Category: Creative Advertising (268)

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Advertising Gone Wrong

Friday, May 17, 2013

Standing Alone Above The Crowd Can Cost You Less Than You Imagine - Web Design for as little as $699

Thursday, May 16, 2013

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Wednesday, May 15, 2013

SEO: The Term Everyone Knows But Few Really Understand - SEO Strategies for as little as $299

Tuesday, May 14, 2013

In Celebration of Mother's Day Makeovers, Your Website Deserves a Redesign

Monday, May 13, 2013

Who are you kidding?

Friday, May 10, 2013

JASE Web Design Spring Special: DATABASE-DRIVEN WEBSITE DESIGN

Friday, May 10, 2013

JASE Web Design Spring Special: ECOMMERCE WEBSITE DESIGN

Thursday, May 09, 2013

Creative Advertising in the Digital Age

Wednesday, May 08, 2013

JASE Web Design Spring Special: CMS WEBSITE DESIGN

Wednesday, May 08, 2013

Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.

Public Relations

Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.

Inbound Marketing

Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.

Technology

JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.

Advertising Gone Wrong
Some things should be left to the professionals. JASE Creative Advertising image credit: funnytimes.com

Friday, May 17, 2013

JASE Web Design Spring Special: DATABASE-DRIVEN WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .

Friday, May 10, 2013

JASE Web Design Spring Special: ECOMMERCE WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .

Thursday, May 09, 2013

Creative Advertising in the Digital Age
“By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the- . . .

Wednesday, May 08, 2013

JASE Web Design Spring Special: CMS WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .

Wednesday, May 08, 2013

The Evolution of Print Magazines in the Digital Age
As we continue to look at the evolving world of media, let's continue our evaluation of the changes in the print industry. As previously mentioned, th . . .

Tuesday, May 07, 2013

The Truth About Quality Web Design - Why A Free Website Just Won't Cut It
In our online marketing world we see website designs run the gamut of good and bad. Some are cheesy - Some are very creative. One thing is for sure, b . . .

Monday, May 06, 2013

Think Outside the Box Usually Means Think Inside the Bigger Box
When you hear, "sure, think outside the box," that usually means there are still constraints you must follow. A lot of times people think they're doin . . .

Friday, May 03, 2013

What's Next For Newspaper Reporters in This Digital Age
CareerCast.com ranked newspaper reporters as the Worst Job for 2013. The ranking was based on a few factors but the low pay, high stress and projected . . .

Wednesday, May 01, 2013

Facebook Unveils Cost Per Action Advertising - What's A Facebook Fan Worth To Your Business?
Until recently, Facebook has only had two paid options to advertise your business in their social community. "Cost per click" and "Cost per thousand i . . .

Monday, April 29, 2013

Cool New Samples of JASE Coffee Mugs in Pastels Have Arrived
A new JASE sample set of coffee mugs & Irish pint glasses have arrived at the office this morning. Check out the full selection at the JASE store. . . .

Monday, April 29, 2013

Brand Loyalty & Word-of-mouth: Two Peas in A Pod
What does your ad agency do for you to inspire "loyalty beyond reason"? Brand loyalty by your fans can be as powerful as word-of-mouth referrals in mo . . .

Friday, April 26, 2013

Glowing Client Testimonials Always Make Us Blush: Randy Wright & Associates
Thanks, Randy! W. Randy Wright, Randy Wright & Associates JASE Group is unique in that it offers a multi-media approach to your business needs . . .

Thursday, April 25, 2013

Advertising In A Tough Economy - Why Your Business Needs To Advertise To Create Sales
A tough economy can force hard decisions for business owners. When sales slow down and the budget becomes tighter and tighter, business owners are oft . . .

Monday, April 22, 2013

Your Ad Here . . . blah . . . blah . . . blah
Making your ad stand out from the crowd is quite the challenge in today's social-minded era. The days of just throwing up a good message and pretty ar . . .

Friday, April 19, 2013

You know that iPad you always wanted? JASE is giving away free iPads.
JASE is giving away tablets - bright, shiny, new, hot-off-the-assembly-line tablets. One is yours for the taking. What do you have to do? What's th . . .

Tuesday, April 16, 2013

Can Social Media Generate Leads For Your Business?
Small business owners often struggle with the decision of how much time to invest into social media. You know that having a presence in the different . . .

Monday, April 15, 2013

What? You mean, I'm not supposed to advertise to me?
Oh, the dreaded target market topic. Target market research is quite often the most difficult item in a marketing strategy conversation with a client. . . .

Friday, April 12, 2013

JASE Websites: Affordable, Creative, Efficient!
A fresh, powerful website design by JASE will connect you with your perfect customers via the search engines. The strategic design of a JASE website w . . .

Thursday, April 11, 2013

Weighing the Benefits of A Website Redesign
Today's tough economic climate creates challenges for business owners that in some cases result in tough decisions. When every dollar counts your busi . . .

Monday, April 08, 2013

Is Having A Logo Designed Important To Branding Your Business?
To logo or not to logo? That is the question for many small businesses today. The question is not so much whether to have a logo at all, because every . . .

Monday, April 01, 2013

Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.IV. Where has JASE taken you?
Ad campaign photo shoot on March 28, 2013 Dragas Mortgage Company & Dragas Companies corporate offices Virginia Beach, VA Joel Becker, Walt . . .

Sunday, March 31, 2013

Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.III. Where has JASE taken you?
Ad campaign photo shoot on March 28, 2013 Dragas Mortgage Company & Dragas Companies corporate offices Virginia Beach, VA Walt Taylor, Joel . . .

Sunday, March 31, 2013

Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.II. Where has JASE taken you?
Ad campaign photo shoot on March 28, 2013 Dragas Mortgage Company & Dragas Companies corporate offices Virginia Beach, VA Lisa Parker, Sall . . .

Saturday, March 30, 2013

Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.I. Where has JASE taken you?
Ad campaign photo shoot on March 28, 2013 Dragas Mortgage Company & Dragas Companies corporate offices Virginia Beach, VA Joel Becker & . . .

Saturday, March 30, 2013

But QR Codes are cool. Right?
A bit of common sense in our ad campaigns could go a long way to appealing to our audience. JASE Creative Advertising image credit: marketoo . . .

Friday, March 29, 2013

Find Your Brand's Selling Point and Sell It
Every business has a product or service that is loved by their faithful consumers. For Starbucks it's a variety of specialty coffees, for Subway it's . . .

Wednesday, March 27, 2013

How Does My Business Attract New Customers?
It can be a frustrating situation. You have a good product/service. You believe in yourself, but you aren't doing the volume of business that you woul . . .

Monday, March 25, 2013

Don't let real-world statistics surprise you in the Board Room - Do your own research and analysis
For years now, we Americans have read on the Internet and watched on the news how India, China and Japan are leading the technology push across the gl . . .

Thursday, March 21, 2013

Domino's Says Thank You To Facebook Fans in Video
Domino's recently took a creative opportunity to say thank you to their 8 million Facebook fans for their loyal support. Check out the video below. . . .

Monday, March 18, 2013

Sometimes the Compromise between Legal and Creative does not Produce the Perfect Result
JASE Creative Advertising image credit: marketoonist

Friday, March 15, 2013

Web Browsers Proposing To Block Cookies By Default - JASE Inbound Marketing Delivers Measurability With Or Without Cookies
Mozilla recently proposed to block cookies by default on their Firefox browser. This proposal brought many cheers from internet users looking for more . . .

