Category: Inbound Marketing (580)

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How To Boost Your Local SEO Traffic

Wednesday, June 19, 2013

3 SEO Tips For Higher Search Engine Ranking for Your Website

Tuesday, June 18, 2013

Do You Have Time for Social Media?

Monday, June 17, 2013

34% of Americans Now Own Tablets

Monday, June 17, 2013

Just like a politician, JASE is a favorite with the babies at a cookout. Where has JASE taken you?

Sunday, June 16, 2013

Saturday, June 15, 2013

We're Going Digital!

Friday, June 14, 2013

Guidelines for Building Smartphone Websites for Google

Thursday, June 13, 2013

JASE Group is Proud to Announce Two Successful Website Design Launches

Wednesday, June 12, 2013

Benefits of Working with a Local Web Design Company

Tuesday, June 11, 2013

Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.

Public Relations

Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.

Inbound Marketing

Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.

Technology

JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.

How To Boost Your Local SEO Traffic
We talk a lot about local search engine optimization and local search engine marketing. If you're serious about making money on the Internet, you . . .

Wednesday, June 19, 2013

3 SEO Tips For Higher Search Engine Ranking for Your Website
Solid SEO strategies are absolutely essential to being a success on the Internet. Through the search engine optimization techniques that we use daily . . .

Tuesday, June 18, 2013

Do You Have Time for Social Media?
That's like asking, do you have time for advertising? Or, do you have time for marketing? You may not think you do, but if your business is going to b . . .

Monday, June 17, 2013

Weekend JASE World Recap: Going Digital, Smartphone Websites for Google, Spence Crossing Websites Launches, Working with a Local Web Design Company, New School Advertising, Mother's Day in Colonial Williamsburg
What happened this week in your JASE World? Here's a quick recap. We're Going Digital! Are you letting the cool technologies drive your ideas? T . . .

Saturday, June 15, 2013

Guidelines for Building Smartphone Websites for Google
Portions of this series of articles on mobile website development may get a bit technical. If you start to glaze over while reading the rhetoric, just . . .

Thursday, June 13, 2013

JASE Group is Proud to Announce Two Successful Website Design Launches
As our engine keeps firing on all cylinders, JASE is proud to announce the launch of two new websites - a desktop & tablet website and a mobile sm . . .

Wednesday, June 12, 2013

Benefits of Working with a Local Web Design Company
The Internet has made communicating with people all around the world very easy. We have cool technologies like Skype and Google+ Hangout and the old-f . . .

Tuesday, June 11, 2013

Are You Advertising? And More Importantly, Where Are You Advertising?
Mr. Business Owner / Ms. Decision Maker, I feel for you - you have to wear many hats. At times you're the accountant; at times you're the stock boy; a . . .

Monday, June 10, 2013

'It's Not Complicated' Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team
The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. . . .

Thursday, June 06, 2013

Site Development & Highway Construction Contractor, E. V. Williams, announces JASE Group as their Digital Agency of Record
E. V. Williams Inc. Selects JASE Group LLC as Digital Agency of Record VIRGINIA BEACH VA, MAY 31, 2013: E. V. Williams, Inc. announced last week th . . .

Wednesday, June 05, 2013

William & Mary Website Redesign Makes the Grade for Design and Usefulness
One of Hampton Roads' treasured universities has recently redesigned its website. The College of William & Mary website redesign can be seen at wm . . .

Tuesday, June 04, 2013

Do You Need a Mobile Website?
Here are the facts*: Wireless subscriber connections (smartphones, tablets, etc): 326.4M Wireless-only households: 35.8% Mobile Internet adver . . .

Tuesday, June 04, 2013

What is Pay-per-click Advertising and Should You Care?
We get questions quite a bit about pay-per-click advertising. What is PPC? How is PPC advertising different from SEO? Do I need to pay for pay-per-cli . . .

Monday, June 03, 2013

Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney
The last few years have been hard for J.C. Penney. Within a two-year span the retailer fired and rehired its CEO Myron E. Ullman. He replaced Ron John . . .

Wednesday, May 29, 2013

Three's Company: Tumblr, Flickr and Yahoo! Have Big Plans For The Future
Yahoo! recently announced changes and additions that will help the company gain ground on their competitors, Google and Facebook. Yahoo! will be makin . . .

Tuesday, May 28, 2013

3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business
Many companies have different reasons for updating their websites. Last week's post mentioned the need for a facelift or redesign based on an outdated . . .

Thursday, May 23, 2013

No Summertime Blues with Google Penguin 2.0 & Quality SEO Strategies
Google's Matt Cutts recently previewed a few of Google's summer plans via his blog. The latest round of Google upgrades are designed to help small to . . .

Wednesday, May 22, 2013

Local Search News: Bing Business Portal is now Bing Places for Business
We received an official announcement yesterday from the bing team at Microsoft that Bing Business Portal is now Bing Places for Business. Have you . . .

Tuesday, May 21, 2013

What exactly is Inbound Marketing?
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online method . . .

Monday, May 20, 2013

Standing Alone Above The Crowd Can Cost You Less Than You Imagine - Web Design for as little as $699
JASE is running a dynamite special this Spring on our popular web design and web redesign packages. Look for the details here on our JASE Web Design S . . .

Thursday, May 16, 2013

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?
Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the . . .

Wednesday, May 15, 2013

SEO: The Term Everyone Knows But Few Really Understand - SEO Strategies for as little as $299
JASE is running a dynamite special this Spring on our popular search engine optimization packages. Look for the details here on our JASE SEO Spring Sp . . .

Tuesday, May 14, 2013

In Celebration of Mother's Day Makeovers, Your Website Deserves a Redesign
Last week the major news networks surprised moms across Hampton Roads with makeovers in celebration of Mother's Day. Everyone recognizes that a new lo . . .

Monday, May 13, 2013

JASE Web Design Spring Special: DATABASE-DRIVEN WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .

Friday, May 10, 2013

JASE Web Design Spring Special: ECOMMERCE WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .

Thursday, May 09, 2013

Creative Advertising in the Digital Age
“By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the- . . .

Wednesday, May 08, 2013

JASE Web Design Spring Special: CMS WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .

Wednesday, May 08, 2013

The Evolution of Print Magazines in the Digital Age
As we continue to look at the evolving world of media, let's continue our evaluation of the changes in the print industry. As previously mentioned, th . . .

Tuesday, May 07, 2013

JASE Web Design Spring Special: CUSTOM WEBSITE DESIGN
Smart & Strategic Investment in Your Business Custom Web Design That Gets You Found in the Search Engines Creative Web Design that Fully S . . .

Monday, May 06, 2013

The Truth About Quality Web Design - Why A Free Website Just Won't Cut It
In our online marketing world we see website designs run the gamut of good and bad. Some are cheesy - Some are very creative. One thing is for sure, b . . .

Monday, May 06, 2013

What's Next For Newspaper Reporters in This Digital Age
CareerCast.com ranked newspaper reporters as the Worst Job for 2013. The ranking was based on a few factors but the low pay, high stress and projected . . .

Wednesday, May 01, 2013

How To Use Technology to Distribute Your Content
New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but techn . . .

Tuesday, April 30, 2013

Facebook Unveils Cost Per Action Advertising - What's A Facebook Fan Worth To Your Business?
Until recently, Facebook has only had two paid options to advertise your business in their social community. "Cost per click" and "Cost per thousand i . . .

Monday, April 29, 2013

Glowing Client Testimonials Always Make Us Blush: Randy Wright & Associates
Thanks, Randy! W. Randy Wright, Randy Wright & Associates JASE Group is unique in that it offers a multi-media approach to your business needs . . .

Thursday, April 25, 2013

Advertising In A Tough Economy - Why Your Business Needs To Advertise To Create Sales
A tough economy can force hard decisions for business owners. When sales slow down and the budget becomes tighter and tighter, business owners are oft . . .

Monday, April 22, 2013

Create a Strategy for LinkedIn to Establish Business Perks
Some of the most recent business and social media studies are showing that companies that are active in social networks are growing faster than those . . .

Wednesday, April 17, 2013

You know that iPad you always wanted? JASE is giving away free iPads.
JASE is giving away tablets - bright, shiny, new, hot-off-the-assembly-line tablets. One is yours for the taking. What do you have to do? What's th . . .

Tuesday, April 16, 2013

Can Social Media Generate Leads For Your Business?
Small business owners often struggle with the decision of how much time to invest into social media. You know that having a presence in the different . . .

Monday, April 15, 2013

What? You mean, I'm not supposed to advertise to me?
Oh, the dreaded target market topic. Target market research is quite often the most difficult item in a marketing strategy conversation with a client. . . .

Friday, April 12, 2013

JASE Websites: Affordable, Creative, Efficient!
A fresh, powerful website design by JASE will connect you with your perfect customers via the search engines. The strategic design of a JASE website w . . .

Thursday, April 11, 2013

Weighing the Benefits of A Website Redesign
Today's tough economic climate creates challenges for business owners that in some cases result in tough decisions. When every dollar counts your busi . . .

Monday, April 08, 2013

Is Facebook the Wasteland Where Your Brand Goes to Die?
Being antisocial in a "social community" usually doesn't turn out well on any level. JASE Social Media Marketing image credit: marketoonist. . . .

Friday, April 05, 2013

Is Having A Logo Designed Important To Branding Your Business?
To logo or not to logo? That is the question for many small businesses today. The question is not so much whether to have a logo at all, because every . . .

Monday, April 01, 2013

Find Your Brand's Selling Point and Sell It
Every business has a product or service that is loved by their faithful consumers. For Starbucks it's a variety of specialty coffees, for Subway it's . . .

Wednesday, March 27, 2013

How Does My Business Attract New Customers?
It can be a frustrating situation. You have a good product/service. You believe in yourself, but you aren't doing the volume of business that you woul . . .

Monday, March 25, 2013

Don't let real-world statistics surprise you in the Board Room - Do your own research and analysis
For years now, we Americans have read on the Internet and watched on the news how India, China and Japan are leading the technology push across the gl . . .

Thursday, March 21, 2013

Google+ Makes Changes to Help Showcase Your Business
Changes with Google+ may be positive changes for your brand. The second largest global social network recently made some changes to their pages. Wh . . .

Wednesday, March 20, 2013

Glowing Client Testimonials are Our Best Friend: Hampton Mental Health Associates
Thanks, Karla! Karla Muro, Hampton Mental Health Associates JASE Group has provided excellent guidance and support during the development and . . .

Tuesday, March 19, 2013

Nars Cosmetics Uses Social Media Influencers on Pinterest for New Social Media Campaign
The make-up company Nars is planning to use Pinterest in a unique way to launch a new social media campaign. Nars has targeted three designers that ha . . .

Wednesday, March 13, 2013

Web Browsers Proposing To Block Cookies By Default - JASE Inbound Marketing Delivers Measurability With Or Without Cookies
Mozilla recently proposed to block cookies by default on their Firefox browser. This proposal brought many cheers from internet users looking for more . . .

Friday, March 08, 2013

TV Losing Leverage, Add Inbound Marketing to Your Business Plan
Years ago as online newspapers and magazines became popular the trend of new media took over, forcing major changes in the print media industry. Many . . .

Wednesday, March 06, 2013

Social Media Is About Engagement - Don't Let Your Business Get Caught In The Numbers Game
We have said for a long time that you cannot depend on social media as your sole source for marketing. However, the industry standard for business in . . .

