekend in Hampton Roads on this first weekend in February. Check them out: Orphee - Harrison Opera House - Norfolk - The Virginia Opera presents Philip Glass' operatic thriller, following the psychological journey of the Famous poet Orphee. Tool w/ Special Guest - Hampton Coliseum - Hampton - Tool has been a hard-rock staple for the last 2 decades, come check out their...



Pinterest Quickly Becoming A Top Level Player In Website Traffic Drivers For Retailers

Date: 02 Feb 2012 | 0 Comment | Posted by: Cameron M | Creative Advertising,Inbound Marketing,Social Community | Tags: ,,,,,, | 
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Search engines are still the leader when it comes to driving traffic to retailers, but don't blink too long because here comes Pinterest. We have talked recently about the success of Pinterest and what it will mean for inbound marketing and social media marketing, but retailers are already seeing the effects. According to a report from Monetate, Pinterest's traffic driving influence to retailers has increase significantly over the last couple of months. Of course, through all social communities combined, they still rank second in terms of driving traffic behind Google, and it is not even close....



We hung out with the ACC Championship Trophy. Where has JASE taken you?

Date: 02 Feb 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,, | 
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Mesmerized by the ACC Championship Trophy. Very cool! Charlotte, NC Thanks, David!



Facebook Files IPO – Opts For $5 Billion Instead of $10 Billion – What Does This Mean For The Social Media Giant?

Date: 01 Feb 2012 | 0 Comment | Posted by: Cameron M | Social Community | Tags: ,,,,,,,,, | 
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Facebook will file paperwork for its initial public offering today to be set at $5 billion. Morgan Stanley will be the lead underwriter, with Goldman Sachs, Bank of America Merrill Lynch, Barclays Capital, and JP Morgan completing the team of underwriters. The estimated valuation of Facebook will be in the ball park of $75-100 billion, which would make the IPO one of the largest in United States history. When and if Facebook would go public has been highly scrutinized for years and recently it has been the most anticipated IPO of the social communities. The hope for investors was that the recent...



Growing Inbound Marketing & Creative Advertising Agency Looking to Add New Team Members

Date: 31 Jan 2012 | 1 Comment | Posted by: JASE Team | Creative Advertising,Inbound Marketing,Technology | Tags: ,,,,,,,,, | 
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JASE Group LLC, a Norfolk-based Inbound Marketing & Creative Advertising Agency, is seeking to fill several intern positions. Norfolk, VA, January 31, 2012:  Norfolk-based inbound marketing company JASE Group (jasegroup.com) is looking for interns to help fill its ranks as the creative advertising company grows and expands its operation. College internships at JASE provide hands-on experiences that will be a vital, learning part of college training. The year-round internship program allows students to experience first-hand the reality of working in the advertising, marketing and technology...



Customer Relationship Management: As A Small Business, Are You Effectively Able To Manage Your Customers?

Date: 31 Jan 2012 | 0 Comment | Posted by: Cameron M | Inbound Marketing,Technology | Tags: ,,,,,,, | 
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Dealing in the world of small business we hear it so many times, "I generate leads and cannot keep up with the customers information, what sales team member is responsible for them, and what has been the interaction level with the prospective customer." All of these complaints by business owners lead to frustration and lost sales. In other words "A to Z" management is just as important as generating the leads themselves. If your business is investing the time and energy to implement your inbound marketing plan, you owe it to yourself to effectively manage the lead after it is generated. This...



We saw the Carolina Panther at Bank of America Stadium. Where has JASE taken you?

Date: 31 Jan 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,, | 
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This guy looks scary. It's the Carolina Panther at Bank of America Stadium. Charlotte, NC Thanks, David!



Top Mobile Game Angry Birds Set To Make Facebook Debut On Valentines Day: Will Your Business Increase Its Social Media Advertising?

Date: 30 Jan 2012 | 0 Comment | Posted by: Cameron M | Creative Advertising,Inbound Marketing,Social Community | Tags: ,,,,,,,,, | 
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You can play the hit game Angry Birds just about anywhere these days, except on Facebook. This too will change because starting Valentines Day, Angry Birds will be available on Facebook. Game maker Rovio released a trailer hinting that the version of Angry Birds available on Facebook will be slightly different than the regular mobile device versions. MARKETING TAKEAWAY There is certain to be a flock of users migrate to Facebook to play Angry birds. One would have to think there will be an incorporation of friends and social news with the game, just as every other game that is playable on Facebook....



We went to the UVA / Virginia Tech basketball game. Where has JASE taken you?

Date: 29 Jan 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,,,,, | 
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We had a blast at the University of Virginia vs. Virginia Tech basketball game. Charlottesville, VA Thanks, David!



We went to the Bank of America Stadium in Charlotte. Where has JASE taken you?

Date: 28 Jan 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,,, | 
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The Bank of America Stadium before the ACC Championship football game Charlotte, NC Thanks, David!



Hampton Roads Weekend Ticket – The King & I At The Ferguson Center Headlines Weekend Activities

Date: 27 Jan 2012 | 0 Comment | Posted by: Cameron M | Community | Tags: ,,,,,,,,, | 
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There's no football this weekend, so what are we going to do to fill in until Superbowl XLVI next weekend? All kidding aside, it turns out that we have some great events going on all weekend around Hampton Roads. Here are some of the highlight events and some information on them. Norfolk Admirals Hockey - Norfolk Scope - Norfolk - The Admirals are back for a 2 game home stand against the 1st place Hershey Bears. The Admirals sit just 2 pts back of Hershey for a tie of 1st place. The King & I - Ferguson Center For The Arts - Newport News - A Musical Play in Two Acts with music by Richard...



Google+ Tops 90 Million Users World Wide – Is Google Plus A Part Of Your Social Media Marketing Plan?

Date: 26 Jan 2012 | 0 Comment | Posted by: Cameron M | Inbound Marketing,Social Community | Tags: ,,,,,,, | 
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Last week Google CEO Larry Page announced in his press release regarding Google's Q4 performance that its social community, Google+, now has over 90 million users worldwide. This is a remarkable achievement as Google reported in Q3 that it had only 40 million users. Google+ came out of the gates hot in popularity and seemed to cool off a little during the middle of 2011, but now it appears that Google+ is back on its blistering pace. Its popularity has even caused Experian Hitwise to predict that Google+ would hit 400 million users worldwide by the end of 2012. Marketing Takeaway With...



We saw Old Town Portsmouth from Downtown Waterside Norfolk. Where has JASE taken you?

Date: 26 Jan 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,,,, | 
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Overlooking Old Town Portsmouth and the Elizabeth River from the Downtown Waterside Marriott Norfolk, VA Thanks, Dennis!



Latest Nielsen Report Shows iPhone 4S Was The Most Popular Smartphone Of Last Quarter

Date: 25 Jan 2012 | 0 Comment | Posted by: Cameron M | Technology | Tags: ,,,,, | 
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Apparently Apple's iPhone 4S was the phone to have this fall. According to Nielsen's latest report, 44.5% of people polled said they chose an Apple iPhone over any other smartphone, compared to just 25.1% in October of 2011. In addition 57% of new iPhone users said the purchased an iPhone 4S. Android still holds the market share with 46.3% of all smartphones, even after the latest surge from Apple with the iPhone 4S. Another interesting figure from Nielsen's report was that 46% of US mobile consumers had smartphones and that 60% of those who purchased a new phone in Q4 purchased a smartphone...