Social Media for Communicators in Every Industry
On June 6, the University of Richmond hosted a Social Media conference for professionals in higher education and non-profits. As round table discussions, presentations, and panel discussions went on throughout the day it became clear that many of the social media tactics used in big business, small business and among other corporate brands is used in higher education and non-profit organizations.
image credit: by Gamma Man on flickr
Social media tips for every industry to increase brand presence.
- Use the right social media platforms for your organization: All social media platforms are not for every organization. Understand your audience and decide where to place your time and energy. Are your users on Pinterest? If not, the social media website may not serve a purpose for your organization.
- Content is King: It is important to make sure your message is clear and visible on all your social media platforms.
- Photos and Video: Pictures and video are great for engagement amongst your social media users. Pictures and videos also help tell the story of your organization. Creating interesting videos and photos takes simple equipment. Don’t miss the opportunity to create videos and photos because of your equipment, an iPhone or a DSL camera create great shots.
- Learn from those in your industry: Follow blogs and tweets from those in your industry to stay current with trends in your industry.
- Use provided analytics and metrics to evaluate your ROI: Analyze your social media through different analytic tools to observe where you are, where you want to be and what’s working.
- Create a Plan: Research and plan, creating a social media plan that coincides with your current marketing and public relations plan.
image credit: by Gamma Man on flickr
Tuesday, June 12, 2012 written by Naima Gethers
Tags:
blog, blogging, branding, content management, Engagement, Facebook, iPhone, JASE, Pinterest, ROI, small business, social media, social media marketing, Twitter, University of Richmond, University of Richmond Social Media Conference, URSM, Videos
Categories:
Inbound Marketing
Visitors: 29
Interested in
working with JASE?
Latest news
Wednesday, June 19, 2013
Tuesday, June 18, 2013
Monday, June 17, 2013
Monday, June 17, 2013
Sunday, June 16, 2013
Saturday, June 15, 2013
Friday, June 14, 2013
Thursday, June 13, 2013
Wednesday, June 12, 2013
Tuesday, June 11, 2013
Blog Archives
- June, 2013 (21)
- May, 2013 (26)
- April, 2013 (27)
- March, 2013 (30)
- February, 2013 (20)
- January, 2013 (20)
- December, 2012 (19)
- November, 2012 (13)
- October, 2012 (16)
- September, 2012 (17)
- August, 2012 (41)
- July, 2012 (31)
- June, 2012 (60)
- May, 2012 (59)
- April, 2012 (55)
- March, 2012 (63)
- February, 2012 (49)
- January, 2012 (50)
- December, 2011 (72)
- November, 2011 (41)
- October, 2011 (37)
- September, 2011 (45)
- August, 2011 (41)
- July, 2011 (27)
- June, 2011 (33)
- May, 2011 (24)
- April, 2011 (44)
- March, 2011 (18)
- February, 2011 (11)
- January, 2011 (13)
- December, 2010 (19)
- November, 2010 (9)
- October, 2010 (16)
- September, 2010 (19)
- August, 2010 (17)
- July, 2010 (14)
- June, 2010 (20)
- May, 2010 (36)
- April, 2010 (22)
- March, 2010 (18)
- February, 2010 (2)
- December, 2006 (2)
- November, 2006 (1)
Creative Advertising
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Public Relations
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound Marketing
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
Technology
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.