Mark Zuckerberg has just announced that Facebook has acquired the popular mobile photo sharing app Instagram.

It is being reported that Facebook will pay $1 Billion in cash and stock for Instagram, which has exploded in popularity over the last year. In 2011, Instagram saw its users jump from 1 million to over 15 million in just 12 months.

Zuckerberg hopes to make the photo sharing experience on Facebook better, but also wants to keep building on the individual success that Instagram has already created.

Mark Zuckerberg’s plan for Facebook acquiring Instagram:

“We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.”

“That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”

What do you think of Facebook’s acquisition of Instagram? How will this shift the social media landscape? Leave JASE a comment below and let us know. As always, please feel free to share this article with friends.

Instagram Logoimage credit: flashboy on flickr


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