Monday, March 04, 2013

Google's AdWords New Enhancements: Give Your Business a Marketing Upgrade
Google has recently updated their AdWords service which means good news for advertisers. The new enhanced AdWords campaigns will allow advertisers to . . .

Tuesday, February 26, 2013

Facebook Bug Causes Page Insights To Be Misreported - Admin Data Has Been Incorrect For Months
According to Facebook, in an attempt to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feeds post by P . . .

Monday, February 25, 2013

A Bird In The Hand Is Worth Two In The Bush - JASE Inbound Marketing Gives Your Advertising Measurability
The old saying, "A bird in the hand is worth two in the bush" can be applied in a variety of scenarios in our lives. JASE proposes to add one more sce . . .

Wednesday, February 20, 2013

Sports Performance Training & Life Consulting group, Massey Legacy Enterprises, announces JASE Group as their Digital Agency of Record
Massey Legacy Enterprises LLC Announces Partnership with JASE Group LLC NEWPORT NEWS VA, FEBRUARY 19, 2013: Massey Legacy Enterprises LLC today annou . . .

Tuesday, February 19, 2013

The True Winner of the Super Bowl Ad Race
Over the last few weeks the public has enjoyed commercial that premiered during the Super Bowl on Feb.4. For the past 25 years, USA Today has used an . . .

Tuesday, February 19, 2013

Social Media ROI: Does Your Business Generate A Positive Return On Your Social Media Investment?
One question that gets asked of JASE all the time is, "Will my small business benefit from social media?" The answer we give people is not as straight . . .

Wednesday, February 13, 2013

RIM Name Change to Blackberry for Better Branding
What’s the best way to make a comeback? According to BlackBerry, change your name. In hopes of regaining the original #TeamBlackBerry, fanatics of . . .

Tuesday, February 12, 2013

JASE adds Greg Kern to its growing team to help deepen the company's market reach throughout the Peninsula, Williamsburg and Richmond
JASE Group Hires New Business Development Associate, Greg Kern NORFOLK VA, February 6, 2013: JASE Group LLC (jasegroup.com) has hired Greg Kern as a . . .

Thursday, February 07, 2013

Avoid Social Media Mishaps with a Plan
In today's constantly changing world, social media can offer many great advantages to companies interested in communicating with their stakeholders. I . . .

Tuesday, February 05, 2013

Measurability Is The Key To Marketing Success
Pin the tail on the donkey is a classic childhood birthday party game. Blindfold the participant, spin them around and have them attempt to "pin the t . . .

Monday, February 04, 2013

Lip Synching at the Inauguration and the Public Relations Fail
By now you have heard the news about singer Beyoncé being accused of lip-synching "The Star Spangled Banner" at President Barack Obama's second Inaugu . . .

Tuesday, January 29, 2013

Attract the Next Generation of Consumers Through Social Media
How important is it for your business to attract the next generation of consumers? If you plan on being relevant and succeeding in your business for a . . .

Wednesday, January 23, 2013

Is Your Marketing And Advertising Strategy Fast Food Or Five Star? Can Inexpensive Help Your Small Business?
Advertising, marketing, and public relations are three words understood by every business. Yet, for many businesses these are the three facets that ar . . .

Monday, January 21, 2013

How Can You Tell If Your Marketing Initiatives And Advertising Campaigns Work? JASE Can Tell You
You invest in marketing initiatives, you launch advertising campaigns, but can you really tell if they are effective? How can you measure the impact o . . .

Wednesday, January 16, 2013

Will Instagram be Selling Your Photos?
There has been a lot of conversation over the last few weeks about Instagram’s updated terms of service. When the initial notice about the terms of se . . .

Tuesday, January 15, 2013

From Heads of State to Heads of Companies, Twitter to Dominate Communication in 2013
Twitter is expected to become a de facto communication source for nearly all the world’s leaders in 2013, according to Omar Hijazi, managing partner t . . .

Monday, January 14, 2013

Small Businesses Need a Social Media Plan
Is your business among the 24 percent of small businesses currently using social media? According to a study featured in Small Business Trends, many s . . .

Tuesday, January 08, 2013

How Much is a Facebook Direct Message Worth to You?
Facebook recently announced a new test message service that allows Facebook members to pay $1 to send messages to non-friend members. Currently, if y . . .

Monday, January 07, 2013

JASE Group's PR New Year's Resolution Tips
A new year is a fresh opportunity to refocus personal, professional and company goals. As you strategize for the coming year, think about these five P . . .

Monday, December 31, 2012

2012 In Review: Google's Zeitgeist 2012
With this year drawing to a close, it's hard to forget the most memorable moments and events that defined 2012. From the Olympic Games in London, the . . .

Thursday, December 27, 2012

PriceGrabber Finds that Black Friday is now Black Week
Black Friday is now known as Black Week, according to leading online shopper site PriceGrabber. This year Thanksgiving sales started before Friday and . . .

Wednesday, December 19, 2012

If the Pope Can Tweet, Your CEO Can Tweet
Twitter users love to follow major influencers, which is why most influential businessmen and political leaders are on Facebook. Even the Leader of th . . .

Tuesday, December 18, 2012

Americans Spend How Much Time on Social Media?
With social media becoming so integrated into everyday life, it's hard to remember life before sites like Facebook and Twitter. What did we do before . . .

Monday, December 17, 2012

Toys "R" Us Uses Kids as Newscasters for Holiday Season Campaign
As parents compete to deliver the "it" toy of the holiday season, Toys R Us has launched a multimedia campaign to define itself as the go-to toy exper . . .

Wednesday, December 05, 2012

How to Handle a PR Crisis Gracefully
No matter the industry, food service to fashion, a public relations crisis can happen to any business. Companies from Tylenol to Toyota have been hit . . .

Monday, December 03, 2012

PR Professionals Filter Through the Clutter with Newsle
Media relations management is an important aspect of a public relations professional's arsenal of skills. Just as important as a perfectly crafted med . . .

Wednesday, November 28, 2012

Ad-Supported Landline Phones Launched at Denver International Airport
What's your worst nightmare in an airport (well besides a cancelled flight)? For me, its a cell phone with less than three percent battery life and no . . .

Monday, November 26, 2012

Online Media Campaigns Offer Measureable Results
Extra, extra read all about it: the print media industry is on its last legs. Over the last decade, print media has seen a steady decline in readershi . . .

Wednesday, November 21, 2012

5 Small Business Blogging Tips
Small businesses more and more are understanding the value of spending time online shaping their digital footprint through social media marketing. In . . .

Tuesday, November 20, 2012

JASE Group's Tips To Writing A Successful Blog Post
Writing a blog article can be fairly straightforward. Blogs allow you a forum to express your opinion or distribute information, but what happened whe . . .

Monday, November 19, 2012

Lights, Camera, Call-to-Action
JASE Group says every website should have one. Once you have it, you are on your way to measuring its success. An effective website will achieve obje . . .

Tuesday, November 13, 2012

Study: For Teens Social Media Site Facebook Still No. 1
Lately, Facebook has been in the limelight for less than stellar reasons - tanking stock prices, inflated value accusations and theories that Facebook . . .

Wednesday, November 07, 2012

The Benefits of LinkedIn B2B Marketing for Your Business
For B2B marketers building strong contacts and professional relationships are key to successfully executing marketing campaigns. In the age of social . . .

Monday, October 29, 2012

Coca-Cola Introduces Vending Machines for A Cause
Building on an almost century long relationship with the American Red Cross, Coca-Cola recently added a twist to its interactive vending machines - ph . . .

Wednesday, October 24, 2012

Infographics for Content Marketing
Infographics are a popular tool for content marketing. A nice balance of information and graphics, if executed properly, infographics can generate ton . . .

Monday, October 22, 2012

Another Day, Another Update: Twitter Partnering with Nielson to offer Brand Surveys
Twitter is on a roll. First a new look, then updated iPhone, iPad and Android apps. Now they have announced a partnership with ratings service Nielson . . .

Wednesday, October 17, 2012

Twitter Launches Header Feature, Redesigns iPad App
In a recent interview on the Today Show, Twitter CEO Dick Costolo revealed the latest Twitter update. Among the changes are a completely redesigned iP . . .

Monday, October 15, 2012

What is the Most Effective Way to Say Thanks in Business Speak?
What is the best way to say thank you to your customers? There are several options and some include handwritten notes, a quick email, or an incent . . .

Thursday, October 11, 2012

Garner the Attention of the Gossip Girls - Reach the Audience Informers in Your Industry
On the social media scene social media influencers create the buzz, but who actually keeps the conversation going? It’s not just by chance that videos . . .

Wednesday, October 10, 2012

How to Market to Tablet Users with Their Preferences & Shopping Habits
Though nonexistent two years ago, tablet use has exploded. More and more individuals are purchasing tablets and using them in conjunction with their s . . .

Tuesday, October 09, 2012

Email Marketing Tips: Content, Timing and a Well-Crafted Subject Line
With so many bells and whistles rolling out in social media these days, an email newsletter is not always a highly utilized integrated marketing tool . . .

Monday, October 08, 2012

Google Smartphone Mobile Site Study: Link Between Mobile-Friendly Sites and Sales Leads
What is a quick way for a retail company to lose a potential customer? Answer: To have a website that is not mobile-friendly. If your target audience . . .

Thursday, October 04, 2012

Breaking the Inner Circle - The Impact of Your Consumers' Peers
As consumers grow distrustful of social media advertisements, businesses must become more shrewd in their online marketing strategies. This means tapp . . .

Wednesday, October 03, 2012

What Happens After the Trade Show
The trade show has come to an end and there are no more sponsored events to attend. All of the networking has paid off because everyone is heading ho . . .

Friday, September 21, 2012

Create An Impactful Daily Deal Campaign
Mobile marketing via daily deal discount sites such as LivingSocial and Groupon have become a popular marketing option for many small businesses. Thes . . .

Wednesday, September 19, 2012

Do You Know Who Your Customers Are? Knowing Your Customer Can Help Increase Sales
All businesses want to improve product development but what is the best way to do that? Researching who your customers are and getting their input on . . .

Tuesday, September 18, 2012

The Muscle Behind Referral Incentives
Word of mouth can be an outstanding form of marketing. People are going to talk about their experiences no matter what so why not offer incentives fo . . .

Monday, September 10, 2012

What Piques Your Pinterest?
We’ve all heard the rumors. Pinterest is the next big thing. Everybody is using it, it’s gaining users by leaps and bounds, if you aren’t marketing on . . .

Friday, September 07, 2012

Beauty and the Tweet
It’s an enchanted love affair, you and your favorite lip color. After hours and hours of searching for the perfect shade, you have committed and nothi . . .

Tuesday, September 04, 2012

Budgeting At the Trade Show
There are many costs associated with trade shows. It is very important to budget and be realistic in projecting those costs related to exhibiting. Cal . . .

Monday, September 03, 2012

Rihanna to Oprah - 'I love my Navy'
In a recent interview, Oprah interviewed pop sensation and Barbadian beauty Rihanna on the OWN Network’s "Oprah’s Next Chapter." After years of living . . .

Friday, August 31, 2012

Creating Product Videos Can Help Increase Sales Conversions
Not only do adding product videos to online retailers’ websites give a clearer idea to customers on what they are potentially buying, it plays a key r . . .

