As a cultural phenomenon that exploded in the early 90s, Infomercials became an entertainment staple for those unable to sleep between two and six a.m. As more insomniacs began tuning into nightly infomercials, major TV networks recognized value in airing these program-length commercials during daytime and even early primetime. With sufficient demand for personal development, food and weight loss products, these infomercials demonstrate value in a short amount of time and portray a better “deal” than those found at any stores.
We can all close our eyes and hear the bellowing voice of OxiClean
’s former pitchman, Billy Mays' with his coined phrases, “Set it and forget it”, or “Let me show you one more time.” But with the new millennium infomercials have been establishing their presence on the internet. For instance, the PedEgg infomercial is displayed on the product website
. The call-to-action
is clear with “Click Here To Order Now” button and the highlighted “Special Offer” visual. This webpage was done right by starting with the closing sales pitch.
However, few infomercial websites have multiple pages on their site. They focus on eye catching titles, clear and descriptive images and animated movement on the page. Take Shamwow
for example, their tag optimization has room for improvement. Although their website has a clear title and strong message, it lacks a clear <title> tag text and misses the opportunity to describe the page which search engines ascribe a huge amount of SEO value to the tag’s content. There is not much SEO
power in “product banner” and not including descriptive elements associated with image “alt tags”. Tag optimization is a huge opportunity to properly introduce the page to both users (via the SERPs) and to search engines (for building keyword relevance).
Typically, Infomercial sites do not use link building or hyperlinking within their websites. A step in the right direction may be linking their website to a page that talks about the best infomercials of 2012. By doing this, they would be quickly describing the content to the search engine crawlers which is very helpful in indexing data. A creative way for infomercials to improve their link building would be by posting answers to questions on blogs or forums that relate to their product/service and then give themselves a little “plug” in their response.
Websites can be a powerful marketing tool for infomercials. If SEO techniques are done right, they may even be as profitable as the TV versions. The more relevant information infomercial websites showcase, the better the return with consumers hearing their message, and falling for the same overzealous melodrama and same price-slashing shticks “as seen on TV”.Is your business thinking of creating a web infomercial? Contact JASE and let us help you capture your audience and drive traffic to your website
.image credit: JAHPEACEFUL666 on Flickr
Tuesday, August 14, 2012 written by Kate Cerone
, Billy Mays
, call to action
, creative advertising
, internet marketing
, Link Building
, search engine optimization
, tag optimization
, title tag
working with JASE?
Tuesday, May 21, 2013
Monday, May 20, 2013
Friday, May 17, 2013
Thursday, May 16, 2013
Wednesday, May 15, 2013
Tuesday, May 14, 2013
Monday, May 13, 2013
Friday, May 10, 2013
Friday, May 10, 2013
Thursday, May 09, 2013
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.