Every social media network has its niche audience and LinkedIn has captured the business community. The network is a great place to find employment, converse with peers in your industry and career based organizations.
Like Facebook, LinkedIn provides businesses with an opportunity to create profiles and engage with employees and other stakeholders. A new feature from LinkedIn will allow companies to send messages to a targeted group of followers.
Similar to marketing efforts your company does to reach a target market of consumers, LinkedIn will now give companies the opportunity to make sure their messages are reaching the correct audience.
The feature is called Targeted Updates, and allows the user to provide relevant information to the correct people. LinkedIn also provides analytics which helps companies determine the return on their efforts within the network.
The target audience is determined by employee status, industry, function or role, seniority, demographics and more. The options are all displayed on tabs as you prepare to update your message.
To find out more information about LinkedIn's changes and LinkedIn for companies watch the video created by LinkedIn below.
The new feature is simple, but very necessary. Is your company on LinkedIn? Let JASE know what you think about the new feature below in the comments.
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.