Friday, March 08, 2013

Social Media Is About Engagement - Don't Let Your Business Get Caught In The Numbers Game
We have said for a long time that you cannot depend on social media as your sole source for marketing. However, the industry standard for business in . . .

Monday, March 04, 2013

Brooklyn Nets PR Department Gains Credibility For Deadpan Statistical Tweets
Public relations departments for sports and businesses alike are known for the conventional and useful. Creativity and uniqueness is usually left to t . . .

Wednesday, February 27, 2013

Google's AdWords New Enhancements: Give Your Business a Marketing Upgrade
Google has recently updated their AdWords service which means good news for advertisers. The new enhanced AdWords campaigns will allow advertisers to . . .

Tuesday, February 26, 2013

A Bird In The Hand Is Worth Two In The Bush - JASE Inbound Marketing Gives Your Advertising Measurability
The old saying, "A bird in the hand is worth two in the bush" can be applied in a variety of scenarios in our lives. JASE proposes to add one more sce . . .

Wednesday, February 20, 2013

Sports Performance Training & Life Consulting group, Massey Legacy Enterprises, announces JASE Group as their Digital Agency of Record
Massey Legacy Enterprises LLC Announces Partnership with JASE Group LLC NEWPORT NEWS VA, FEBRUARY 19, 2013: Massey Legacy Enterprises LLC today annou . . .

Tuesday, February 19, 2013

The True Winner of the Super Bowl Ad Race
Over the last few weeks the public has enjoyed commercial that premiered during the Super Bowl on Feb.4. For the past 25 years, USA Today has used an . . .

Tuesday, February 19, 2013

Social Media ROI: Does Your Business Generate A Positive Return On Your Social Media Investment?
One question that gets asked of JASE all the time is, "Will my small business benefit from social media?" The answer we give people is not as straight . . .

Wednesday, February 13, 2013

USA Today Says Anheuser-Busch Clydesdale Commercial Tops Super Bowl Ad Meter
USA Today has been tracking the top Super Bowl commercials for the last 25 years with their Super Bowl Ad Meter. This year the top ranking commercial . . .

Monday, February 11, 2013

JASE adds Greg Kern to its growing team to help deepen the company's market reach throughout the Peninsula, Williamsburg and Richmond
JASE Group Hires New Business Development Associate, Greg Kern NORFOLK VA, February 6, 2013: JASE Group LLC (jasegroup.com) has hired Greg Kern as a . . .

Thursday, February 07, 2013

Measurability Is The Key To Marketing Success
Pin the tail on the donkey is a classic childhood birthday party game. Blindfold the participant, spin them around and have them attempt to "pin the t . . .

Monday, February 04, 2013

Kia Sorrento "Space Babies" Super Bowl XLVII Commercial: Where Do Babies Come From?
Kia is back this year with another classic commercial for Super Bowl XLVII. Their new one, "Space Babies" features the Kia Sorento and all the options . . .

Friday, February 01, 2013

Volkwagen 2013 Super Bowl Commercial: Drive A Bug And Be Happy
Volkswagen released their Super Bowl XLVII commercial early, being one of the few companies to do so. It has actually caused some controversy as the m . . .

Thursday, January 31, 2013

New Tiger & Rory Nike Ad - No Cup Is Safe
Creative respect is due when creative respect is due. Nike recently signed Rory McIlroy to a lucrative deal, approximately $20 mil per year for 5 year . . .

Wednesday, January 30, 2013

2013 Super Bowl XLVII Commercials Being Kept Under Wraps
Super Bowl commercials have become almost as big as the game. Every year companies vie to have the top, most clever, commercial and to cement its plac . . .

Wednesday, January 30, 2013

Is Your Marketing And Advertising Strategy Fast Food Or Five Star? Can Inexpensive Help Your Small Business?
Advertising, marketing, and public relations are three words understood by every business. Yet, for many businesses these are the three facets that ar . . .

Monday, January 21, 2013

How Can You Tell If Your Marketing Initiatives And Advertising Campaigns Work? JASE Can Tell You
You invest in marketing initiatives, you launch advertising campaigns, but can you really tell if they are effective? How can you measure the impact o . . .

Wednesday, January 16, 2013

Most Popular Creative Advertising Articles of 2012
Kia Optima Sandman Brings The Dream Car To Reality In This Super Bowl Commercial Kia has reinvented itself with its product line and with its attenti . . .

Thursday, January 03, 2013

JASE Group's PR New Year's Resolution Tips
A new year is a fresh opportunity to refocus personal, professional and company goals. As you strategize for the coming year, think about these five P . . .

Monday, December 31, 2012

Guardian's "Three Little Pigs" Named Commercial of the Year by Adweek
We all know the story of the Three Little Pigs. The wolf huffed and puffed and blew the little pig's house down, but what if the wolf had been framed? . . .

Wednesday, December 12, 2012

Hampton Roads Creatives Are In The Running For The Doritos Contest: Why It's Important For Your Business
Doritos Crash The Super Bowl Goes Into Its 8th Successful Year Super Bowl XLVII marks the 8th year of the Doritos brand Crash the Super Bowl ad c . . .

Tuesday, December 04, 2012

Advertising In a Digital World: Adapt Or Forever Fall Silent
If our job in advertising is to constantly stay on top of the advertising world and provide leading edge services for our clients, then adaptive marke . . .

Tuesday, November 27, 2012

Ad-Supported Landline Phones Launched at Denver International Airport
What's your worst nightmare in an airport (well besides a cancelled flight)? For me, its a cell phone with less than three percent battery life and no . . .

Monday, November 26, 2012

5 Small Business Blogging Tips
Small businesses more and more are understanding the value of spending time online shaping their digital footprint through social media marketing. In . . .

Tuesday, November 20, 2012

JASE Group's Tips To Writing A Successful Blog Post
Writing a blog article can be fairly straightforward. Blogs allow you a forum to express your opinion or distribute information, but what happened whe . . .

Monday, November 19, 2012

Creative Couture Marketing: The Twitter Dress is Born
The use of celebrity spokespeople for brand marketing is hardly new. From Troy Polamalu in the Head & Shoulder commercials to Michael Jordan and . . .

Monday, November 19, 2012

Lights, Camera, Call-to-Action
JASE Group says every website should have one. Once you have it, you are on your way to measuring its success. An effective website will achieve obje . . .

Tuesday, November 13, 2012

Key to the Perfect Media Release: Pretend Your Audience Is Two-Year-Old Children
Think about the two-year-olds that you know in your life. If they are like the two-year-olds that I know I am sure they are amazing little people. Wit . . .

Monday, November 05, 2012

Quality Vs. Quantity: Study Shows ‘Superfans’ are Driving Facebook Engagement
Two hundred thousand fans on your company’s Facebook page, means that you are reaching your target audience, right? Not so, according to a study by N . . .

Wednesday, October 31, 2012

Coca-Cola Introduces Vending Machines for A Cause
Building on an almost century long relationship with the American Red Cross, Coca-Cola recently added a twist to its interactive vending machines - ph . . .

Wednesday, October 24, 2012

Infographics for Content Marketing
Infographics are a popular tool for content marketing. A nice balance of information and graphics, if executed properly, infographics can generate ton . . .

Monday, October 22, 2012

Creative Advertising Separates Your Business From Your Competitors
Creative advertising can often times be the key that separates your business from your competitors. Whether it is a well placed TV ad, a radio spot wi . . .

