Growing Agency Looking to Add New Team Members
Content Marketing Associate (Inbound Marketing & Public Relations Teams)
JASE Group is seeking a Content Marketing Associate who will support the company's content-based Inbound Marketing and Public Relations efforts. Reporting to the Digital Brand Manager, the Content Marketing Associate will be responsible for executing targeted, white-hat link-building techniques, on-page keyword-based content strategies, and social media marketing initiatives to improve JASE's and JASE clients' organic search engine performance.
The JASE Content Marketing Associate is an entry-level independent contractor position with the potential for rapid advancement to include a possible full-time assignment with JASE Group. Bright, ambitious, social media savvy recent college graduates or upper classmen on track to graduate are highly encouraged to apply.
RESPONSIBILITIES
- Create creative, applicable blog content and actively nurture that content via relevant social media channels.
- Populate popular social communities with highly appealing content that has good viral capability.
- Become very familiar with 2-3 industry verticals and leverage that expertise to create new content for client blogs.
- Write keyword rich and SEO optimized news releases and distribute via major online press release networks.
- Stay current with the latest trends in inbound marketing, content marketing, social signals, link building, search engine optimization, and social media.
- Execute constant outreach to high-value websites in an effort to generate quality inbound links.
- Develop relationships with leading online influencers (reporters, builder & real estate bloggers, mommy bloggers, medical industry bloggers, etc.).
QUALIFICATIONS
- Bachelor's degree (or working toward a bachelor's degree) in Public Relations, Journalism, Communications, Marketing, Advertising, or similar discipline.
- Zest for Inbound Marketing, social media interaction, SEO, link building and blogging.
- Understanding of, or at least a strong desire to learn, Google Analytics and social media monitoring software such as HootSuite, TweetDeck and Seesmic.
- Exceptional writer, clear communicator, strategic thinker.
- Interest in learning and applying key online marketing concepts and trends.
- Extremely organized, with an optimistic, proactive attitude.
- Competence in Microsoft Office products.
ABOUT JASE GROUP
JASE Group LLC is a creative communications agency, brand studio and innovations lab based in Norfolk, VA, founded in 1997. JASE is uniquely focused on digital technologies, and mobile, social and progressive media platforms. JASE's talented team specializes in leading edge services such as Inbound Marketing, Creative Advertising, Public Relations, and Technology, that includes creative advertising campaigns, public relations platforms, brand management solutions, inbound marketing strategies, web design services, and eBusiness solutions.Click here to see more details and apply for the Content Marketing Associate position.
image credit: smallbiztrends.com
Monday, June 25, 2012 written by JASE Team
Tags:
Content Marketing Associate, Inbound Marketing Associate, JASE hiring, job opportunity, Public Relations Associate
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Creative Advertising
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Public Relations
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound Marketing
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
Technology
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.