Wednesday, August 29, 2012

Yes! We are Hiring - Come Join the JASE Team
Business Development Associate - 6 positions available - JASE Group is seeking a Business Development Associate who will support the company’s JASE EP . . .

Tuesday, August 28, 2012

The Power of a Review - Musings of a Marketing Professional
I love to travel. I become obsessed with the thought of seeing new places, staying at different hotels and trying new food. I scour the web for weeks, . . .

Tuesday, August 28, 2012

Social Media & Trade Shows
Social media has become the quickest and easiest way to market to consumers. The benefits of incorporating social media into a business marketing pla . . .

Monday, August 27, 2012

JASE EPR Frequently Asked Question: Do I Need A JASE Healthcare Website To Use JASE EPR?
One of the questions that is asked the most of our JASE Electronic Patient Records System is, "What if I already have a website? Do I need a JASE Heal . . .

Friday, August 24, 2012

JASE Group Hires New Content Marketing Associate, Koy Grant
Hampton Roads-based JASE Group LLC adds Koy Grant to its growing inbound marketing team as a Content Marketing Associate. NORFOLK VA, AUGUST 22, 2012 . . .

Wednesday, August 22, 2012

How to be Successful at Trade Shows
Though trade show floors have experienced regrowth in the past 12 months, many companies still wonder what are the best techniques to bring traffic to . . .

Wednesday, August 22, 2012

Is Your Business Taking Advantage of Click-to-Call
The new web based communication tool has quickly established itself in the mobile device sector. Google has taken the lead in converting web-based tra . . .

Monday, August 20, 2012

Infomercial Presence on the Web
As a cultural phenomenon that exploded in the early 90s, Infomercials became an entertainment staple for those unable to sleep between two and six a.m . . .

Tuesday, August 14, 2012

JASE Group Hires New Content Marketing Associate, Kate Cerone
Hampton Roads-based JASE Group LLC adds Kate Cerone to its growing inbound marketing team as a Content Marketing Associate. NORFOLK VA, AUGUST 10, 20 . . .

Friday, August 10, 2012

The Power of Timing and Frequency in Email Marketing
What is the best time of day or week to send an e-mail blast to thousands of potential customers? When you pay for targeted lists, you certainly want . . .

Wednesday, August 08, 2012

Hampton Mental Health Associates Announces Partnership with JASE Group LLC
Mental Health Therapeutic Services agency, Hampton Mental Health Associates, announces partnership with JASE Group to develop a new patient communicat . . .

Tuesday, August 07, 2012

Google Testing Icons To Identify Smartphone Optimized Websites In Search Results
In an attempt to make search easier on smartphones, Google is testing the placement of icons next to search results. This icon, in the shape of a smar . . .

Monday, August 06, 2012

Landing Pages And Their Role In Sales Conversion
Landing pages are a "buzzword" term that many business owners have heard but maybe are not fully aware of their capability. Landing pages are an integ . . .

Friday, July 27, 2012

New Technology Observes Ad Placement, Make Your Marketing Efforts Count
A new tool is allowing marketers to analyze how the public views banner ads. The technology is called the Real CPM and the goal of the software is to . . .

Wednesday, July 25, 2012

Twitter Pre-Loaded on Smart Phones
The growing social media network Twitter has recently partnered with MediTek to embed Twitter into smart feature phones. The new partnership will allo . . .

Monday, July 23, 2012

Social Media Tips From PR Pros
There is often a misconception that because social media is casual there is no need for planning or strategy. This couldn't be further from the truth. . . .

Thursday, July 19, 2012

Introducing Socialcam and the Brands Using The App
Socialcam is one of the newest social media applications to intrigue web, iOS and Android users. The app allows users to load, share and view videos a . . .

Tuesday, July 17, 2012

Increase Engagement on your Facebook Page
As Facebook continues to change one thing will always remain the same, if you want your audience to pay attention to your business' brand page you hav . . .

Monday, July 16, 2012

Finding Success on Google+
Google+, the social media network powered by Google, celebrated its one year anniversary on June 28. Since its launch many have tried to find a place . . .

Thursday, July 12, 2012

Hootsuite Adds to Its Growing Dashboard
Hootsuite, a social media dashboard that allows you to manage and measure your social media networks, has made additions to the social media websites . . .

Wednesday, July 11, 2012

Will Next Generation Of Web Browsers Incorporate A "Do Not Track" Feature?
It is being reported that when the next version of Microsoft's Internet Explorer, IE10, is released it will have a do not track feature built in and a . . .

Friday, June 29, 2012

Tweeting CEOs, Tips To Properly Handle Your Twitter Account
All social media networks are not for every organization however, Twitter does a great job supporting CEO's and others in leadership roles as they hel . . .

Thursday, June 28, 2012

Social Media Is Free And Should Be Part Of Your Business' Marketing Strategy
Last week Twitter went completely down across all networks and platforms for almost half a day. No web browser. No smartphone. No tablet. No Twitter. . . .

Wednesday, June 27, 2012

Create a Social Media Marketing Strategy That Includes Gamification
Your brand's social media marketing plan will include many facets of online marketing that are tailor made for your business. One of those might be ga . . .

Wednesday, June 27, 2012

Facebook Gives You A Chance to Redo The Perfect Comment
One of the greatest things about social media is that it's fast. As you are engaged in two-way communication with your shareholders social media netwo . . .

Tuesday, June 26, 2012

Growing Agency Looking to Add New Team Members
Content Marketing Associate (Inbound Marketing & Public Relations Teams) JASE Group is seeking a Content Marketing Associate who will support the . . .

Monday, June 25, 2012

Targeting Potential Customers In The Sales Funnel Increases Sales Conversions
Do you know where your potential customers are in the sales process? Do you know what content to give potential customers to move them along in the sa . . .

Monday, June 25, 2012

Doctor's Live Stream Brings Attention to His Brand, Get More For Your Brand
On June 21, 2012, Dr. Robert Rivera hosted a live broadcast of a surgical procedure on Ustream, a website that provides various channels of live video . . .

Monday, June 25, 2012

Facebook Likes & Comments Impacted For Top Brands After Timeline Change
Our friends down in Raleigh, North Carolina, Ignite Social Media, have been tracking the top 50 brands on Facebook for the last two years. They have b . . .

Friday, June 22, 2012

Push the PR Easy Button for Your Business
One of my favorite commercials is the Staples “easy button commercial,” which features small business owners wearing many hats in their business. The . . .

Thursday, June 21, 2012

Pay-per-click Complements Your New Content Marketing Strategy
If your business is contemplating or has just started a content marketing strategy, there is a tip to help bring along your new content marketing stra . . .

Wednesday, June 20, 2012

Who Are Your Brand Advocates?
We all need a team of supporters behind us, whether in business or your personal life, having supporters makes it easier to reach your goals. Determin . . .

Wednesday, June 20, 2012

Where to find Millennials on Your Social Media Networks
It remains true that every brand will have to determine what social media networks can best fit the needs of the brand and its consumers. While it may . . .

Tuesday, June 19, 2012

JASE Inbound Marketing Is The Difference Between Guessing And Knowing
What makes a JASE inbound marketing plan so different from our competitors? A) We blend the best of traditional advertising and online advertising . . .

Monday, June 18, 2012

Grow Your Social Media Community and Grow Your Business.
To get the best from your social media accounts you have to put forth the correct amount of effort and the right strategy. JASE social media marketing . . .

Monday, June 18, 2012

LinkedIn Gets Hacked!
LinkedIn, the professional social media network that links business professionals with each other was recently hacked. The security breach leaked 6.46 . . .

Thursday, June 14, 2012

Pushing for the Best PR Results
The goal of every public relations campaign is different, based on the client and based on the PR agency providing the work. One thing about PR that r . . .

Wednesday, June 13, 2012

Do You Know The Limit Of Your Content Creation? If Your Content Is Too Long, Readers May Pass
Search engines tell us we need to create quality organic content. They tell us that content will make our website relevant in search results. So we wo . . .

Tuesday, June 12, 2012

Social Media for Communicators in Every Industry
On June 6, the University of Richmond hosted a Social Media conference for professionals in higher education and non-profits. As round table discussio . . .

Tuesday, June 12, 2012

Facebook Considers Lowering Age Limit, Are You Marketing to Children?
We have witnessed Facebook make many changes to its website in an effort to impress stockholders and bring their falling stock price up. The latest ne . . .

Monday, June 11, 2012

foursquare's Facelift Coming Soon
foursquare is hinting at a new design. An announcement of a redesign from the foursquare Twitter account, @foursquare has excited many foursquare use . . .

Thursday, June 07, 2012

Google Knowledge Graph And Its Impact On Search Engine Results
Last week we talked how Google had removed "Google+ People and Places" in favor of content from their "Knowledge Graph" in an attempt to give the user . . .

Wednesday, June 06, 2012

Social Media Shutdowns and Your Marketing Plan
Have social media websites ever let you down? From time to time when the system is overloaded Twitter will let you know with the Twitter Whale. The Tw . . .

Wednesday, June 06, 2012

How is Your Brand's Pinterest Board Being Viewed by Consumers?
Pinterest is one of the newest additions to the social media website lineup being used by brands to market products and services to consumers. While P . . .

Tuesday, June 05, 2012

Social Media Advertising And Why Your Success Depends On Your Industry
There has been a lot of chatter recently in the digital world about the changes that Facebook has made to its advertising features. The changes to Fac . . .

Monday, June 04, 2012

Changes to bitly and the Creation of Your JASE Inbound Marketing Strategy
With only 140 characters available to you on Twitter, it can be difficult to get the entire message out to your followers AND a link to the website of . . .

Monday, June 04, 2012

Google Replacing Google+ People & Pages With Google Knowledge Graph
In the first quarter of 2012 we covered the changes to Google's search engine when they launched "Search plus your world". In the launch Google starte . . .

Friday, June 01, 2012

Randy Wright & Associates Selects JASE Group LLC as Public Relations Agency of Record
JASE Group LLC (jasegroup.com) will serve as the Public Relations & Inbound Marketing agency of record for Randy Wright & Associates (randywri . . .

Thursday, May 31, 2012

Listen and Monitor Chatter About Your Brand
Chatter about your brand on social media networks and throughout traditional mediums can be great for your business, well at least while the conversat . . .

Thursday, May 31, 2012

American Idol Breaks Social Media Records, Takes Advantage of Social Media Times
The Season 11 Finale of American Idol broke major social media records this year. Viewers of the show posted 1.2 million comments about the show on mu . . .

Wednesday, May 30, 2012

Facebook's New Analytics and Facebook Camera Help Your Customer Engagement
In addition to all the Facebook stock drama that has infiltrated the news, one of the most loved social media networks recently added new features to . . .

Tuesday, May 29, 2012

NY Senate Bill and Freedom of Online Communication
A new bill (S6779), introduced by New York Senator Thomas F. O'Mara, is trying to take away the anonymity of posting content online. The bill would re . . .

Tuesday, May 29, 2012

Google's Change To Its Page Layout Algorithm - How Much Of Your Content Is Above The Fold?
At the end of January, Google announced they were implementing a change to their algorithm that looks at layout of a webpage and the amount of content . . .

Friday, May 25, 2012

Buying Twitter Followers Lacks Authenticity and Purpose
Buying Twitter followers is a lot like buying your friends in reality; it lacks authenticity and the purpose of having followers is lost on the art of . . .