Tuesday, October 16, 2012

What is the Most Effective Way to Say Thanks in Business Speak?
What is the best way to say thank you to your customers? There are several options and some include handwritten notes, a quick email, or an incent . . .

Thursday, October 11, 2012

How to Market to Tablet Users with Their Preferences & Shopping Habits
Though nonexistent two years ago, tablet use has exploded. More and more individuals are purchasing tablets and using them in conjunction with their s . . .

Tuesday, October 09, 2012

Email Marketing Tips: Content, Timing and a Well-Crafted Subject Line
With so many bells and whistles rolling out in social media these days, an email newsletter is not always a highly utilized integrated marketing tool . . .

Monday, October 08, 2012

Finding the Cool Kids . . . On the Social Media Scene
For many businesses, driving traffic to their social media sites can be a daunting task. Finding the balance of informative, creative content while p . . .

Thursday, September 27, 2012

Create An Impactful Daily Deal Campaign
Mobile marketing via daily deal discount sites such as LivingSocial and Groupon have become a popular marketing option for many small businesses. Thes . . .

Wednesday, September 19, 2012

Do You Know Who Your Customers Are? Knowing Your Customer Can Help Increase Sales
All businesses want to improve product development but what is the best way to do that? Researching who your customers are and getting their input on . . .

Tuesday, September 18, 2012

Here Comes Honey Boo Boo - Creative Audience Engagement
It used to be when something amazing happened on television like a major sporting event or the season finale of a popular television show, it was the . . .

Wednesday, September 12, 2012

Budgeting At the Trade Show
There are many costs associated with trade shows. It is very important to budget and be realistic in projecting those costs related to exhibiting. Cal . . .

Monday, September 03, 2012

Creating Product Videos Can Help Increase Sales Conversions
Not only do adding product videos to online retailers’ websites give a clearer idea to customers on what they are potentially buying, it plays a key r . . .

Wednesday, August 29, 2012

Yes! We are Hiring - Come Join the JASE Team
Business Development Associate - 6 positions available - JASE Group is seeking a Business Development Associate who will support the company’s JASE EP . . .

Tuesday, August 28, 2012

JASE Group Hires New Content Marketing Associate, Koy Grant
Hampton Roads-based JASE Group LLC adds Koy Grant to its growing inbound marketing team as a Content Marketing Associate. NORFOLK VA, AUGUST 22, 2012 . . .

Wednesday, August 22, 2012

How to be Successful at Trade Shows
Though trade show floors have experienced regrowth in the past 12 months, many companies still wonder what are the best techniques to bring traffic to . . .

Wednesday, August 22, 2012

Is Your Business Taking Advantage of Click-to-Call
The new web based communication tool has quickly established itself in the mobile device sector. Google has taken the lead in converting web-based tra . . .

Monday, August 20, 2012

Exhibiting and Attending Trade Shows: What is the Return on Investment?
It has never been more critical for companies to revisit exhibiting and attending trade shows to promote their product brands. Trade shows facilitate . . .

Wednesday, August 15, 2012

Infomercial Presence on the Web
As a cultural phenomenon that exploded in the early 90s, Infomercials became an entertainment staple for those unable to sleep between two and six a.m . . .

Tuesday, August 14, 2012

JASE Group Hires New Content Marketing Associate, Kate Cerone
Hampton Roads-based JASE Group LLC adds Kate Cerone to its growing inbound marketing team as a Content Marketing Associate. NORFOLK VA, AUGUST 10, 20 . . .

Friday, August 10, 2012

Landing Pages And Their Role In Sales Conversion
Landing pages are a "buzzword" term that many business owners have heard but maybe are not fully aware of their capability. Landing pages are an integ . . .

Friday, July 27, 2012

Do You Know If Your PR Agency Is Getting The Job Done?
Lost in all the hoopla of your newest product or latest event is the publicity of this new product or event. At least for many business owners that is . . .

Friday, June 08, 2012

Dragas Mortgage Company Selects JASE Group LLC as Advertising Agency of Record
JASE Group LLC (jasegroup.com) will serve as the Inbound Marketing & Creative Advertising agency of record for Dragas Mortgage Company (dragasmort . . .

Friday, May 18, 2012

Looking for a Healthcare Website for Your Medical Practice?
A successful medical practice begins with a professional brand. Your JASE Healthcare Website is the perfect place to communicate with your patients an . . .

Wednesday, May 16, 2012

Do You Know Your Target Demographic? Does Your Business Do Its Research? Understand The Importance Of Your Target Audience
Advertising since its inception has always had some aspect of blindness to it. Businesses are forced to create advertising campaigns in hopes of catch . . .

Tuesday, May 08, 2012

Google+ And The NFL - Bringing You Closer To The 2012 Top Draft Picks
Social media is a huge part of professional sports. It allows for a connection to professional athletes that has not existed prior to the invention of . . .

Monday, April 30, 2012

JASE Group Opens Healthcare Division
JASE Group LLC (jasegroup.com) has opened a Healthcare Division which provides electronic patient records software and marketing services to the medic . . .

Monday, April 30, 2012

JASE Healthcare Websites Launches with JASE EPR
VISIT OUR JASE EPR WEBSITE TODAY A successful medical practice begins with a professional brand. Your JASE Healthcare Website is the perfect pla . . .

Friday, April 27, 2012

Nielsen Survey Says Trust In Online Ads Increasing - How Is Your Business Adapting Its Advertising?
Nielsen recently released the results of a global survey in which they polled 28,000 online consumers in 56 countries. The survey was based on consume . . .

Tuesday, April 17, 2012

The Right Inbound Marketing Plan Includes a Solid Mobile Strategy
Want to know how to save money and cut costs in your marketing budget? Want to experience getting found by more prospects and converting more leads . . .

Friday, April 13, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - RIM Refocuses on Core Strengths
HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk r . . .

Monday, April 09, 2012

Facebook Begins Test With Advertisers To Maximize Results - Does Your Business Use Facebook PPC?
If you advertise on Facebook and are looking for a higher ROI on your self-serve ads, Facebook has begun testing some new tools to help optimize your . . .

Thursday, April 05, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Coffee with the CEO was a Popular Success
HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk r . . .

Sunday, March 25, 2012

Want to know how to save money and cut costs in your marketing budget?
Want to experience getting found by more prospects and converting more leads into customers? JASE can help you get started with the right Inbound Mar . . .

Friday, March 23, 2012

Analytics Company Medio Systems Debuts Cloud Based Analytics Suite To Determine Customer Insights
Every ounce of data that a company can analyze creates a competitive advantage. The companies that are successful are usually ones who are able to eff . . .

Wednesday, March 21, 2012

Join Our Team for Coffee with the CEO This Morning at Panera Bread in Town Center
Session Topic: Open Business Chat Date: March 21, 2012, 10:00 AM Event: Coffee with the CEO Location: Panera Bread, 300 Constitution Drive, Virgini . . .

Wednesday, March 21, 2012

Microsoft Media Network, AOL's Advertising.com and Yahoo! Network Plus Partnership Fully Operational and Open for Business
An announcement like this is always good for our clients. When a media outlet can allow us the exposure to multiple advertising networks within the sa . . .

Tuesday, March 20, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Are Businesses Ready for the Apple iPad 3?
HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk r . . .

