Millennials Disclose Secrets to Online Marketing
It's clear that the generation referred to as Millennials are constantly plugged into social media. For brands that target Millennials the hope is that this generation is engaged and interested in buying from the brands that reach out to them through successful marketing strategies.Adora Svitak
, a 14-year-old author, educator and speaker, told a Mashable conference audience that social media engagement can be beneficial when marketing to Millennials.
While Svitak is only one member of the Millennial generation, which is made up of 79 million Americans, she does offer some insight into marketing tactics that engage Millennials.
Targeting Millennials through social media marketing and Inbound Marketing tactics.
Target Millennials by getting their attention in the mediums they use, such as social media networks and other traditional mediums. JASE creates a perfect Inbound Marketing plan that is affordable
and combines traditional and non-traditional marketing tools. Tools created by JASE use online marketing and social media marketing campaigns that capture Millennials
. According to Svitak, online contest and causes work well with Millennials too.
Types of contest include:
- Voting for a product to be included into a designer's product line.
- Voting for a submission of art or designs for brands by their peers.
- Voting for specific people sharing a story promoted by a brand.
Recent causes that have left a lasting impression on Millennials include:
- KONY 2012
- The Trayvon Martin Case
- Political viewpoints on gay marriage and women's rights.
Often on different sides of the argument, Millennials make sure their voice is heard by sharing their opinions boldly and repeatedly.
"We can use peer pressure in destructive ways, and amazing ways," stated Svitak at the conference. "...Not only do we share things we really like, but we share things that we hate."
If Millennials are in your target market, which they may be based on their buying power, your organization should invest in an Inbound Marketing plan.A JASE Inbound Marketing plan can create unique and focused online, traditional, and social media marketing campaigns to engage Millennials. Contact JASE to increase engagement with the young and influential Millennial generation.image credit: by:Paulo Fehlauer on flickr
Thursday, May 17, 2012 written by Naima Gethers
, creative advertising
, Gay Marriage
, Inbound Marketing
, internet marketing
, KONY 2012
, social media
, social media causes
, social media engagement
, social media marketing
, Trayvon Martin
, Women's Rights
working with JASE?
Wednesday, May 22, 2013
Tuesday, May 21, 2013
Monday, May 20, 2013
Friday, May 17, 2013
Thursday, May 16, 2013
Wednesday, May 15, 2013
Tuesday, May 14, 2013
Monday, May 13, 2013
Friday, May 10, 2013
Friday, May 10, 2013
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.