Thursday, May 24, 2012

Do You Know When Is The Best Time To Post To Facebook And Twitter?
If your business is creating quality organic content and sharing it to your social communities, do you know when is the best time to post that content . . .

Wednesday, May 23, 2012

Emotional Branding: Connecting with Consumers and Creating a Culture of Loyalty
The Virginia Peninsula Chapter of the Public Relations Society of America (PRSA) recently hosted Alan Hilburg on May 17. Hilburg is an emotional brand . . .

Wednesday, May 23, 2012

Google Penguin And Search Engine Over Optimization - What Your Business Needs To Know About The Latest Google Algorithm
We were made aware of the "Over-optimization" penalty when Google's Matt Cutts spoke at SXSW back in March. At the time we were not sure if this new u . . .

Tuesday, May 22, 2012

Congratulations 2012 Marketing Graduates. Now What? Taking Marketing Beyond the Degree
Graduates across the country are completing their studies and celebrating at commencements at private, public and ivy league institutions. In Hampton . . .

Tuesday, May 22, 2012

Google Search Algorithm Changes - Do You Know The Impact On Search Queries?
There have been major changes to Google's search algorithm over the last 18 months. The impact of these changes has been at the forefront of business . . .

Monday, May 21, 2012

Keep a Successful Small Business Beyond the First Year with JASE Inbound Marketing
All small business owners know that the hardest time for your startup is usually within the first year of opening your business. Entrepreneur.com repo . . .

Monday, May 21, 2012

Subtle Change To Google Algorithm Regarding Webpage Layout - Has Your Website Been Impacted?
At the end of January, Google very casually talked about a change that they were making to their search algorithm. It was swallowed up and swept under . . .

Friday, May 18, 2012

Google Panda vs. Google Penguin - What Is The Difference?
Two weeks after the launch of Google Penguin websites have been affected. Unfortunately most people still do not understand what Google Penguin means. . . .

Friday, May 18, 2012

Google Penguin Hits Mainstream Media With Wall Street Journal Article
The Wall Street Journal ran a recent article on the impact of Google's Penguin update to small business owners. In the article it referenced several s . . .

Friday, May 18, 2012

Millennials Disclose Secrets to Online Marketing
It's clear that the generation referred to as Millennials are constantly plugged into social media. For brands that target Millennials the hope is tha . . .

Thursday, May 17, 2012

Content Marketing As Part Of A JASE Inbound Marketing Plan Creates Sales Opportunities For Your Business
I read an interesting article the other day from Seth Godin where he made a great point. Seth said the difficulty businesses face today is not solving . . .

Wednesday, May 16, 2012

Looking for a Healthcare Website for Your Medical Practice?
A successful medical practice begins with a professional brand. Your JASE Healthcare Website is the perfect place to communicate with your patients an . . .

Wednesday, May 16, 2012

Mistakes to Avoid While Implementing a Twitter Social Media Strategy
Twitter allows consumers to engage with your brand in two-way conversations. The engagement builds upon the relationship, while shaping your brand. Tw . . .

Wednesday, May 16, 2012

Is Your Inbound Marketing Agency Staying On Top Of Industry News - 5 Warning Signs To Tell
I read an article last week from a digital marketing firm on the issue of "Social Signal" and its coming impact to search engine results. The article . . .

Tuesday, May 15, 2012

Location Based Marketing Through Social Media
A recent study conducted by the Pew Internet & American Life Project found that around 74% of smartphone users use location-based services. The st . . .

Tuesday, May 15, 2012

Politics Dive into Digital Media and Social Media Campaigns
Presumed Republican Presidential nominee Mitt Romney and his digital media team are preparing for the next step in the 2012 Presidential Election by i . . .

Monday, May 14, 2012

Customer Engagement Online, Tricks of the Trade
One of the best aspects of social media marketing is the ability to have a conversation with your consumers. Efforts to create a successful social med . . .

Thursday, May 10, 2012

Chasing Mommy Bloggers, Use an Inbound Marketing Strategy And Make Your Brand Mom Approved
Mothers have always been a great source of information for their children, partners, friends and inner-circle of mothers. Today with the help of blogs . . .

Wednesday, May 09, 2012

Do You Know Your Target Demographic? Does Your Business Do Its Research? Understand The Importance Of Your Target Audience
Advertising since its inception has always had some aspect of blindness to it. Businesses are forced to create advertising campaigns in hopes of catch . . .

Tuesday, May 08, 2012

Hampton School Board Enforces Social Media Policy, Precautions on Social Media Needed
On May 2, the Hampton School Board of Hampton, Virginia unanimously approved a new policy for teachers on Facebook. The rule is clear: teachers may no . . .

Tuesday, May 08, 2012

Focus On Brand Management and Give Your Consumer What They Need
Much like everything in the world, when it comes to business, things are changing. Social media and innovation in technology have made it necessary fo . . .

Monday, May 07, 2012

Traditional vs. Digital Marketing, Partners in Marketing
Inbound marketing by JASE Group allows your company to mix traditional marketing practices with digital marketing campaigns. In today's digital age, a . . .

Thursday, May 03, 2012

Facebook Ad Revenue Sees $70 Million Decrease From Q4 '11 To Q1 '12
On the heels of my article last week about Facebook advertising, we learned that Facebook has experienced a decrease in advertising revenue. On their . . .

Wednesday, May 02, 2012

Upgrade Your Twitter Mobile App, New Features Available
Have you downloaded the latest version of your official Twitter mobile app? If you have, you may have noticed the changes to your app, especially the . . .

Wednesday, May 02, 2012

Content! O Content! Wherefore Art Thou Content? Tips To An Effective Content Marketing Strategy
"Content Marketing" is a big scary term in the world of inbound marketing. Businesses that are just starting out in inbound marketing or businesses th . . .

Tuesday, May 01, 2012

Walmart Knows Its Customers, Be the Brand That Meets Consumer Needs
Walmart is always in the news and while it may not always be for the best reasons, there is no doubt that Walmart understands their consumers. Walmart . . .

Tuesday, May 01, 2012

JASE Group Opens Healthcare Division
JASE Group LLC (jasegroup.com) has opened a Healthcare Division which provides electronic patient records software and marketing services to the medic . . .

Monday, April 30, 2012

Big Business Struggles With Communication, Learn to Communicate Online
Even big companies struggle with communicating appropriately online. Whether through social media or on corporate websites, big companies don't always . . .

Monday, April 30, 2012

JASE Healthcare Websites Launches with JASE EPR
VISIT OUR JASE EPR WEBSITE TODAY A successful medical practice begins with a professional brand. Your JASE Healthcare Website is the perfect pla . . .

Friday, April 27, 2012

Use Your Social Media Networks for Crisis Communication
When a crisis occurs many companies like to forget the fact that they use social media every day. One of the biggest mistakes any company can make dur . . .

Thursday, April 26, 2012

Just Because Facebook Has A New Ad Targeting Tool Doesn't Mean Your Business Needs To Advertise On Facebook
It is easy to buy into hype. Peer pressure, as juvenile as it sounds, is a controlling force in the world of business. If you see a group of business . . .

Wednesday, April 25, 2012

Generation Y Shoppers Rely on Facebook and Mobile Websites
Generation Y, often referred to as Millennials are a hard sought after group by marketers. According to a recent article on Ragan.com, there are curre . . .

Wednesday, April 25, 2012

How Ikea's Uppleva Is Like A JASE Inbound Marketing Plan
Shameless plug I know, but hear me out! This summer Ikea is releasing its Uppleva all-in-one home entertainment system. The newest Ikea product is . . .

Monday, April 23, 2012

To Tumblr or Not to Tumblr; That is the Question For Your Brand.
When new social media opportunities arise it's important for your brand to access the need to be a part of the network. Currently, Tumblr has risen as . . .

Monday, April 23, 2012

LinkedIn Adds Targeted Updates
Every social media network has its niche audience and LinkedIn has captured the business community. The network is a great place to find employment, c . . .

Thursday, April 19, 2012

Lessons Learned in Content Marketing
Content marketing is a significant part of the inbound marketing plans created by JASE Group. Through content marketing your target market receives yo . . .

Wednesday, April 18, 2012

Nielsen Survey Says Trust In Online Ads Increasing - How Is Your Business Adapting Its Advertising?
Nielsen recently released the results of a global survey in which they polled 28,000 online consumers in 56 countries. The survey was based on consume . . .

Tuesday, April 17, 2012

iPad Production Video Goes Viral: Showcase Your Company's Hidden Features
A great way to expand your brand and capture consumers that believe in your brand is to expose them to various aspects of the business. The same way s . . .

Tuesday, April 17, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Windows Metro, Windows Phone, Windows 8 & Xbox 360
HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk r . . .

Monday, April 16, 2012

Say Goodbye To Yesterday's SEO - Say Hello To Inbound Marketing
We have been saying for some time now. "Inbound marketing is today's SEO", and with every day that passes it becomes more evident. How is inbound mar . . .

Monday, April 16, 2012

The Right Inbound Marketing Plan Includes a Solid Mobile Strategy
Want to know how to save money and cut costs in your marketing budget? Want to experience getting found by more prospects and converting more leads . . .

Friday, April 13, 2012

About.me For Mobile Devices; Are You Using the Social Media App?
About.me is a social profile network that creates an online business card for its users. The website links with all your other social media networks, . . .

Wednesday, April 11, 2012

Tablet News App Zite Introduces Publisher's Program To Help Promote Publisher Content
Tablet app Zite has announced a new wrinkle to its popular mobile app. Zite released a new Publisher's Program that creates publisher specific section . . .

Tuesday, April 10, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - RIM Refocuses on Core Strengths
HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk r . . .

Monday, April 09, 2012

Twitter Discussing 3 Potential Changes That Could Impact Your Brand
David Clarke, CEO and co-founder of BGT Partners, wrote an article for Mashable recently detailing three potential changes to Twitter and what they co . . .

Monday, April 09, 2012

Facebook Timeline Features Help Humanize Your Brand
How is your business enjoying the new Facebook timeline? Have you been able to engage with more users? Have you used some of the new features? One . . .

Monday, April 09, 2012

Facebook Begins Test With Advertisers To Maximize Results - Does Your Business Use Facebook PPC?
If you advertise on Facebook and are looking for a higher ROI on your self-serve ads, Facebook has begun testing some new tools to help optimize your . . .

Thursday, April 05, 2012

Foursquare Adds Bios to the Mix; Is Foursquare Part of Your Social Media Strategy
On March 29, Foursquare announced that it would add bios to their profile page. A cool addition for the social media site, which has notoriously kept . . .

Thursday, April 05, 2012

Kim Kardashian’s Shoe Dazzle Changing Its Business Model; Could the Brand be Affected?
Shoe Dazzle, a two-year old start-up company started by Kim Kardashian and others, provides women with shoes and other accessories for $39.95 a month . . .

Wednesday, April 04, 2012

Handing over Facebook Passwords at Work; Are Employers Protecting Their Brand
Recently, employees have brought attention to the issue of employers requesting Facebook passwords as a condition of being hired. While many have m . . .

Tuesday, April 03, 2012

Maxim Magazine Lays Off Half Of Its Staff - Print Media Suffering Due To Shift Online - What Is Your Business' Online Presence?
It is being reported that Maxim Magazine has laid off half of its staff due to struggling magazine sales over the last couple of years. Maxim magazine . . .