Sunday, March 18, 2012

Brand Strategy for Small Business: How to Communicate Your Brand
We hear the terms all the time in business, brand awareness, brand loyalty, brand equity, branding and more branding. But in order to establish brand . . .

Monday, March 12, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Zynga Separates from Facebook
#HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk . . .

Sunday, March 11, 2012

JASE Group Hires New Content Marketing Associate
JASE Group LLC (jasegroup.com) has hired Naima Gethers as Content Marketing Associate. Ms. Gethers will support the company's content-based Inbound Ma . . .

Friday, March 09, 2012

What Defines Your Business' Inbound Marketing? Does It Fuse Traditional And Online Marketing Strategies?
What defines your business' inbound marketing plan? Is it a fusion of traditional marketing strategies with today's online marketing strategies? Can t . . .

Monday, March 05, 2012

Changes Coming to Location Targeting in Microsoft Advertising adCenter
Finally. Finally Micrsosoft's pay-per-click advertising system, Microsoft adCenter, is taking another step closer to Google AdWords. According to T . . .

Wednesday, February 29, 2012

Does Your Business Reward Social Media Influencers Who Promote Your Brand?
I read an article recently on Mashable talking about Gamification, its platform "Badgeville", and how it was incorporating data from Klout to help bra . . .

Wednesday, February 22, 2012

Are You Ready to Advertise on Twitter?
Attention all small business owners in the US: Are you ready to advertise your specials on Twitter? Twitter is almost ready for you. Twitter announ . . .

Tuesday, February 21, 2012

Would You Like to Guest Blog?
We would love to have you as a writing partner. Our blog is the perfect place for you to show off your talents, talk about your passions, and spread t . . .

Monday, February 20, 2012

Gaming Giant Zynga Saw Its Market Cap Climb Over $1 Billion The Day After Facebook's IPO
Social media gaming giant Zynga went public in 2011 and in the months following saw moderate success. But just 1 day after Facebook went public, every . . .

Thursday, February 09, 2012

New 2012 Acura NSX Super Bowl Commercial- Jerry Seinfeld Wants The First One - Jay Leno Beats Him To It
Acura has a new NSX and Jerry Seinfeld must have it. Jerry will do everything to be the first one to have it, he will even throw in the Soup Nazi, but . . .

Sunday, February 05, 2012

The Barkside - Star Wars Volkswagen Spoof Super Bowl Commercial
Who doesn't love the Star Wars - Volkswagen commercials? The little kid as Darth Vader? Really? Come on, that was too funny. Well this year Volkswagen . . .

Sunday, February 05, 2012

Kia Optima Sandman Brings The Dream Car To Reality In This Super Bowl Commercial
Kia has reinvented itself with its product line and with its attention grabbing commercials. Kia comes up big again with its Super Bowl commercial for . . .

Sunday, February 05, 2012

Victoria's Secret Supermodel Adriana Lima Sizzles Up Teleflora's Super Bowl Commercial
Buying flowers has never been this intriguing, but that is exactly what Teleflora wants you to believe this Valentine's Day. Victoria's Secret Supermo . . .

Saturday, February 04, 2012

Proctor & Gamble Decides Terry Crews & Old Spice Should Hijack The Bounce Super Bowl Commercial
Terry Crews has made a living crashing through walls in Old Spice commercials, now Proctor & Gamble feels he should crash other P&G commercial . . .

Saturday, February 04, 2012

Chevrolet Silverado Super Bowl Commercial - Post Apocalyptic Chevy Lives, Ford Dies
Chevrolet will be featuring 3 ads on Super Bowl Sunday. This particular Chevrolet Super Bowl commercial depicts a post apocalyptic scene where the May . . .

Saturday, February 04, 2012

Hyundai Super Bowl Commercial Preview - All For One Rocky Theme Performed By Alabama Plant Employees
We love the Super Bowl because we are first and foremost sports nuts. But we really love the Super Bowl commercials. As advertisers we love the creati . . .

Friday, February 03, 2012

Pinterest Quickly Becoming A Top Level Player In Website Traffic Drivers For Retailers
Search engines are still the leader when it comes to driving traffic to retailers, but don't blink too long because here comes Pinterest. We have talk . . .

Thursday, February 02, 2012

Growing Inbound Marketing & Creative Advertising Agency Looking to Add New Team Members
JASE Group LLC, a Norfolk-based Inbound Marketing & Creative Advertising Agency, is seeking to fill several intern positions. Norfolk, VA, Januar . . .

Tuesday, January 31, 2012

Top Mobile Game Angry Birds Set To Make Facebook Debut On Valentines Day: Will Your Business Increase Its Social Media Advertising?
You can play the hit game Angry Birds just about anywhere these days, except on Facebook. This too will change because starting Valentines Day, Angry . . .

Monday, January 30, 2012

Bend It Like Beckham? Better Yet, (Google+) Hangout With Beckham Sounds Better
Is Google+ using David Beckham to boost the social community's popularity worldwide? Last week, a day after David Beckham signed a 2 year contract . . .

Tuesday, January 24, 2012

JASE Launches New Mobile Website To Better Spread The Word About The Benefits Of Inbound Marketing
Late last week JASE Group launched JASE Mobile, a new mobile version of our website. The mobile website will provide current and prospective client . . .

Monday, January 23, 2012

Search Engines Are Evolving - For Businesses To Be Effective In 2012 Their Inbound Marketing Strategies Must Evolve As Well
2012 is here and with it will come some foundation changing ways in which we gather information on the internet and consequentially how businesses mu . . .

Friday, January 13, 2012

Looking For A New Job? JASE Is Hiring!
JASE has recently brought onboard a new Digital Brand Manager and a new Business Development Manager. Our team is growing along with our new, very coo . . .

Monday, January 02, 2012

Top 25 Most Viewed Blog Articles on jasegroup.com in 2011
Do you really need a GUID in your Database Design? It’s Been Nice Knowing You, Flash Silverlight, Flash and the Future of HTML5 T . . .

Monday, January 02, 2012

Top 25 Most Viewed Pages on jasegroup.com in 2011
JASE Group Inbound Marketing & Advertising Agency home page Do you really need a GUID in your Database Design? Inbound Marketing & . . .

Monday, January 02, 2012

Big Brands Spend Millions On Advertising To Increase Brand Awareness
One of the most crucial facets of running a business is marketing, offline marketing initiatives and online marketing initiatives. This is evident in . . .

Thursday, December 29, 2011

Strategic Branding Is The Key To Dominating Your Vertical
A Strategic Brand Model Helps you identify and capture a dominant market position in your vertical. Increases your marketing reach and consumer . . .

Wednesday, December 28, 2011

Does Your Company Have A Brand Strategy?
An effective brand strategy helps you anticipate consumer behavior, differentiate your brand from your competitors on a superior level, and attract lo . . .

Thursday, December 22, 2011

New To Online Branding? Here Are 5 Tips To Help Brand Your Business
Your organization's brand shines in your community. Your business is well-established in the Yellow Pages. Now what? Are the people still there? We . . .

Tuesday, December 20, 2011

Branding On Social Media - Small Business Owners: Don't Be Fooled By The Statistics
In the online marketing world we are all subjugated to study after study, statistic after statistic, in an attempt to analyze every little anomaly and . . .

Tuesday, December 20, 2011

Join Our CEO for Coffee with the CEO Wednesday Morning #HRVA #CwtC
A note from our CEO, copied from his personal blog: Back by popular demand, we will have a last Hampton Roads Coffee with the CEO event of 2011. . . .

