[caption id="" align="aligncenter" width="500" caption="Amazon's Web Strategy Continues To Drive It's Success"]
I read a great article
from Brian Halligan of HubSpot the other day about Amazon and the web strategies they have employed to make them the #7 overall most visited site in the world. This list of the top 10 websites for unique visitors is compiled by complete.com and has all the usual suspects in its list: Google, Facebook
, Yahoo, YouTube, Bing, just to name a few.
Listed at #7 is Amazon and in Halligan's article he goes on to list 3 reasons why Amazon has succeeded with its current web strategy.
1. Use the Crowd to Create "Segments of One" - Amazon makes your visit specific to you with recommendations based on your history
2. Create Tons of Content - Amazon has over 248,000,000 pages in Google's Index, all with keyword SEO
3. White Space is Over-Rated - Web design is not the most important issue, being effective is
WHAT DOES THAT MEAN FOR MY SMALL BUSINESS?
Well unless your business focuses around online retail, it wouldn't make much sense to copy Amazon's plan verbatim, but its web strategy does transition to all segments of business.
"SEGMENTS OF ONE" -
Retail or not, your use of landing pages
is how you can mimic what Amazon does with their shopper interactivity. Having landing pages designated for each segment of traffic specializes the level of interactivity with your website. For example, if your visitor is coming to your website from a pay per click
ad, have a specially designed landing page
for that ad. This process associates that your speaking to them and not just funneling traffic to one generic landing page.
"CREATE TONS OF CONTENT"
- Blog, blog, blog, blog, blog. You can never generate too much content
for your website. Each time you create a piece of web content , i.e. a blog, video
, white paper, you create an opportunity for customers to find you. Amazon has 248 million pages, you probably cannot create that many pages, but you can create content specific to you laced with SEO
"WHITE SPACE IS OVER-RATED" -
Your website has to be specific to who you are as a business. Sure there are guidelines to designing a website, but everyone does not fit into a cookie cutter mold. Your website has to be an effective tool
for the segment you live in. If you are an artist, a graphic designer, or an interior decorator, balancing white space takes away from your effectiveness to illustrate your talents, by trying to design a website that would work for a Wall Street Broker.
How you interpret your web strategy for your small business will directly impact the success you receive from your website. Research will show you who your consumers are and what they are looking for, adjusting your web strategy accordingly will lead them to you.
Website design is a talent that we pride ourselves on. Give us a shout and let's talk about how website design and effective inbound marketing strategies can help generate business for your organization.
image credit: dsearls on flickr
|Subscribe to our RSS Feed Today!
Tuesday, August 09, 2011 written by Cameron Muro
working with JASE?
Tuesday, May 21, 2013
Monday, May 20, 2013
Friday, May 17, 2013
Thursday, May 16, 2013
Wednesday, May 15, 2013
Tuesday, May 14, 2013
Monday, May 13, 2013
Friday, May 10, 2013
Friday, May 10, 2013
Thursday, May 09, 2013
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.