Monday, April 02, 2012

Social Media More than Just Engagement; Increase Sales Lead Generation as a Result of a Social Media Marketing Strategy
JASE knows that social media plays a significant and cool role in your overall inbound marketing plan. While social media allows you to engage with yo . . .

Monday, April 02, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Facebook Analytics Reporting in Real Time
HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk r . . .

Sunday, April 01, 2012

BCG Says Internet Will Be $4.2 Trillion Opportunity By 2016 - What Other Reason Do You Need To Have An Inbound Marketing Strategy?
The Boston Consulting Group published a report in January that said by 2016 the Internet's economy will be a $4.2 trillion opportunity fueled by 3 bil . . .

Thursday, March 29, 2012

Amazon, Coca-Cola, Target: What Small Business Can Learn From The Big Brands
Establishing your brand is the first step to successfully marketing your business to consumers. As they say, imitation is the best form of flattery, a . . .

Thursday, March 29, 2012

Is Your Organic Content SEO'd To The Max? Be Wary, Google's Pending Panda Algorithm Update Could Penalize You
Show of hands. Whose heard/read me talk about Google's Panda Algorithm and what it means for organic content? Who has heard/read me talk about SEO and . . .

Wednesday, March 28, 2012

How a Social Media Marketing Plan Can Help with Brand Management
Social media, blogs, and websites offer a lot of information about your business. Through these outlets you can establish relationships with your cons . . .

Wednesday, March 28, 2012

Firefox Announces Plan To Block All Keyword Data Using HTTPS By Default - How Will You Adjust Your Keyword Targeting
In an article from Information Week, Mozilla, makers of the Firefox web browser, are reporting plans to block keyword data being transmitted over HTTP . . .

Tuesday, March 27, 2012

Twitter Turns Six! Have You Leveraged Twitter in Your Social Media Marketing?
Happy Birthday to Twitter, which turned six on March 21 and celebrated by releasing stats on its most recent numbers. Currently, there are more tha . . .

Tuesday, March 27, 2012

Google's Matt Cutts Announces At SXSW That Google Will Penalize "Over-optimized" Websites
A couple of weeks ago at the SXSW conference in Austin, Texas, Google's Matt Cutts revealed that Google is working on a search ranking penalty for web . . .

Monday, March 26, 2012

New Design for Facebook Business Pages - Are you ready?
Have you noticed the announcement on your company’s Facebook page about the new timeline design? All Facebook pages will transition to the timeline de . . .

Monday, March 26, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Coffee with the CEO was a Popular Success
HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk r . . .

Sunday, March 25, 2012

Want to know how to save money and cut costs in your marketing budget?
Want to experience getting found by more prospects and converting more leads into customers? JASE can help you get started with the right Inbound Mar . . .

Friday, March 23, 2012

As Tablet Use Increases, A Solid Inbound Marketing Plan Can Help Adapt To New Technologies
According to an article from the Chronicle of Higher Education, the number of college students that own tablets has more than tripled since last year. . . .

Friday, March 23, 2012

Google To Rollout The Next Version Of Semantic Search - How Will It Affect Your Inbound Marketing Efforts?
Google is in the process of rolling out major updates to its search engine, but what's new? Google is always tweaking their search engine. Although, t . . .

Thursday, March 22, 2012

Join Our Team for Coffee with the CEO This Morning at Panera Bread in Town Center
Session Topic: Open Business Chat Date: March 21, 2012, 10:00 AM Event: Coffee with the CEO Location: Panera Bread, 300 Constitution Drive, Virgini . . .

Wednesday, March 21, 2012

Microsoft Media Network, AOL's Advertising.com and Yahoo! Network Plus Partnership Fully Operational and Open for Business
An announcement like this is always good for our clients. When a media outlet can allow us the exposure to multiple advertising networks within the sa . . .

Tuesday, March 20, 2012

Is The Success Of Pinterest & Instagram Forcing Marketers To Adjust Their Marketing Strategies?
Instagram and Pinterest have been around for a little over a year, Instagram seeing almost instant popularity, and Pinterest has burst onto the scene . . .

Tuesday, March 20, 2012

Why is Google+ Content Replacing My Pay-Per-Click Ads On Google?
Google search engine users may be noticing some different search suggestions when they use Google and are logged into their Google accounts. Google ha . . .

Monday, March 19, 2012

Lead Nurturing Content: Does Your Organic Content Fit Your Target Audience and Promote Sales?
Studies show that businesses that invest in lead nurturing can generate more sales ready leads at less cost than businesses who do not invest in lead . . .

Monday, March 19, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Are Businesses Ready for the Apple iPad 3?
HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk r . . .

Sunday, March 18, 2012

How Can You Save Money with an Inbound Marketing Strategy?
Let's talk costs - err - savings. If you're a decision-maker in your organization, there's no doubt you've been thinking deeply during this tough econ . . .

Friday, March 16, 2012

First Steps of Your Custom JASE Inbound Marketing Plan
Ever wonder how much it costs to implement an Inbound Marketing Strategy? When a company gets excited about inbound marketing, the success JASE has fe . . .

Thursday, March 15, 2012

Inbound Marketing Through Today's Sales Funnel - Lead Generation Is Increased Because Consumers Are Qualified
Recently our CEO, Keith Parnell, made a presentation to the Mason School of Business at the College of William & Mary. This is a short video from . . .

Thursday, March 15, 2012

How Much Does It Cost to Be An Inbound Marketing Success?
How much does it cost to implement an Inbound Marketing Strategy? When a company gets excited about inbound marketing, the success JASE has felt with . . .

Tuesday, March 13, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Zynga Separates from Facebook
#HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk . . .

Sunday, March 11, 2012

JASE Group Hires New Content Marketing Associate
JASE Group LLC (jasegroup.com) has hired Naima Gethers as Content Marketing Associate. Ms. Gethers will support the company's content-based Inbound Ma . . .

Friday, March 09, 2012

Congratulations to the Newly Elected Charlotte AMA Board of Directors
I send a hearty congratulations to the following newly elected members of the Charlotte American Marketing Association Board of Directors. Presiden . . .

Thursday, March 08, 2012

Blog Article Headlines - To Be Funny Or To Be SEO Driven? That Is The Question
Writing blog articles is a lot tougher job than it looks. An article must be a good read, but it must also be SEO driven. An author must be knowle . . .

Thursday, March 08, 2012

Branding Your Business is Most Important to Social Media
In most of our conversations with prospective clients, especially those taking their first steps into inbound marketing, one of the first topics discu . . .

Wednesday, March 07, 2012

JASE University Webcast Filmed On Location at Old Dominion University - Inbound Marketing: The Lifeblood of Today's Successful Business
The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising ca . . .

Tuesday, March 06, 2012

What Defines Your Business' Inbound Marketing? Does It Fuse Traditional And Online Marketing Strategies?
What defines your business' inbound marketing plan? Is it a fusion of traditional marketing strategies with today's online marketing strategies? Can t . . .

Monday, March 05, 2012

Top 5 Charlotte Inbound Marketing Agency Blog Articles of Last Week - Pinterest vs. Flickr
#CLT - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Charlotte . . .

Monday, March 05, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Successful Businesses Rely on Inbound Marketing
#HRVA - Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk . . .

Monday, March 05, 2012

Changes Coming to Location Targeting in Microsoft Advertising adCenter
Finally. Finally Micrsosoft's pay-per-click advertising system, Microsoft adCenter, is taking another step closer to Google AdWords. According to T . . .

Wednesday, February 29, 2012

Pinterest Copyright Infringement Causes Flickr To Block Users From Pinning
Pinterest has taken the social media world by storm, but has it been too good to be true? Pinterest continues to be a great experience for its user . . .

Wednesday, February 29, 2012

Facebook Ramping Up Business Analytics Tool To Report In Real Time
How successful a business will be depends on its ability to analyze data. The faster a business processes data and the more current that data is, allo . . .

Monday, February 27, 2012

Top 5 Charlotte Inbound Marketing Agency Blog Articles of Last Week - Social Influencers Do Influence Your Brand
Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Charlotte reader . . .

Monday, February 27, 2012

Top 5 Norfolk Inbound Marketing Agency Blog Articles of Last Week - Content Marketing is Today's SEO
Each week we check our analytics profiles and marketing numbers to see which articles we published that were the most popular for our Norfolk readers. . . .

Monday, February 27, 2012

Does Your Business Reward Social Media Influencers Who Promote Your Brand?
I read an article recently on Mashable talking about Gamification, its platform "Badgeville", and how it was incorporating data from Klout to help bra . . .

Wednesday, February 22, 2012

Would You Like to Guest Blog?
We would love to have you as a writing partner. Our blog is the perfect place for you to show off your talents, talk about your passions, and spread t . . .

Monday, February 20, 2012

Online Reputation Management: When You Google Your Brand, What Does It Tell You? Ask Mitt Romney
Have you tried Google-ing Mitt Romney lately? Maybe you wanted to learn more about the Governor and his presidential campaign. Well if you googled "Ro . . .

Monday, February 20, 2012

Google Is Telling Us SEO Is Nothing Without Content Marketing - Is Your Small Business Finally Listening?
Google is the leading search engine, by means of queries, in the world. But it does not matter if the leader is Google, Bing, Yahoo or Ask.com. One fa . . .

Thursday, February 16, 2012

Inbound Marketing Works - Big Business Is Finally Realizing What Has Kept Small Business Alive - Just Ask Proctor & Gamble
I read a news article recently that talked about how Proctor & Gamble laid off 1,600 employees and how they were shifting their marketing from tra . . .

Wednesday, February 15, 2012

The Goal Of Content Marketing In An Inbound Marketing Campaign - What Businesses Should Know About Content Creation
Blog articles, white papers, webinars, videos, podcasts - all of these are forms of organic content that, if created effectively and purposefully, ca . . .

Tuesday, February 14, 2012

Pinterest Hits 10M Unique Monthly Visitors, becomes 3rd Most Popular Social Community
We have been talking about Pinterest and its effect on business in 2012. We have been talking about the success that Pinterest has been having in soci . . .

Monday, February 13, 2012

Gaming Giant Zynga Saw Its Market Cap Climb Over $1 Billion The Day After Facebook's IPO
Social media gaming giant Zynga went public in 2011 and in the months following saw moderate success. But just 1 day after Facebook went public, every . . .

Thursday, February 09, 2012

A Couple of Weeks After Google Releases "Search Plus Your World" - How Has Google Impacted Your Search?
It has been a couple of weeks since Google launched "Search Plus Your World" and I think now would be good time to check and see how the inclusion of . . .

Tuesday, February 07, 2012

Pinterest Quickly Becoming A Top Level Player In Website Traffic Drivers For Retailers
Search engines are still the leader when it comes to driving traffic to retailers, but don't blink too long because here comes Pinterest. We have talk . . .

Thursday, February 02, 2012

Growing Inbound Marketing & Creative Advertising Agency Looking to Add New Team Members
JASE Group LLC, a Norfolk-based Inbound Marketing & Creative Advertising Agency, is seeking to fill several intern positions. Norfolk, VA, Januar . . .

Tuesday, January 31, 2012

Customer Relationship Management: As A Small Business, Are You Effectively Able To Manage Your Customers?
Dealing in the world of small business we hear it so many times, "I generate leads and cannot keep up with the customers information, what sales team . . .

