SMEI Hampton Roads - The Business Of Branding - Will You Be There?
[caption id="" align="alignright" width="192" caption="Hampton Roads Interactive Session On Branding - Great Session For Business Professionals"]
This Tuesday, October 18th, from 5:30-7:00 pm at the Town Center City Club
in Virginia Beach, Teresa Rivera
will be speaking on "The Business of Branding". The interactive session will be a great opportunity for professionals to learn about branding your company and what branding can do for you.
Some of the points to be touched on will be:
ABOUT THE SPEAKER
- What is all the fuss about branding anyway?
- How do you tell what people REALLY think about your brand?
- Why is it important to protect, strengthen, and build your brand from the ground - up?
- How do you provide your organization with a "blueprint" that will strengthen their brand?
With over 30 years of experience in management, marketing and communications, Teresa Rivera’s career has included corporate, non-profit, and government organizations. Teresa currently is with the US Department of the Interior.
Over the course of her career, she has led national marketing programs, developed successful strategic communications, implemented award-winning marketing initiatives, and redesigned brand identities. Working in partnership with major corporations and government agencies, including Hallmark, AT&T, Disney, IBM, the Department of Defense, and the US Mint, Teresa is known throughout government and industry as a leader in branding and integrated marketing communications.
She is a published author and sought-after speaker, and frequently makes presentations to such groups as the Public Relations Society of America (PRSA), Sales and Marketing Executives International (SMEI), the National Association of Government Communicators (NAGC), and many others.
JASE Digital Media will be in attendance, our Digital Brand Manager will be attending, and this will be a great opportunity for Hampton Roads business professionals to learn from an industry leader on the in's and out's of branding your company. Will we see you there?
image credit: SMEI Hampton Roads
Monday, October 17, 2011 written by Cameron Muro
, Brand Management
, Business Professionals
, Department of Defense
, Department Of The Interior
, Digital Brand Manager
, Hampton Roads
, reputation management
, SMEI Hampton Roads
, Teresa Rivera
, Town Center City Club
, US Department Of Labor
, Virginia Beach
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