JASE Group Hires New Content Marketing Associate, Kate Cerone
Hampton Roads-based JASE Group LLC adds Kate Cerone to its growing inbound marketing team as a Content Marketing Associate.
NORFOLK VA, AUGUST 10, 2012: JASE Group LLC (jasegroup.com) has hired Kate Cerone as a Content Marketing Associate. Ms. Cerone will support the company's content-based inbound marketing efforts by executing targeted, white-hat link-building techniques, on-page keyword-based content strategies, and social media marketing initiatives.
Ms. Cerone will report directly to the Digital Brand Manager and her responsibilities will include creating creative blog content and nurturing via relevant social media channels, populating popular social communities with highly appealing content, becoming very familiar with client industry verticals and leveraging that expertise to create new content for client blogs, and writing keyword rich and SEO-optimized news releases.
Ms. Cerone is a graduate of the University of Kentucky with a Bachelor of Science, Cum Laude in Corporate Communication & Minor in Business where she was on the Dean’s List in Upper Communications and recognized as a member of the Communication Honor Society. She is also a graduate of the University of Technology of Sydney Australia's Arcadia Study Abroad Program, Business Studies.
ABOUT JASE GROUP LLC
JASE Group LLC is a creative communications agency, brand studio and innovations lab based in Norfolk, VA, founded in 1997. JASE is uniquely focused on digital technologies, and mobile, social and progressive media platforms. JASE's talented team specializes in leading edge services such as inbound marketing, creative advertising, public relations, and technology, that includes creative advertising campaigns, public relations platforms, brand management solutions, inbound marketing strategies, web design services, and eBusiness solutions. For more information on JASE Group LLC, visit http://jasegroup.com.
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Friday, August 10, 2012 written by JASE Team
Tags:
Content Marketing Associate, Digital Brand Manager, Inbound Marketing, inbound marketing team, Kate Cerone, search engine optimization, SEO, social media marketing, University of Kentucky, University of Technology of Sydney
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Creative Advertising
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Public Relations
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound Marketing
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
Technology
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.