Monday, December 19, 2011

Twitter Rolling Out Beta Advertising - Releases Cost Per Follower & Cost Per Engagement Rates
Twitter is slowly rolling out its beta version of their advertising program. Currently the program is available to only 25% of Twitter users, but in a . . .

Thursday, December 15, 2011

Building Brand Awareness Is More Effective Through Inbound Marketing
We love talking branding. We love talking brand building. We love talking reputation management. And we adore talking inbound marketing. Put them . . .

Monday, December 12, 2011

We Love Glowing Client Testimonials: Rosemary Thornton Ringer, Author
Thanks, Rose! Rosemary Thornton Ringer, Author About two years ago, I decided it was time to update my archaic website, searshomes.org. My world i . . .

Friday, December 09, 2011

JASE Client Case Study: The Dragas Companies
Client Summary The Dragas Companies is a nationally recognized, award-winning developer of condominium communities and affordable homes in southeaste . . .

Thursday, December 08, 2011

Small Business Owner - How often do you just listen to your employees?
Every once and a while we like to focus a blog article on a facet of business not pertaining to marketing. We published this article over a year ago a . . .

Wednesday, December 07, 2011

Go Daddy Opens XXX Registration - Will You Register Your XXX Domain for Reputation Management?
Go Daddy sent out this email blast today to announce that they've opened registration for .XXX URLs. Will you be registering yourcompany.xxx to ens . . .

Tuesday, December 06, 2011

St. Nick Understands The Importance Of Click-Through Rates & Well Crafted Landing Pages
I was reading a post from Scott Brinker, with Search Engine Land, the other day, and got a chuckle out of his adaptation of "Twas The Night Before Chr . . .

Monday, December 05, 2011

Small Business Success Depends On Its Internet Marketing
One of the most crucial facets of running a business is marketing, offline marketing initiatives and online marketing initiatives. This is evident in . . .

Friday, December 02, 2011

Brand Strategy Development - Is Your Company Declaring Its Brand To The World?
The process of developing a brand strategy for an organization can be time consuming. It is essential that a process be followed, notably a process th . . .

Thursday, December 01, 2011

Growing Your Business In A Tough Economy Requires Creativity
We often find ourselves in conversations with clients about developing budget line items against a marketing plan. As with a lot of small businesses, . . .

Wednesday, November 30, 2011

Your Online Reputation Is Your Business - What Does A Search Engine Reveal About Your Company
You've worked hard to build a solid reputation for your company. You do good work. Your clients respect and appreciate the success you've helped them . . .

Tuesday, November 29, 2011

In 2010 Cyber Monday Grossed Over $1 Billion In Online Sales, What Will 2011 Bring?
Cyber Monday was responsible for over $1 billion in online sales in 2010, making it the largest single online shopping day of the year. This a remark . . .

Monday, November 28, 2011

Black Friday - The Advertisers' "Super Bowl" Is Here - The Target Lady Is Ready. Are You?
I have got to admit, personally, you could not pay me to go shopping today, but people do and obsessively so. One thing that is for sure, advertising . . .

Friday, November 25, 2011

JASE Group Redesigns The Future With Its Website
Anyone who has visited the JASE Group website in the last 48 hours has noticed that it looks different. The look is different because we just complete . . .

Thursday, November 17, 2011

Tune In to the Latest JASE University Webcast Recorded On Location at William & Mary Mason School of Business
A Look at B2B Inbound Marketing from 30,000 Feet Webcast Summary Stand-alone traditional marketing no longer makes business sense. Advertising campai . . .

Tuesday, November 15, 2011

Television, Magazine, Newspaper - Tablet Users Say Their Tablets Are All They Need
[caption id="" align="alignright" width="240" caption="59% Of Tablet Users Get Their News On Their Tablet - Not Print Media"][/caption] The way peo . . .

Friday, November 11, 2011

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VIII - Q&A
Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO - http://coffeewiththeceo.com/ Question & Answer session on all things Inbo . . .

Tuesday, November 08, 2011

Improper Use Of QR Codes Leads People To Think the Marketing Strategy Dead - Do You Use QR Codes?
[caption id="" align="alignright" width="194" caption="Clever And Appropriate Use of QR Codes will Determine Whether Your QR Code Marketing Campaign I . . .

Monday, October 31, 2011

Brand Management - Are You Living Your Business' Brand?
[caption id="" align="aligncenter" width="550" caption="JASE Branding Campaign - "Where Has JASE Taken You?""][/caption] Your brand is all . . .

Friday, October 28, 2011

250M Tweets Per Day - Will Businesses Adjust Social Media Marketing Strategies to Target Twitter?
I wrote recently about Twitter coming for the "Social Media Throne" by Twitter's direct integration with Apple's iOS 5, yet to be released at the . . .

Friday, October 21, 2011

1,600 Advertisers Now On Twitter - 600% Creative Advertising Increase Year Over Year
[caption id="" align="alignright" width="240" caption="Twitter Has More Than 1,600 Advertisers - A 600% Year over Year Increase"][/caption] At the IA . . .

Friday, October 07, 2011

Groupon Invades ESPN College Gameday Commercial
As an avid sports fan I am biased, but I think ESPN does a great job with their television commercials. They are able to connect with their target aud . . .

Monday, September 19, 2011

JASE Group Hires New Digital Brand Manager
JASE Group LLC (jasedigitalmedia.com) has hired Cameron Muro as Digital Brand Manager. Mr. Muro will support the company’s strategic plan by actively . . .

Monday, September 12, 2011

Word Lens App For iPhone May Change Social Media & Creative Advertising
Word Lens, a mobile app for the iPhone, from creators Otavio Good and John DeWeese is well on the way to changing international communication. Imagine . . .

Friday, September 09, 2011

JASE is Hiring! Want to Work With the Cool Kids?
JASE has recently brought onboard a new Brand Manager and a new Business Development Manager. Our team is growing along with our new, very cool client . . .

Tuesday, September 06, 2011

JASE Group Hires New Business Development Manager
JASE Group LLC (jasedigitalmedia.com) has hired Rick Parnell, a Wilmington-based Business Development Manager, who will help expand the company’s mark . . .

Thursday, September 01, 2011

We Love the Flipboard App on our iPad - How Do You Use Flipboard?
[caption id="" align="alignright" width="240" caption="The Flipboard App Is An Excellent Way To Read News on Your Tablet"][/caption] We use tablets d . . .

Monday, August 15, 2011

Marketing Web Content - Do Your Headlines Grab Your Readers?
In this fast paced day and age, we do not have time to read long drawn out articles or blog posts. We do not have time to read into that particular ar . . .

Thursday, August 11, 2011

Let's Grow Your Business with an Affordable Small Business Website
[caption id="" align="alignright" width="185" caption="Affordable Small Business Websites"][/caption] JASE Digital Media has been a partnering with s . . .

Monday, August 08, 2011

Foursquare - Location Based Marketing - Does Your Business Reward Your Loyal Followers?
[caption id="attachment_1599" align="aligncenter" width="498" caption="Location Based Marketing - Why Don't More Companies Take Advantage Of Socia . . .

Friday, July 22, 2011

Data Shows Design-driven Landing Pages Get Higher Conversion Rates. Does your Inbound Marketing Budget Allow?
[caption id="" align="alignright" width="240" caption="A Well-designed Landing Page Hits the Lead Generation Bulls-eye"][/caption] Landing pages are . . .