Tuesday, January 31, 2012

Top Mobile Game Angry Birds Set To Make Facebook Debut On Valentines Day: Will Your Business Increase Its Social Media Advertising?
You can play the hit game Angry Birds just about anywhere these days, except on Facebook. This too will change because starting Valentines Day, Angry . . .

Monday, January 30, 2012

Google+ Tops 90 Million Users World Wide - Is Google Plus A Part Of Your Social Media Marketing Plan?
Last week Google CEO Larry Page announced in his press release regarding Google's Q4 performance that its social community, Google+, now has over 90 m . . .

Thursday, January 26, 2012

JASE Launches New Mobile Website To Better Spread The Word About The Benefits Of Inbound Marketing
Late last week JASE Group launched JASE Mobile, a new mobile version of our website. The mobile website will provide current and prospective client . . .

Monday, January 23, 2012

comScore's December 2011 Report Reveals Bing Jumps Yahoo In Search Queries Percentage
According to comScore's report for December 2011, Bing has finally jumped Yahoo in terms of search query percentage. Google still remains in the top s . . .

Friday, January 20, 2012

QR Code Users Are Growing - Is Your Business Finding Clever Ways To Incorporate QR Codes Into Your Inbound Marketing Strategy?
One of the topics we continually get asked about is QR Codes. Clients and prospective clients alike ask us if should they use them or how effective th . . .

Thursday, January 19, 2012

JASE Inbound Marketing Model Explained
What is Inbound Marketing? Inbound marketing inherently focuses on creating powerful content that will lead potential customers to your brand, produc . . .

Monday, January 16, 2012

Up-to-the-minute News on Google's Integration of Google+ into Google Search Engine Results
As seen on CNBC this afternoon - A privacy organization just filed a complaint with the FTC against Google integrating Google+ with search results . . .

Friday, January 13, 2012

Search Engines Are Evolving - For Businesses To Be Effective In 2012 Their Inbound Marketing Strategies Must Evolve As Well
2012 is here and with it will come some foundation changing ways in which we gather information on the internet and consequentially how businesses mu . . .

Friday, January 13, 2012

PayPal President Scott Thompson Named Yahoo's New CEO - Will He Bring The Search Engine Back To Glory?
Yahoo's new CEO will be PayPal's current President, Scott Thompson. Thompson was named CEO of Yahoo last week replacing the vacancy left by the firing . . .

Thursday, January 12, 2012

Google Releases "Search Plus Your World" Update To Search Engine - Social Signal Just Went Through The Inbound Marketing Roof
This week Google released "Search Plus Your World" to all of its Google account users. In Google's blog post to its readers on Tuesday, it revealed th . . .

Thursday, January 12, 2012

Google Increasing The Percentage Of Keyword Searches Not Being Delivered To Analytics Tools
As Google+ continues to grow in popularity and more of Google's software is used (like Gmail, YouTube), the keyword search information that is generat . . .

Monday, January 09, 2012

Google Aquires "Semantic Social Network" Patent From IBM - Could Quality Organic Content Be The Key?
Google recently acquired over 200 patents from IBM over many different technologies, but one patent in particular stands out. Google acquired U.S. Pat . . .

Thursday, January 05, 2012

Looking For A New Job? JASE Is Hiring!
JASE has recently brought onboard a new Digital Brand Manager and a new Business Development Manager. Our team is growing along with our new, very coo . . .

Monday, January 02, 2012

Top 25 Most Viewed Blog Articles on jasegroup.com in 2011
Do you really need a GUID in your Database Design? It’s Been Nice Knowing You, Flash Silverlight, Flash and the Future of HTML5 T . . .

Monday, January 02, 2012

Top 25 Most Viewed Pages on jasegroup.com in 2011
JASE Group Inbound Marketing & Advertising Agency home page Do you really need a GUID in your Database Design? Inbound Marketing & . . .

Monday, January 02, 2012

Pinterest - The New Social Community Is On Fire - Will It Serve A Purpose For Businesses In 2012?
The social community Pinterest has blown up in the last 6 months. In August of this year Pinterest had a little over 1.2 million users. After receivin . . .

Friday, December 30, 2011

Big Brands Spend Millions On Advertising To Increase Brand Awareness
One of the most crucial facets of running a business is marketing, offline marketing initiatives and online marketing initiatives. This is evident in . . .

Thursday, December 29, 2011

Does Mobile Search Deliver The Same Results As Desktop Search? Google Tells Us The Answer Is No
It would be an easy assumption to believe that if a website ranks high on a desktop search query, it will also rank high on a search query returned to . . .

Thursday, December 29, 2011

Strategic Branding Is The Key To Dominating Your Vertical
A Strategic Brand Model Helps you identify and capture a dominant market position in your vertical. Increases your marketing reach and consumer . . .

Wednesday, December 28, 2011

Small Businesses Must Use Twitter To Grow Brand And Maximize Lead Generation
When used with a solid business strategy, Twitter can be a leader in generating solid leads and traffic for your organization. For several years no . . .

Tuesday, December 27, 2011

Social Media Strategies Should Not Make Up Your Entire Inbound Marketing Strategy - Remember Social Communities Are Free
Every once and a while we experience a day when Facebook or one of the other social communities is having serious reliability issues. Other days we ar . . .

Monday, December 26, 2011

Is Your Business Looking To Hire An SEO Firm In 2012? Make Sure You Know These Helpful Inbound Marketing Tips
Search engine optimization can be a tricky river to navigate for a business owner. Many companies know what SEO is and what it can do, but they are of . . .

Monday, December 26, 2011

Will Yahoo’s Interclick Deal Affect Your Inbound Marketing and PPC Strategies?
Yahoo! announced last week that they closed their deal to acquire Interclick. Yahoo! made its intentions of acquiring the audience-targeting solutions . . .

Friday, December 23, 2011

Does Your Company Have A Brand Strategy?
An effective brand strategy helps you anticipate consumer behavior, differentiate your brand from your competitors on a superior level, and attract lo . . .

Thursday, December 22, 2011

Is Your Organic Content Boosting Your Company's Social Signal? Your SEO Visibility May Be Suffering
There are 2 main principles at the top of a successful SEO strategy. Quality Organic Content Creation Inbound Link Building Following those t . . .

Thursday, December 22, 2011

New To Online Branding? Here Are 5 Tips To Help Brand Your Business
Your organization's brand shines in your community. Your business is well-established in the Yellow Pages. Now what? Are the people still there? We . . .

Tuesday, December 20, 2011

Wednesday's Coffee with the CEO Flyer & Talking Points
Join us, won't you? Our CEO and Digital Brand Manager will be at Cafe Stella* in Norfolk tomorrow at 10:00 AM. Click here to register on Facebook. . . .

Tuesday, December 20, 2011

Branding On Social Media - Small Business Owners: Don't Be Fooled By The Statistics
In the online marketing world we are all subjugated to study after study, statistic after statistic, in an attempt to analyze every little anomaly and . . .

Tuesday, December 20, 2011

5 Entry Ways To Brand Your Business Online
Your organization's brand shines in your community. Your business is well-established in the Yellow Pages. Now what? Are the people still there? We . . .

Monday, December 19, 2011

Join Our CEO for Coffee with the CEO Wednesday Morning #HRVA #CwtC
A note from our CEO, copied from his personal blog: Back by popular demand, we will have a last Hampton Roads Coffee with the CEO event of 2011. . . .

Monday, December 19, 2011

The Unknown SEO Value Of Social Content - How Sharing Content Socially Can Boost Your SEO Rankings
We have focused several blog articles in the last weeks about Google's Panda algorithm, specifically about how Panda interprets your content and what . . .

Friday, December 16, 2011

What is JASE Marketing Manager?
JASE Marketing Manager is a lead management system, a contact management system, and a communication messaging system wrapped into one sophisticated, . . .

Thursday, December 15, 2011

Twitter Rolling Out Beta Advertising - Releases Cost Per Follower & Cost Per Engagement Rates
Twitter is slowly rolling out its beta version of their advertising program. Currently the program is available to only 25% of Twitter users, but in a . . .

Thursday, December 15, 2011

Search Engine Community Learns From Google's Eric Schmidt That Social Signal Is A Search Engine Ranking Factor
Speaking at LeWeb 2011, Google's Eric Schmidt, made a remark in his comments about Google+ that has confirmed what has been slowly developing about th . . .

Wednesday, December 14, 2011

8 Tips to Help Your Blog Be More Successful
We have written here several times on blogging and general ground rules for writing on your business blog. Here a few more tips on helping your bloggi . . .

Tuesday, December 13, 2011

Yahoo's Associated Content Forced To Change Due To Google's Panda Algorithm
In 2010 Yahoo purchased Associated Content and at that time the Associated Content website was responsible for publishing 10,000 new pieces of content . . .

Tuesday, December 13, 2011

Building Brand Awareness Is More Effective Through Inbound Marketing
We love talking branding. We love talking brand building. We love talking reputation management. And we adore talking inbound marketing. Put them . . .

Monday, December 12, 2011

Twitter's New Brand Pages - Exponentially Increasing Your Brand Awareness & Lead Generation
Twitter has long been the source to share information quickly and effectively in the social media world. What was lost in this medium was a business' . . .

Monday, December 12, 2011

New JASE University Webcast is Live: What is JASE Inbound Marketing?
What is JASE Inbound Marketing? A very informative conversation between Keith Parnell, CEO of JASE Group, and College of William & Mary MBA stude . . .

Saturday, December 10, 2011

Tips To Successfully Promote Your Community Event or Online Event
Over the past few years, JASE has sponsored, helped promote, and actively participated in many offline events. For each of the events, we have used an . . .

Friday, December 09, 2011

We Love Glowing Client Testimonials: Rosemary Thornton Ringer, Author
Thanks, Rose! Rosemary Thornton Ringer, Author About two years ago, I decided it was time to update my archaic website, searshomes.org. My world i . . .

Friday, December 09, 2011

Organic Content Is King! Not So Fast My Friends - Google's Panda Update Is Weeding Out The Spammers
It's been 9 months since Google launched its Panda algorithm and about a month since its last update. One thing is certain, Google is starting to sepa . . .

Friday, December 09, 2011

JASE Client Case Study: The Dragas Companies
Client Summary The Dragas Companies is a nationally recognized, award-winning developer of condominium communities and affordable homes in southeaste . . .

Thursday, December 08, 2011

Small Business Owner - How often do you just listen to your employees?
Every once and a while we like to focus a blog article on a facet of business not pertaining to marketing. We published this article over a year ago a . . .

Wednesday, December 07, 2011

Stylin' With The Poco Productions Video Team at the JASE Office
One of our fabulous clients, Randall Thornton of Poco Productions, stopped by the office this morning. Randy and Cameron are talking about video ca . . .

Wednesday, December 07, 2011

Go Daddy Opens XXX Registration - Will You Register Your XXX Domain for Reputation Management?
Go Daddy sent out this email blast today to announce that they've opened registration for .XXX URLs. Will you be registering yourcompany.xxx to ens . . .

Tuesday, December 06, 2011

Big Business / Small Business - Inbound Marketing Is The Present & The Future Of Marketing Strategy
Let's talk about mixing the two worlds of offline advertising and online advertising. Many businesses don't understand and therefore allow advertising . . .

Tuesday, December 06, 2011

Lean-Forward Mediums Promote Natural Call-To-Action Response
A good internet video, says Kelsey Group analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at thei . . .

