US Mobile Payments Expected To Rise To $90 Billion By 2017 - Does Your Business Have The Mobile Technology?
In a recent report by research firm Forrester, they stated that mobile payments in the U.S. eclipsed $12 billion in 2012 and that they are expected to reach $90 billion by 2017. The conclusions of the report are listed below:
Mobile device usage is up across the board for any application. Your business should be proactive in providing every opportunity to do business with your customers. Mobile payments and a mobile friendly website are just two ways to start providing that extra service to your customers.
Is your business looking in to mobile payment? Talk with JASE today and let us help you reach all of your customers.
image credit: joe.ross on flickr
- Mobile payments adoption will be fueled by unprecedented growth in proximity payments. Mobile proximity payments are currently the smallest category within mobile payments, but we expect it to be the fastest growing. Proximity payments will reach $41B, making up nearly half of all mobile payments in 2017. Lower barriers to adoption, increased convenience, and early entrants striving for scale will be important drivers of growth.
- Despite growth in P2P payments, mobile remittances will lag behind. There are several types of mobile remittances, including domestic P2P, cross-border P2P, and bill payment.Mobile remittances will exceed $4B over the next five years but will fail to achieve the scale of mobile proximity payments or mCommerce. Mobile P2P will make up more than 90% of the mobile remittance category but will be hampered by its economics. Future growth will be realized in cross-border remittances, which are ripe for disruption, and in the rapidly evolving area of mobile bill pay.
- Consumers adopt mobile payments when it’s clearly better than the next best alternative. Mobile remote payments, or mCommerce, are currently 90% of the mobile payments category and will continue to grow. mCommerce offers a better alternative to shoppers in certain contexts. The growth of mobile proximity payments, mobile remittances, and mobile remote payments hinges on this reality —each must deliver a better, more convenient option to consumers than the next best payment alternative for a given purchase at a given time.
Mobile device usage is up across the board for any application. Your business should be proactive in providing every opportunity to do business with your customers. Mobile payments and a mobile friendly website are just two ways to start providing that extra service to your customers.
Is your business looking in to mobile payment? Talk with JASE today and let us help you reach all of your customers.
image credit: joe.ross on flickr
Interested in
working with JASE?
Latest news
Friday, May 17, 2013
Thursday, May 16, 2013
Wednesday, May 15, 2013
Tuesday, May 14, 2013
Monday, May 13, 2013
Friday, May 10, 2013
Friday, May 10, 2013
Thursday, May 09, 2013
Wednesday, May 08, 2013
Wednesday, May 08, 2013
Creative Advertising
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Public Relations
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound Marketing
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
Technology
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.