Monday, July 18, 2011

Sir Walter with His Latest Masterpiece
Walt Taylor, our Creative Director, is seen here posing with his latest artwork. This wall scape has been installed on location at Chesapeake Square M . . .

Thursday, June 16, 2011

User Interface Design - Is there a right and wrong?
Netflix, a popular movie rental and streaming website, recently changed the look and feel of the "Watch Instantly" content on their website. The chan . . .

Wednesday, June 15, 2011

Just how big is Social Media? Big enough to be a required strategy in your Inbound Marketing Plan [video]
Social media is big, it's bigger than most people realize. How big is it? Socialnomics author Erik Qualman captures perfectly, in this video, just how . . .

Monday, June 13, 2011

Website Redesign - How Do You Make Sure You Get What You Want? Who Gets Involved? Management, Sales, Marketing, Tech?
[caption id="" align="alignright" width="240" caption="Can your website redesign see the finish line?"][/caption] It's that time again ... It's time . . .

Monday, June 13, 2011

Why Dedicated Landing Pages? What Do I Care About Inbound Marketing Results?
I wrote an article a couple of weeks ago equating your landing page to Major League Baseball's closing pitcher position. Well a recent study published . . .

Tuesday, June 07, 2011

Website Images 101
Few things make me cringe more when viewing a website than when I see large images slowly paint as I gradually lose interest. This is far from the on . . .

Wednesday, June 01, 2011

Inbound Marketing Rap - Keeping Your Business With It - Friday Video
Our world is current, it is instantaneous, it is viral. Because of that we are always looking for new information, and new ways to deliver that info . . .

Friday, May 27, 2011

Landing Pages - Inbound Marketing's Closer - As Good As Mariano Rivera
It's the bottom of the 9th, you're clinging to a 1 run lead, your starting pitcher has gotten you this far. Now you need 3 outs to win the game. Who a . . .

Tuesday, May 24, 2011

We Are Proud of the Latest Creative Advertising Campaign for Dragas Companies
Our creative advertising and inbound marketing partnership with Dragas Companies has produced many exciting ad campaigns. The latest of our endeavors . . .

Tuesday, May 24, 2011

Lead Generation - The Ultimate Goal for Your Small Business Inbound Marketing Plan - Are You Doing It Right?
If I were to tell you that you could create a lead generation machine that could continually pump leads into your small business, would you think that . . .

Monday, May 23, 2011

LinkedIn IPO Spreads Its Wings - Does Social Media Marketing Now Fit For Your Small Business?
LinkedIn went public yesterday with huge anticipation for it's early results from its IPO. There was a lot of speculation as to exactly how the ma . . .

Friday, May 20, 2011

QR Codes in your Ad Campaign? Yes, but where do you use them?
Want to get on board with the hottest new creative ad strategy? QR codes are one of the newest methods of reaching a target audience. But in order for . . .

Thursday, May 19, 2011

Mobile Barcodes, are you using the right technology for your Inbound Marketing?
One of the best new ways to bring content to your consumer when they are away from their computer is a mobile barcode. Today's smartphone has the ca . . .

Monday, May 16, 2011

It's Time to Face The Truth About Facebook, and Blogging, and Inbound Marketing
Facebook has been a revelation to advertising and inbound marketing. Every business in the world has an opportunity to share information with its foll . . .

Monday, May 09, 2011

David & Goliath Win with Kia Soul's 'This or That' [video]
For the second year in a row Kia, with the "This or That" ad, has been selected for Nielsen's Automotive Ad of the year. Everyone has seen the Kia Ham . . .

Thursday, April 28, 2011

JASE Featured by City of Norfolk in 2011 Annual Report
The City of Norfolk (Virginia) listed JASE Digital Media in the City's 2011 Annual Report as one of the top businesses for New Economy and Expansion i . . .

Monday, April 25, 2011

Happy Easter, Friends
For our JASE family, this Easter day is a time of reflection, to understand why we can give thanks for the many blessings we receive each day. God is . . .

Sunday, April 24, 2011

Who are you talking to? Who are your sponges? Who is your target audience?
As a small business owner, one of the biggest mistakes you can make is to assume you know your target audience - your sponges. Brand name loyalty is p . . .

Thursday, April 21, 2011

What tools are brand managers keeping at their fingertips?
5 Ways to Brand Your Business Online, For Starters :: http://blog.jasedigitalmedia.com/index.php/2010/08/05/5-ways-to-brand-your-business-online-for-s . . .

Sunday, April 10, 2011

We were shocked to see this headline at BrandWeek.com. Why is this still going on?
Moms Say Marketers Ignore Their Needs :: http://blog.jasedigitalmedia.com/index.php/2010/05/19/moms-say-marketers-ignore-their-needs :: Moms, do you r . . .

Saturday, April 09, 2011

What has caused the explosion of QR Codes into today’s society?
QR Codes, you’ve seen them all over the place, on billboards, in magazines, on the web, but do you know what they are? Do you know what QR Codes can d . . .

Monday, April 04, 2011

A Local Church vs A Gentlemens Club
Don't be a shy advertiser :: http://blog.jasedigitalmedia.com/index.php/2010/05/03/dont-be-a-shy-advertiser-take-on-the-competition :: Take on the com . . .

Sunday, April 03, 2011

Starbucks - The New Brand - Starbucks
What do you think of the new brand Starbucks has rolled out in celebration of their 40th birthday?

Tuesday, March 08, 2011

JASE Group Named Digital Agency of Record for Dragas Management Corporation
JASE Group, LLC, d/b/a JASE Digital Media, an interactive advertising and marketing agency specializing in digital media, branding, creative advertisi . . .

Tuesday, February 01, 2011

Seth Godin and Lady Gaga and Me - You Can Go Pound Sand
This article was taken from our CEO’s personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital med . . .

Thursday, January 06, 2011

Efficiency Still Counts - Code Efficiency & Creative Efficiency
When I was in school, the question was often asked, "does spelling count?" The implication was that the purpose of the particular class was to learn . . .

Wednesday, January 05, 2011

JDM Creative Ad Work Featured in At Home Magazine
2011 has begun strongly for our JASE creative team. Our work for Dragas Companies was featured in the Jan 1, 2011 Virginian-Pilot At Home magazine. . . .

Tuesday, January 04, 2011

More JASE Creative Work has Appeared in Home Search Magazine
Our JASE Creative team has had a very exciting 2010. Here is more of our work for Dragas Companies for December's Home Search Magazine.

Monday, December 20, 2010

The Challenge for Green Advertisers - 95% of Shoppers Consider Green but Only 22% Purchase Green
In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wall . . .

Thursday, December 16, 2010

Don't Understand How Foursquare Can Help Your Small Business Bottom Line?
If you are a small business owner and you are not listed on Foursquare, you are missing out on a great opportunity to network with your consumers. Soc . . .

Tuesday, December 14, 2010

How To Crush a Competition Troll
One of our favorite blogs to read and discuss as a team belongs to Seth Godin. He wrote an article a while back about Trolls - those that live to dest . . .

Tuesday, December 07, 2010

JDM Creative Ad Work Featured in Home Search Magazine
JASE creative work for Dragas Companies is featured in the Nov 19 - Dec 2, 2010 Virginian-Pilot Home Search magazine. Nice work, team!

