Tweeting CEOs, Tips To Properly Handle Your Twitter Account
All social media networks are not for every organization however, Twitter does a great job supporting CEO's and others in leadership roles as they help establish their brand's voice on social media. There are many in leadership who feel like they don't have time for Twitter, but the advantages of using the social network can be worth the time.
According to a brief in the Spring PR Strategist from PRSA, every CEO should have working knowledge of social media. Here are a few tips for CEOs and leadership at your business for Twitter:
image credit: by JASE Group on flickr
According to a brief in the Spring PR Strategist from PRSA, every CEO should have working knowledge of social media. Here are a few tips for CEOs and leadership at your business for Twitter:
- Be genuine: Don't be too serious, offer your personality and advice through each tweet.
- Communicate with all your stockholders: Reach out to your entire audience; employees, consumers, and competition included.
- Ask questions and answer questions: Twitter provides a great opportunity for CEOs and their stakeholders to engage in conversation, don't miss the opportunity.
- Engage, engage, engage: If all your tweets are just post about the brand you are missing the true essence of Twitter.
- Find balance: If you tweet too much of the wrong thing you will lose followers, if you don't tweet enough you will lose followers. Find a balance that works with your schedule.
image credit: by JASE Group on flickr
Thursday, June 28, 2012 written by Naima Gethers
Tags:
Brand Management, branding, Inbound Marketing, JASE, JASE Digital Media, JASE Group, Keith Parnell, PRSA, small business, social media, social media marketing, The PR Strategist, Twitter
Visitors: 61
Interested in
working with JASE?
Latest news
Wednesday, June 19, 2013
Tuesday, June 18, 2013
Monday, June 17, 2013
Monday, June 17, 2013
Sunday, June 16, 2013
Saturday, June 15, 2013
Friday, June 14, 2013
Thursday, June 13, 2013
Wednesday, June 12, 2013
Tuesday, June 11, 2013
Blog Archives
- June, 2013 (21)
- May, 2013 (26)
- April, 2013 (27)
- March, 2013 (30)
- February, 2013 (20)
- January, 2013 (20)
- December, 2012 (19)
- November, 2012 (13)
- October, 2012 (16)
- September, 2012 (17)
- August, 2012 (41)
- July, 2012 (31)
- June, 2012 (60)
- May, 2012 (59)
- April, 2012 (55)
- March, 2012 (63)
- February, 2012 (49)
- January, 2012 (50)
- December, 2011 (72)
- November, 2011 (41)
- October, 2011 (37)
- September, 2011 (45)
- August, 2011 (41)
- July, 2011 (27)
- June, 2011 (33)
- May, 2011 (24)
- April, 2011 (44)
- March, 2011 (18)
- February, 2011 (11)
- January, 2011 (13)
- December, 2010 (19)
- November, 2010 (9)
- October, 2010 (16)
- September, 2010 (19)
- August, 2010 (17)
- July, 2010 (14)
- June, 2010 (20)
- May, 2010 (36)
- April, 2010 (22)
- March, 2010 (18)
- February, 2010 (2)
- December, 2006 (2)
- November, 2006 (1)
Creative Advertising
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Public Relations
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound Marketing
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
Technology
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.