Monday, December 05, 2011

St. Nick Understands The Importance Of Click-Through Rates & Well Crafted Landing Pages
I was reading a post from Scott Brinker, with Search Engine Land, the other day, and got a chuckle out of his adaptation of "Twas The Night Before Chr . . .

Monday, December 05, 2011

Small Business Success Depends On Its Internet Marketing
One of the most crucial facets of running a business is marketing, offline marketing initiatives and online marketing initiatives. This is evident in . . .

Friday, December 02, 2011

Brand Strategy Development - Is Your Company Declaring Its Brand To The World?
The process of developing a brand strategy for an organization can be time consuming. It is essential that a process be followed, notably a process th . . .

Thursday, December 01, 2011

Growing Your Business In A Tough Economy Requires Creativity
We often find ourselves in conversations with clients about developing budget line items against a marketing plan. As with a lot of small businesses, . . .

Wednesday, November 30, 2011

Your Online Reputation Is Your Business - What Does A Search Engine Reveal About Your Company
You've worked hard to build a solid reputation for your company. You do good work. Your clients respect and appreciate the success you've helped them . . .

Tuesday, November 29, 2011

Inbound Marketing Here, Inbound Marketing There - Does Your Marketing Plan Bring Your Consumers To You?
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online method . . .

Monday, November 28, 2011

Long Tail Search Is 70% Of Search Traffic - Are You Modifying Your SEO Content?
Every business competes in one vertical or another to gain high search engine ranking with their own website based on a limited set of keywords. The m . . .

Tuesday, November 22, 2011

Google's SSL Encryption Removes Keywords From Organic Search To Protect Users Privacy
A couple of weeks ago Google applied SSL encryption to its search engine Google.com while anyone who is a Google user is logged in. The change means t . . .

Monday, November 21, 2011

JASE Group Redesigns The Future With Its Website
Anyone who has visited the JASE Group website in the last 48 hours has noticed that it looks different. The look is different because we just complete . . .

Thursday, November 17, 2011

Adobe Drops Mobile Flash Player Development To Focus On HTML5
Adobe has decided to stop development of its flash player plugin for mobile browsers to shift its focus to HTML5 development and various other Adobe p . . .

Wednesday, November 16, 2011

Online Video Technology Leader Ooyala Shows Tablet Users Watch Video Content 30% Longer Than Desktop Users
Online Video Technology leader Ooyala released it's first quarterly review in which they revealed an interesting statistic on tablet users, falling in . . .

Tuesday, November 15, 2011

Tune In to the Latest JASE University Webcast Recorded On Location at William & Mary Mason School of Business
A Look at B2B Inbound Marketing from 30,000 Feet Webcast Summary Stand-alone traditional marketing no longer makes business sense. Advertising campai . . .

Tuesday, November 15, 2011

Mobile Applications Are Everywhere - Does Your Company's App Solve A Problem?
[caption id="" align="alignright" width="250" caption="Mobile App Development Should Be Carefully Considered For Filling A Need To Avoid The Mobile Ap . . .

Monday, November 14, 2011

Video Marketing Gives You A Voice To Create Meaningful Conversations
Many consulting agencies have many varying views of video marketing and video blogging. But one thing is for sure - understanding your audience is a m . . .

Friday, November 11, 2011

Television, Magazine, Newspaper - Tablet Users Say Their Tablets Are All They Need
[caption id="" align="alignright" width="240" caption="59% Of Tablet Users Get Their News On Their Tablet - Not Print Media"][/caption] The way peo . . .

Friday, November 11, 2011

1 Hour, 35 Minutes - How Are Tablet Users Spending Their Time
[caption id="attachment_1979" align="aligncenter" width="550" caption="Tablet Activities Reveal Users Seek Content - Has Your Company Adjusted Its Str . . .

Thursday, November 10, 2011

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VIII - Q&A
Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO - http://coffeewiththeceo.com/ Question & Answer session on all things Inbo . . .

Tuesday, November 08, 2011

In Just 18 Months The Tablet Has Revolutionized The Way We Use A Computer
[caption id="" align="alignright" width="240" caption="Tablets Of All Kinds Are Fast Becoming The Computer Of Choice - Is Your Company Adjusting It . . .

Tuesday, November 08, 2011

Google Releases New Ranking Algorithm To Provide More Timely Search Results
[caption id="" align="alignright" width="235" caption="Google Releases Update To Caffeine Indexing System To Return Timelier Search Results"][/caption . . .

Monday, November 07, 2011

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VII [video]
Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO - http://coffeewiththeceo.com/ "There always should be lead collection webf . . .

Tuesday, November 01, 2011

How to Ensure that your Marketing Agency is Qualified
[caption id="" align="aligncenter" width="500" caption="When Looking To Out Source Your Business' Marketing - Make Sure The Company Is Professiona . . .

Tuesday, November 01, 2011

Improper Use Of QR Codes Leads People To Think the Marketing Strategy Dead - Do You Use QR Codes?
[caption id="" align="alignright" width="194" caption="Clever And Appropriate Use of QR Codes will Determine Whether Your QR Code Marketing Campaign I . . .

Monday, October 31, 2011

Brand Management - Are You Living Your Business' Brand?
[caption id="" align="aligncenter" width="550" caption="JASE Branding Campaign - "Where Has JASE Taken You?""][/caption] Your brand is all . . .

Friday, October 28, 2011

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VI [video]
Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO - http://coffeewiththeceo.com/ "As part of inbound marketing, you want to h . . .

Tuesday, October 25, 2011

SMEI Hampton Roads - Teresa Rivera Talking The Business Of Branding
[caption id="" align="aligncenter" width="500" caption="Teresa Rivera - US Dept. Of The Interior - Speaks "The Business Of Branding" at the . . .

Sunday, October 23, 2011

250M Tweets Per Day - Will Businesses Adjust Social Media Marketing Strategies to Target Twitter?
I wrote recently about Twitter coming for the "Social Media Throne" by Twitter's direct integration with Apple's iOS 5, yet to be released at the . . .

Friday, October 21, 2011

CMOs Struggle To Manage High Quality Lead Generation - Can JASE Marketing Manager Help?
[caption id="" align="aligncenter" width="500" caption="Your Business' Inbound Marketing Plan Can Be Like The Magnet On The Left - Attracting Lead . . .

Thursday, October 20, 2011

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.V [video]
Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO - http://coffeewiththeceo.com/ "Social media is the perfect platform to est . . .

Tuesday, October 18, 2011

SMEI Hampton Roads - The Business Of Branding - Will You Be There?
[caption id="" align="alignright" width="192" caption="Hampton Roads Interactive Session On Branding - Great Session For Business Professionals"][/cap . . .

Monday, October 17, 2011

Apple's CEO Claims Greater Market Share Of Mobile Internet Usage - Android Begs To Differ - But Is Either Really Winning?
[caption id="" align="alignright" width="240" caption="The War For Mobile Internet Usage Comes Down To Apple Vs. Android"][/caption] Last week at the . . .

Thursday, October 13, 2011

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.IV [video]
Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO - http://coffeewiththeceo.com/ "Know your socialgraphics. Who likes to talk . . .

Tuesday, October 11, 2011

Google Analytics Announces Webmaster Tools Search Queries Is Open To The Public
[caption id="" align="alignright" width="240" caption="Google Analytics Open Webmaster Search Tools To Public - SEO Analyzation Taken To The Next Leve . . .

Monday, October 10, 2011

1,600 Advertisers Now On Twitter - 600% Creative Advertising Increase Year Over Year
[caption id="" align="alignright" width="240" caption="Twitter Has More Than 1,600 Advertisers - A 600% Year over Year Increase"][/caption] At the IA . . .

Friday, October 07, 2011

Google Panda 2.5 Update Released - Searchmetrics Reveal Surprising Losers
Last week Google released its Panda 2.5 update, the algorithm that determines how high quality a website is and how high it ranks in Google's search e . . .

Thursday, October 06, 2011

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.III [video]
Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO - http://coffeewiththeceo.com/ Your 2nd generation LinkedIn friends trust y . . .

Tuesday, October 04, 2011

JASE Digital Media Attends SMPS VA Annual Strategic Planning Workshop At The Timmons Group
[caption id="attachment_1876" align="aligncenter" width="550" caption="Tom Laughon From Catch Your Limit Speaking At the Annual SMPS Strategic Plannin . . .

Monday, October 03, 2011

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.II [video]
Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO - http://coffeewiththeceo.com/ "Inbound Marketing is ... about building you . . .

Tuesday, September 27, 2011

Small Business Lead Nurturing - Is Your Company Following The Appropriate Time To Sales Conversion?
[caption id="" align="alignright" width="164" caption="Is Your Small Business Sales Team Following The Proper Time To Conversion?"][/caption] Lead ge . . .

Tuesday, September 27, 2011

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.I [video]
Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO - http://coffeewiththeceo.com/ "You have to live in social media to actuall . . .

Monday, September 26, 2011

Social Media - To Market? Or Not To Market? That Is The Question
Our video selection for today comes from LockerGnome.com and its creator Chris Pirillo. In the video he responds to a question from a follower asking . . .

Friday, September 23, 2011

Keith Parnell Speaking at Society for Marketing Professionals Services (SMPS) Event
JASE Group CEO, Keith Parnell, will be speaking at the 2011 Annual Strategic Planning Workshop for the Society for Marketing Professionals Services (S . . .

Thursday, September 22, 2011

How Do You Manage Your Leads To Convert The Sale? Do You Have The Right Inbound Marketing Software?
[caption id="" align="aligncenter" width="350" caption="Lead Generation Management Is The Next Step In Your Inbound Marketing Strategy"][/caption] Th . . .

Tuesday, September 20, 2011

Facebook Marketing - What Works For The Big Corporations May Not Benefit Small Business
[caption id="" align="alignright" width="240" caption="Amazon's Success In Creating Referral Traffic Does Not Always Translate Into Small Business . . .

Friday, September 16, 2011

Third Party Posting To Facebook - Your Results May Vary
[caption id="" align="alignright" width="240" caption="Third Party Applications Like Hootsuite May Be Decreasing Your Facebook Fan Engagement"][/capti . . .

Thursday, September 15, 2011

JASE Group Hires New Digital Brand Manager
JASE Group LLC (jasedigitalmedia.com) has hired Cameron Muro as Digital Brand Manager. Mr. Muro will support the company’s strategic plan by actively . . .

Monday, September 12, 2011

Expanding Your Business Into the .XXX Domain
This article was taken from our CEO's personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital medi . . .

Friday, September 09, 2011

Kicking Off the Website Redesign Process for JASE
We've done the prep work. We've run through discovery, keyword research, marketing research, design concepting and target audience testing. We're read . . .

Thursday, September 08, 2011

JASE is Hiring! Want to Work With the Cool Kids?
JASE has recently brought onboard a new Brand Manager and a new Business Development Manager. Our team is growing along with our new, very cool client . . .

Tuesday, September 06, 2011

Social Media Can Drive Organic Traffic To Your Website, If You Let It
[caption id="" align="aligncenter" width="459" caption="Social Media Is Driving Organic Traffic"][/caption] We religiously preach about the importanc . . .

Friday, September 02, 2011

JASE Group Hires New Business Development Manager
JASE Group LLC (jasedigitalmedia.com) has hired Rick Parnell, a Wilmington-based Business Development Manager, who will help expand the company’s mark . . .