Thursday, December 02, 2010

Don't Have Time to Blog? Think About These Inbound Marketing Tips
You own a coffee shop or you are a Realtor. Time is very sensitive and extra time is very scarce. Do inventory or work on your website? Meet with a c . . .

Tuesday, November 30, 2010

How to Handle Trolls Trying to Step on Your Online Reputation
You've worked hard to build a solid reputation for your company. You do good work. Your clients respect and appreciate the success you've helped them . . .

Thursday, November 04, 2010

What To Do To Get Ahead in a Tough Economy: Strategic Marketing
We are in discussions with a client on developing budget line items against a marketing plan. As with a lot of small businesses, a marketing budget ha . . .

Tuesday, November 02, 2010

Why Do People Blog? Why Do Companies Blog?
The age old question - okay, maybe not age old, but Internet 2.0 age old - why should I blog is one we hear all the time. True that blogging is not fo . . .

Thursday, October 28, 2010

It is now 88 followers and I have just been retweeted. Sweet!
Check out this funny parody of a Fox News team that is infatuated with social media. A bit much? What do you think? Funny, nonetheless. Thanks Mike . . .

Friday, October 22, 2010

Want to Dominate Your Market? Strategic Branding Is How
A Strategic Brand Model Helps you identify and capture a dominant market position in your vertical. Increases your marketing reach and consumer p . . .

Thursday, October 21, 2010

Wondering How To Establish that Brand Strategy for Your Business?
An effective brand strategy helps you anticipate consumer behavior, differentiate your brand from your competitors on a superior level, and attract lo . . .

Tuesday, October 19, 2010

How to Assemble an Effective Digital Media RFP Team
Recently we attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked se . . .

Thursday, October 14, 2010

JASE Project Kick-off Meeting at JDM Creative Studio
Our team is the best! Creative direction. Art direction. Copywriting. Inbound marketing. Branding. Web development. Interactive development. Out of t . . .

Tuesday, October 12, 2010

JDM Creative Ad Work Featured in Home Search Magazine
JASE creative work for Dragas Companies is featured in the Oct 8 - Oct 21, 2010 Virginian-Pilot Home Search magazine.

Monday, October 11, 2010

Throwing Creative Ideas on the Wall to See What Sticks
Creative. Conversations. And. Brainstorming. At. Its. Best. Our creative team has fun and our clients benefit. Here shows our Creative Director and A . . .

Monday, October 04, 2010

We Love New Client Meetings
We are having our first creative meeting this morning with a new client - Major League Construction. These good folks are from the Atlanta area. Ha . . .

Friday, October 01, 2010

Social Good Day: You Leave a Comment, We Pay $1 to Stamp Out AIDS
Today we team with Reina Communications, Mashable, (RED), and other Hampton Roads organizations to change the world. JASE will donate $1 to the (RED . . .

Thursday, September 23, 2010

South Bend Loves Their Pubic Hairs
What do you do when the phone rings and a major client says, "We have a problem, Houston?" Someone in South Bend is probably proud of their pubic hai . . .

Wednesday, September 22, 2010

One World, One Message, One Brand. JASE Consumes It With You!
Click here to watch the video. jasedigitalmedia.com/one-world-one-message-one-brand

Friday, September 17, 2010

Just Arrived JASE Coffee Mugs & Notebooks
We received our new JASE Digital Media branded coffee mugs and notebooks yesterday afternoon. Order yours from the JASEstore today!

Tuesday, September 14, 2010

Tired of Being Bored? Want to Work With the Cool Kids? JASE is Hiring!
In the past few weeks we have brought onboard a new Copywriter, a new Art Director and a new Marketing Associate. Our team is growing along with our n . . .

Wednesday, September 08, 2010

Pointed Advertising By Anthony's Pizza & Pasta
The aggressiveness of this campaign is powerful. Love it!

Tuesday, September 07, 2010

Happy Labor Day Holiday from the JASE Team
Click here to watch the video. jasedigitalmedia.com/laborday

Friday, September 03, 2010

Naked Julianne Moore Billboard Too Much for Venice - You?
According to the Telegraph, "A giant billboard showing Julianne Moore, the American actress, naked posing with a Bulgari handbag and a pair of lion cu . . .

Thursday, September 02, 2010

JASE Creative Team enjoying Creative Conversations in a Creative Coffee Shop
Is that enough creative for you? :) By the way, the team met at a local coffee shop, The Coffee Shoppe, in Olde Towne Portsmouth to talk client collat . . .

Wednesday, September 01, 2010

5 Ways to Brand Your Business Online
This Week in Digital Media :: volume 14, issue 36 Click here to subscribe to our weekly email newsletter, This Week in Digital Media. 5 Ways to Brand . . .

Tuesday, August 31, 2010

Ad Campaign Brainstorming with the Dragas Team
Some tasks in our daily work lives are just flat out more enjoyable than others. And some clients are just flat out more fun than others. Creative br . . .

Monday, August 23, 2010

JASE Creative Team Hard at Work for Dragas
Coffee, grapes, crackers, and cheese! Four vital elements to keeping the creative juices flowing. This photo was taken during a skull session preppin . . .

Thursday, August 12, 2010

Visit with a Local Client, Nathan's Lynnhaven Pawn Shop
Yesterday our CEO had the pleasure of visiting the shop of a local client. Nathan Segal and Maurice Fuller were gracious enough to show him around the . . .

Wednesday, August 11, 2010

How To Build Your Business
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, August 06, 2010

5 Ways to Brand Your Business Online, For Starters
Your organization's brand shines in your community. Your business is well-established in the Yellow Pages. Now what? Are the people still there? Well . . .

Thursday, August 05, 2010

How To Keep Good Employees
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, July 30, 2010

5 Ways Blogging Will Support Your Marketing Campaign
Think of your company's blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, . . .

Wednesday, July 28, 2010

Tired of Being Bored? Want to Work With the Cool Kids? JASE is Hiring!
We are hiring a Director of Business Development and two Business Development Professionals. Are you tried being bored to death everyday at your curr . . .

Monday, July 26, 2010

New Webinar is Available :: Wide, Wide World of Video Blogging ... for Business
View & Download the FREE Webinar Video blogging, sometimes shortened to vlogging, is a form of blogging for which the medium is video, and is a f . . .

Friday, July 23, 2010

Buying Help at Discount Pricing
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, July 09, 2010

SMPSVA Panel Discussion: Businesses that are REALLY using Social Media!
This article was taken from our CEO’s personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital medi . . .

Tuesday, July 06, 2010

Are You a Decision-Maker or a Decision-Non-Maker?
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, July 02, 2010

Get Your Cool Digital Media Coffee Mug!
Who wouldn't want a cool digital media coffee mug? Slide on over to our JASEstore to get your own personal coffee mug, mousepad, or t-shirt.

Thursday, July 01, 2010

Are You Too Busy Doing "The Work"?
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, June 25, 2010

Get Your Google Voice Here
Google Voice is finally available for everyone, no invite necessary. Google announced this news on their Google Voice blog yesterday along with a flur . . .

Wednesday, June 23, 2010

Economic Downturn Catch You with Too Much Inventory?
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, June 18, 2010

JASE Group Becomes SWaM Certified
(Norfolk, VA - June 14, 2010): JASE Group, LLC, d/b/a JASE Digital Media, a Norfolk-based, progressive, interactive digital media agency, announced to . . .

