Long Tail Search Is 70% Of Search Traffic - Are You Modifying Your SEO Content?
Every business competes in one vertical or another to gain high search engine ranking with their own website based on a limited set of keywords. The more competitive a keyword is in the search engines, directly relates to how visible your business is to that keyword when someone searches for in on Google or Yahoo! or Bing.
What most businesses fail to realize is that, according to SEOmoz, 70% of search engine traffic is long tail search. Long tail search is the use of a search phrase consisting of 3 or more search terms compared to a standard search term. An example of a short tail term would be "painter". This generic term would include everyone who paints regardless of application. A long tail search phrase for "painter" would be "exterior home painter in Raleigh", narrowing the competition to that specific vertical and geographic area. Many search engine users use long tail daily, yet businesses often do not gear their SEO content to match the long tail search phrases that are being targeted.
HOW DO BUSINESSES INCORPORATE LONG TAIL SEARCH INTO THEIR SEO CONTENT?
Most of a business' marketing content should be SEO driven. Every piece on content produced for marketing should be keyword laden in an attempt to create importance of a business' material. If a particular business is a painter, incorporating the long tail search phrase we used earlier, "exterior home painter in Raleigh", on all of their marketing content would narrow the vertical they were advertising to, increasing the chances of being seen.
HOW DOES A BUSINESS FIND WHAT LONG TAIL SEARCH PHRASES ARE RELEVANT?
Using tools such as Google's Keyword Tool is a good start. Looking for "painter" keyword ideas in the toolset, it will recommend long tail variations of that particular search term along with the monthly searches for that term. If you are not using Google's toolset, going to Google.com and searching for the head term will give Google an opportunity to suggest possible long tail variations as well.
Focusing your company's SEO strategy and marketing content on long tail search will increase your company's visibility and allow mastery of difficult search keywords that are highly competitive. How does your company incorporate long tail search? Tweet us @jasegroup and let us know.
image credit: FindYourSearch on flickr
What most businesses fail to realize is that, according to SEOmoz, 70% of search engine traffic is long tail search. Long tail search is the use of a search phrase consisting of 3 or more search terms compared to a standard search term. An example of a short tail term would be "painter". This generic term would include everyone who paints regardless of application. A long tail search phrase for "painter" would be "exterior home painter in Raleigh", narrowing the competition to that specific vertical and geographic area. Many search engine users use long tail daily, yet businesses often do not gear their SEO content to match the long tail search phrases that are being targeted.
HOW DO BUSINESSES INCORPORATE LONG TAIL SEARCH INTO THEIR SEO CONTENT?
Most of a business' marketing content should be SEO driven. Every piece on content produced for marketing should be keyword laden in an attempt to create importance of a business' material. If a particular business is a painter, incorporating the long tail search phrase we used earlier, "exterior home painter in Raleigh", on all of their marketing content would narrow the vertical they were advertising to, increasing the chances of being seen.
HOW DOES A BUSINESS FIND WHAT LONG TAIL SEARCH PHRASES ARE RELEVANT?
Using tools such as Google's Keyword Tool is a good start. Looking for "painter" keyword ideas in the toolset, it will recommend long tail variations of that particular search term along with the monthly searches for that term. If you are not using Google's toolset, going to Google.com and searching for the head term will give Google an opportunity to suggest possible long tail variations as well.
Focusing your company's SEO strategy and marketing content on long tail search will increase your company's visibility and allow mastery of difficult search keywords that are highly competitive. How does your company incorporate long tail search? Tweet us @jasegroup and let us know.
image credit: FindYourSearch on flickr
Tuesday, November 22, 2011 written by Cameron Muro
Tags:
Bing, Google, Inbound Marketing, keywords, Long Tail Search, organic search, Search Engine Ranking, SEO, SEOmoz, Yahoo!
Categories:
Inbound Marketing
Visitors: 113
Interested in
working with JASE?
Latest news
Wednesday, May 22, 2013
Tuesday, May 21, 2013
Monday, May 20, 2013
Friday, May 17, 2013
Thursday, May 16, 2013
Wednesday, May 15, 2013
Tuesday, May 14, 2013
Monday, May 13, 2013
Friday, May 10, 2013
Friday, May 10, 2013
Creative Advertising
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Public Relations
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound Marketing
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
Technology
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.