Website Redesign - How Do You Make Sure You Get What You Want? Who Gets Involved? Management, Sales, Marketing, Tech?
[caption id="" align="alignright" width="240" caption="Can your website redesign see the finish line?"]
[/caption]
It's that time again ... It's time for JASE Digital Media to redesign its website to better deliver quality content to our consumers.
Our teams are currently under way with the project and we look to launch in July, but we felt this was a good time to address some problem areas that many businesses face when redesigning their website.
As with any website redesign, you probably want a more updated look or maybe add a few new features that weren't on the previous design. Here's how you get there.
WHO IS INVOLVED IN YOUR WEBSITE REDESIGN PROCESS?
It is paramount that as many people as possible from the company are involved in the brainstorming process, so that the focus of the new website can be united. JASE has adopted a "Top Down" philosophy on our redesign - we've had our upper management involved in the process from the beginning, not just our marketing department. This will lead to a more universally accepted website in the end.
WHAT IS YOUR COMPANY'S GOAL FOR THE WEBSITE REDESIGN?
The first step in the website redesign must be the establishment of goals or purpose of the redesign. You can best incorporate that direction with a "Top Down" philosophy, but independent of upper level involvement, the complete team must know and understand the reason for the redesign.
HOW WILL YOU DETERMINE IF YOUR WEBSITE REDESIGN WAS EFFECTIVE?
You should always use metrics to determine if your site redesign was successful. The old adage is true, "You can't argue with numbers," and if you incorporate benchmark vs. forward-cycle metrics into website redesign process, you will be better able to judge its success.
If you are going to invest the time and money to redesign your website, whether in house or by an agency, you have to get what you expect out of it. Don't be satisfied with mediocrity. For more help on getting what you want out of your website redesign, contact our inbound marketing and web design team today.
image credit: jayneandd on flickr
[/caption]
It's that time again ... It's time for JASE Digital Media to redesign its website to better deliver quality content to our consumers.
Our teams are currently under way with the project and we look to launch in July, but we felt this was a good time to address some problem areas that many businesses face when redesigning their website.
As with any website redesign, you probably want a more updated look or maybe add a few new features that weren't on the previous design. Here's how you get there.
WHO IS INVOLVED IN YOUR WEBSITE REDESIGN PROCESS?
It is paramount that as many people as possible from the company are involved in the brainstorming process, so that the focus of the new website can be united. JASE has adopted a "Top Down" philosophy on our redesign - we've had our upper management involved in the process from the beginning, not just our marketing department. This will lead to a more universally accepted website in the end.
WHAT IS YOUR COMPANY'S GOAL FOR THE WEBSITE REDESIGN?
The first step in the website redesign must be the establishment of goals or purpose of the redesign. You can best incorporate that direction with a "Top Down" philosophy, but independent of upper level involvement, the complete team must know and understand the reason for the redesign.
HOW WILL YOU DETERMINE IF YOUR WEBSITE REDESIGN WAS EFFECTIVE?
You should always use metrics to determine if your site redesign was successful. The old adage is true, "You can't argue with numbers," and if you incorporate benchmark vs. forward-cycle metrics into website redesign process, you will be better able to judge its success.
If you are going to invest the time and money to redesign your website, whether in house or by an agency, you have to get what you expect out of it. Don't be satisfied with mediocrity. For more help on getting what you want out of your website redesign, contact our inbound marketing and web design team today.
image credit: jayneandd on flickr
| Subscribe to our RSS Feed Today! | |
 |
 |
| RSS Feed | Daily Email |
Monday, June 13, 2011 written by Cameron Muro
Tags:
digital media website, inbound marketing agency, JASE Digital Media, jasedigitalmedia.com, web, website design team, website redesign
Categories:
Creative Advertising, Inbound Marketing
Visitors: 30
Interested in
working with JASE?
Latest news
Tuesday, May 21, 2013
Monday, May 20, 2013
Friday, May 17, 2013
Thursday, May 16, 2013
Wednesday, May 15, 2013
Tuesday, May 14, 2013
Monday, May 13, 2013
Friday, May 10, 2013
Friday, May 10, 2013
Thursday, May 09, 2013
Creative Advertising
Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Public Relations
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound Marketing
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
Technology
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.