Monday, June 14, 2010

Create an Advantage by Developing Alliances
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, June 11, 2010

Poised for the Future of Advertising - Digital Media!
According to Google President of Global Sales, Nikesh Arora, online advertising will increase by 50% in the next 5 years. People are shifting their sp . . .

Monday, June 07, 2010

JASE Team Participating in Clean The Bay Day
Several members of our JASE team will be participating in the Chesapeake Bay Foundation's Clean the Bay Day tomorrow in Norfolk (VA). We are very prou . . .

Friday, June 04, 2010

Are You Fanatical for Your Customer?
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, June 04, 2010

Listen to Your Employees
Guest blogger and trusted business associate, Bill Boyer, is the President of CEO Focus of Tidewater, a consulting/coaching organization for small . . .

Friday, May 28, 2010

Foursquare, Blogging, and What Moms Are Saying
This Week in Digital Media :: volume 14, issue 22 Click here to subscribe to our weekly email newsletter, This Week in Digital Media. Foursquare + Sm . . .

Tuesday, May 25, 2010

3 Quick Tips for Small Businesses & Inbound Marketing Strategies
You own a coffee shop or you are a Realtor. Time is very sensitive and extra time is very scarce. Do inventory or work on your website? Meet with a c . . .

Monday, May 24, 2010

Dealing with Challenging Employees
Guest blogger and trusted business associate, Bill Boyer, is the President of CEO Focus of Tidewater, a consulting/coaching organization for small c . . .

Friday, May 21, 2010

Trolls Are Easily Ignored Here
One of our favorite blogs to read and discuss as a team belongs to Seth Godin. He wrote an article a while back about Trolls - those that live to dest . . .

Wednesday, May 19, 2010

Moms Say Marketers Ignore Their Needs
"Moms Say Marketers Ignore Their Needs." What? Still? We were shocked to see this headline at BrandWeek.com. Why is this still going on? According t . . .

Wednesday, May 19, 2010

Foursquare + Small Business = No Brainer
If you are a small business owner and you are not listed on Foursquare, you are missing out on a great opportunity to network with your consumers. Soc . . .

Tuesday, May 18, 2010

Green Isn't Everything - Good intentions don't always drive purchasing picks
In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wall . . .

Tuesday, May 18, 2010

Performance Measurements & Managing by the Numbers
Guest blogger and trusted business associate, Bill Boyer, is the President of CEO Focus of Tidewater, a consulting/coaching organization for small com . . .

Friday, May 14, 2010

Making Social Media a True Leads Channel for Your Business
You've heard the local social media "guru" talking about setting up your Facebook page. And you've heard the neighbor's kid talk about kickin' it on T . . .

Thursday, May 13, 2010

Building Brand Awareness through Inbound Marketing
We love talking branding. We love talking brand building. We love talking reputation management. And we adore talking inbound marketing. Put them all . . .

Wednesday, May 12, 2010

Annoying Jack in the Box Dance
Let’s be honest. This song is annoying. This dance is annoying. But now you can't get it out of your head, can you? Ugh! Great advertising by Jack i . . .

Wednesday, May 12, 2010

Women Rule Social Networking on Mobile Devices
Keeping in tune with our statistics on social media this week, Nielsen reports that women tweet 10% more than men from their mobile devices such as iP . . .

Tuesday, May 11, 2010

Would You Opt Out of Mobile Ads?
According to a Harris Interactive poll, 42% of 18-to-34-year-olds and 33% of 35-to-44-year-olds are at least somewhat interested in receiving opt-in m . . .

Tuesday, May 11, 2010

When Doody Calls, Brain Power Builds Custom Software
This Week in Digital Media :: volume 14, issue 20 Click here to subscribe to our weekly email newsletter, This Week in Digital Media. Can you remembe . . .

Tuesday, May 11, 2010

Do Men Rule Social Networking? Has the Tide Changed?
While doing ad buying research last week, we uncovered a few statistics that surprised everyone on our team. According to Google Ad Planner, men outnu . . .

Monday, May 10, 2010

LinkedIn & Foursquare - Not Your Kids Social Communities Anymore
This Week in Digital Media :: volume 14, issue 19 5 Ways to Use LinkedIn to Market Your Business Okay, so you have a LinkedIn account. Now what? Let' . . .

Wednesday, May 05, 2010

Can you remember Doody Calls?
While driving through the city recently, a truck passed that was painted and wrapped with company logos and colors. That's not really an odd sighting. . . .

Tuesday, May 04, 2010

Don't be a shy advertiser. Take on the competition!
This photo was taken of a billboard on Granby Street in Norfolk, VA. Admiration is due for the boldness of the religious group that bought space on th . . .

Monday, May 03, 2010

Coke Shares a Little Happiness [video]
Look at this very neat video of a stunt that Coke put together on a college campus. Happiness is definitely viral! Hang on to the end. The best is at . . .

Thursday, April 22, 2010

Google Announces Local Business Center becomes Google Places
We talk quite a bit on this blog about branding your organization and modeling the public's perception of your talents and achievements. So it is not . . .

Wednesday, April 21, 2010

Who Is Looking Out for Your Reputation Online?
You've worked hard to build a solid reputation for your company. You do good work. Your clients respect and appreciate the success you've helped them . . .

Monday, April 19, 2010

Changing the Game in a Tough Economy
We are in discussions with a client on developing budget line items against a marketing plan. As with a lot of small businesses, a marketing budget ha . . .

Thursday, April 15, 2010

What is foursquare? Can it help my business?
Mike Volpe of Hubpspot fame recently sat down with Dennis Crowley, co-founder of foursquare. In this video Dennis talks about how business can leverag . . .

Wednesday, April 14, 2010

Blog? What? Me? Why?
The age old question - okay, maybe not age old, but Internet 2.0 age old - why should I blog is one we hear all the time. True that blogging is not fo . . .

Monday, April 12, 2010

What is the JASE Branding Strategy Development Process
The process of developing a brand strategy for an organization can be time consuming. It is essential that a process be followed, notably a process th . . .

Monday, April 05, 2010

Shouldn't Creative Support the Brand?
Our graphic design artists understand that your organization is unique. Our team's goal is to provide you with an efficient, creative design respect . . .

Wednesday, March 31, 2010

Why do I need a Brand Model?
A Strategic Brand Model Helps you identify and capture a dominant market position in your vertical. Increases your marketing reach and consumer pe . . .

Monday, March 29, 2010

Let's Talk Cool Web Design
As a full service interactive digital agency, we offer a wide range of award winning services, including web design and development, information ar . . .

Wednesday, March 24, 2010

SWOT Analysis - Evaluating Strengths, Weaknesses, Opportunities, and Threats
We've had so many questions lately from various institutions and organizations about performing a SWOT Analysis for their initiatives. This is great. . . .

Monday, March 22, 2010

The Strategy Behind the Brand
An effective brand strategy helps you anticipate consumer behavior, differentiate your brand from your competitors on a superior level, and attract lo . . .

Monday, March 15, 2010

Brand Management Help
What makes a brand so powerful? Is it the decor at your retail store? Is it the commerce selections of your musical CDs? Is it the yummy taste of your . . .

Monday, March 08, 2010

Agency's Pitch requires the Right Brain and Left Brain
Recently we attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked se . . .

Thursday, February 04, 2010

Management vs. Leadership
Management is doing things right; leadership is doing the right things. - Peter Drucker (1909 - 2005)

Tuesday, December 26, 2006

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