Finding Success on Google+
Google+, the social media network powered by Google, celebrated its one year anniversary on June 28. Since its launch many have tried to find a place to fit on Google+ and there are quite a few brands that are doing it very well.Here is a quick list of brands on Google+ that are dominating the social media network and some of the tactics they are using:
- ESPN: Posts greatest sports moments and great photos. The page also provides Google+ hangouts with athletes and ESPN journalist to users.
- Cadbury: Posts pictures of many Cadbury sweets and provides daily content about its 2012 London Olympic Games sponsorship.
- Zagat: The brand behind the large guide of reviews of restaurants, hotels and much more, provides behind the scenes content and Google+ hangouts with chefs, and event coordinators and guest.
- PlayStation: Content features information about the game console including teasers and videos.
- Samsung USA: Posts news about products, followers receive news on contests, reviews and more. Samsung has created a community for tech and media savvy products.
Regardless of the social media network, these brands have proven that what most consumers want to see is great content on brand social media pages. Content includes pictures, videos, news, contests and event announcements. Your small benefit can succeed on various social media accounts with the appropriate mix of content that engages your consumers.
A JASE social media plan will create content for your social media networks that will help you engage with your target social media audience. Contact JASE to create a plan and engage with a much larger audience that you are currently reaching.
image credit: by dolphinsdock on flickr
Thursday, July 12, 2012 written by Naima Gethers
Tags:
blog, blogging, Cadbury, content management, ESPN, Facebook, Google, JASE, LinkedIn, Mashable, PlayStation, Samsung, small business, social media, social media marketing, Twitter, Zagat
Categories:
Inbound Marketing, Social Community
Visitors: 29
Interested in
working with JASE?
Latest news
Wednesday, May 22, 2013
Tuesday, May 21, 2013
Monday, May 20, 2013
Friday, May 17, 2013
Thursday, May 16, 2013
Wednesday, May 15, 2013
Tuesday, May 14, 2013
Monday, May 13, 2013
Friday, May 10, 2013
Friday, May 10, 2013
Creative Advertising
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Public Relations
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound Marketing
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
Technology
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.