Thursday, September 01, 2011

Free Social Communities Can Sometimes Bite Your Inbound Marketing Strategy Where It Hurts
Last week, Facebook did it to us again. Facebook made several unannounced upgrades to their privacy settings to directly compete with Google+. . . .

Tuesday, August 30, 2011

The Perfect Software To Help Your Business Grow - JASE Marketing Manager Inbound Marketing Toolset
JASE Marketing Manager is a web-based Inbound Marketing toolset developed by JASE Digital Media. The JASE Marketing Manager system was developed for o . . .

Monday, August 29, 2011

Blackberry #1 In Foursquare Usage - More New Signups Than Any Other Mobile Device Platform
[caption id="" align="alignright" width="240" caption="Blackberry Messenger Taking Foursquare Usage To New Heights"][/caption] Foursquare made an app . . .

Friday, August 26, 2011

VISA Working Towards Mobile Payment - Hopes To Partner With Samsung For 2012 Olympics
[caption id="" align="alignright" width="221" caption="Visa Will Ramp Up Development Of Mobile Payment Network - Hopes To Be Ready For 2012 Summer Oly . . .

Thursday, August 25, 2011

Social Media Is No Longer Just A Fad - Social Communities Are Changing Businesses
[caption id="" align="aligncenter" width="410" caption="Social Media Is Not A Fad - Connects You To The Consumer"][/caption] The doubters and naysaye . . .

Friday, August 19, 2011

Microsoft adCenter PPC Campaign Toolset Getting A Facelift, Better Budgeting Management
[caption id="" align="alignright" width="240" caption="Microsoft adCenter To Adjust Budgeting Interface"][/caption] Microsoft adCenter is getting som . . .

Thursday, August 18, 2011

Google Down, Yahoo Up - Does comScore's Search Engine Market Share Report Surprise You?
[caption id="" align="alignright" width="235" caption="comScore Market Share Reports Google Down, Yahoo Up"][/caption] The monthly reports came out t . . .

Friday, August 12, 2011

Marketing Web Content - Do Your Headlines Grab Your Readers?
In this fast paced day and age, we do not have time to read long drawn out articles or blog posts. We do not have time to read into that particular ar . . .

Thursday, August 11, 2011

Amazon - #7 Most Viewed Website - Web Design Strategy For Your Small Business
[caption id="" align="aligncenter" width="500" caption="Amazon's Web Strategy Continues To Drive It's Success"][/caption] I read a great arti . . .

Tuesday, August 09, 2011

Let's Grow Your Business with an Affordable Small Business Website
[caption id="" align="alignright" width="185" caption="Affordable Small Business Websites"][/caption] JASE Digital Media has been a partnering with s . . .

Monday, August 08, 2011

TechConnect Seminar - Alpha College Of Real Estate Welcomes JASE Group
On Thursday August 4, 2011 JASE was presented an opportunity to teach a class at the Chesapeake, VA location of the Alpha College of Real Estate's . . .

Monday, August 08, 2011

Lead Generation Management - Is Your Sales Staff Efficiently Pursuing Leads
[caption id="" align="alignright" width="180" caption="Small Business Lead Generation Management Software Can Be A Great Investment For Your Business" . . .

Thursday, August 04, 2011

Outbound Marketing Is Color TV - Inbound Marketing Is 3D TV - Is Your Business Adjusting Sales And Marketing Strategies?
I read an article the other day from HubSpot listing 5 reasons why social technologies have replaced traditional outbound marketing strategies and . . .

Tuesday, August 02, 2011

Apps Dominate Mobile Device Usage Time - Have You Adjusted Your Inbound Marketing Strategy?
Mobile devices continue to evolve and users continue to flock to the mobile device market. As a result mobile applications are soaring in usage time. . . .

Thursday, July 28, 2011

B2B Lead Generation - Google Analytics Bounce Rates - Not Always A Telling Statistic
Lead generation is key for any business. Without successful lead generation, booking sales or contracts are much more difficult. That's why when using . . .

Monday, July 25, 2011

Foursquare - Location Based Marketing - Does Your Business Reward Your Loyal Followers?
[caption id="attachment_1599" align="aligncenter" width="498" caption="Location Based Marketing - Why Don't More Companies Take Advantage Of Socia . . .

Friday, July 22, 2011

Data Shows Design-driven Landing Pages Get Higher Conversion Rates. Does your Inbound Marketing Budget Allow?
[caption id="" align="alignright" width="240" caption="A Well-designed Landing Page Hits the Lead Generation Bulls-eye"][/caption] Landing pages are . . .

Monday, July 18, 2011

JASE Digital Media Reaches A Social Media Milestone - 6,000 Tweets And Counting
[caption id="attachment_1574" align="aligncenter" width="550" caption="Twitter Milestone For JASE Digital Media - What's Your Social Media Doing F . . .

Friday, July 15, 2011

Lead Generation is Good - Here's How Your Sales Team Can Manage Those Inbound Marketing Leads
Small business owners all come across a similar problem. That problem is how to manage your leads once they are generated. Maybe you have one salesman . . .

Friday, July 08, 2011

NBA Proves The Power of Social Media
The NBA began it's lockout on 12:01 AM Friday morning, July 1, with the expectation that a new labor deal between the owners and players would not be . . .

Tuesday, July 05, 2011

Search Engine Optimization - Does Your Website Match What Your Customers are Searching on Google?
Your small business has a website. It looks great. Your website has a cutting edge design and you couldn't be more proud. There's a question that sti . . .

Tuesday, June 28, 2011

Inbound Marketing ROI - Time and Time Again, The Numbers Don't Lie - $3M Sales/mo Says So!
I read a blog the other day from our friends up north, Kuno Creative, and how they have increased their inbound marketing traffic and leads over 900% . . .

Monday, June 27, 2011

Does your blog encourage discussion?
[caption id="" align="alignright" width="240" caption="Your blog gets people talking. Don't make it tough for them to share."][/caption] I was re . . .

Thursday, June 23, 2011

How to Measure Inbound Marketing Success - Integrating Google Analytics with WordPress
If you're like us, you use WordPress for some part of your internet advertising. We happen to use WordPress for our blogging platform and it works wel . . .

Monday, June 20, 2011

Pandora Joins the Public Social Media Train with its IPO
[caption id="" align="alignright" width="240" caption="Pandora is the latest of the Social Media Giants to offer IPO"][/caption] Pandora is primed to . . .

Thursday, June 16, 2011

User Interface Design - Is there a right and wrong?
Netflix, a popular movie rental and streaming website, recently changed the look and feel of the "Watch Instantly" content on their website. The chan . . .

Wednesday, June 15, 2011

Watch out Facebook - Twitter is coming for the Social Media Throne
[caption id="" align="alignright" width="240" caption="Will Twitter's partnership with Apple spell doom for Facebook?"][/caption] Last week Apple . . .

Tuesday, June 14, 2011

Just how big is Social Media? Big enough to be a required strategy in your Inbound Marketing Plan [video]
Social media is big, it's bigger than most people realize. How big is it? Socialnomics author Erik Qualman captures perfectly, in this video, just how . . .

Monday, June 13, 2011

Website Redesign - How Do You Make Sure You Get What You Want? Who Gets Involved? Management, Sales, Marketing, Tech?
[caption id="" align="alignright" width="240" caption="Can your website redesign see the finish line?"][/caption] It's that time again ... It's time . . .

Monday, June 13, 2011

The Lifecycle of Search Engine Marketing, PPC, is Ever Changing!
We have spent the better part of the last few weeks researching, studying analytics, talking with one of our valued clients, and determining the best . . .

Friday, June 10, 2011

Should Your Small Business Setup a Facebook Business Page? Done, now what?
We get questions quite a lot about setting up Facebook Business Pages for small businesses. The questions range from how-to to will-you to should-we. . . .

Thursday, June 09, 2011

Why Dedicated Landing Pages? What Do I Care About Inbound Marketing Results?
I wrote an article a couple of weeks ago equating your landing page to Major League Baseball's closing pitcher position. Well a recent study published . . .

Tuesday, June 07, 2011

Subscribing To Our Digital Media Blog Is As Easy As Pie
Gaining access to the hottest digital media information in Hampton Roads is easy. And best of all, it's free! You can sign up for our blog through t . . .

Tuesday, June 07, 2011

Search Engine Optimization - Top Priority in Website Design?
[caption id="" align="alignright" width="250" caption="Search engine optimization will keep your from being a needle in a haystack"][/caption] Many s . . .

Monday, June 06, 2011

An Evening of JASE Marketing Manager Upgrades & New Software Rollout
Our tech team is working hard this evening to roll out new upgrades to our Inbound Marketing toolset, JASE Marketing Manager. Our quality assurance te . . .

Monday, June 06, 2011

How To Make Sure Your Website Does Not Hurt Organic Search Rankings
[caption id="" align="alignright" width="275" caption="Is your large website fogging up your SEO rankings?"][/caption] There is a fine line between o . . .

Friday, June 03, 2011

Twitter Fanbois, Thanks! We Love Our Inbound Marketing Community!
As often as possible we like to take the opportunity to thank our inbound marketing community for following us. Yes, that's you! We work hard to ge . . .

Thursday, June 02, 2011

Website Images 101
Few things make me cringe more when viewing a website than when I see large images slowly paint as I gradually lose interest. This is far from the on . . .

Wednesday, June 01, 2011

Quicklytics - Inbound Marketing iPhone App - Can it help your small business?
Google Analytics is major tool in the success metric of your small business. Being able to know what your website is doing at all times better allows . . .

Tuesday, May 31, 2011

Inbound Marketing Rap - Keeping Your Business With It - Friday Video
Our world is current, it is instantaneous, it is viral. Because of that we are always looking for new information, and new ways to deliver that info . . .

Friday, May 27, 2011

Is SEO a Part of Your Organization's Inbound Marketing Philosophy?
Is SEO a critical part of your organization's Inbound Marketing philosophy? Let's talk about how to get complete buy-in from everyone in the organizat . . .

Thursday, May 26, 2011

Landing Pages - Inbound Marketing's Closer - As Good As Mariano Rivera
It's the bottom of the 9th, you're clinging to a 1 run lead, your starting pitcher has gotten you this far. Now you need 3 outs to win the game. Who a . . .

Tuesday, May 24, 2011

We Are Proud of the Latest Creative Advertising Campaign for Dragas Companies
Our creative advertising and inbound marketing partnership with Dragas Companies has produced many exciting ad campaigns. The latest of our endeavors . . .

Tuesday, May 24, 2011

Lead Generation - The Ultimate Goal for Your Small Business Inbound Marketing Plan - Are You Doing It Right?
If I were to tell you that you could create a lead generation machine that could continually pump leads into your small business, would you think that . . .

Monday, May 23, 2011

LinkedIn IPO Spreads Its Wings - Does Social Media Marketing Now Fit For Your Small Business?
LinkedIn went public yesterday with huge anticipation for it's early results from its IPO. There was a lot of speculation as to exactly how the ma . . .

Friday, May 20, 2011

QR Codes in your Ad Campaign? Yes, but where do you use them?
Want to get on board with the hottest new creative ad strategy? QR codes are one of the newest methods of reaching a target audience. But in order for . . .

Thursday, May 19, 2011

Norfolk State University's STEM Day, a great day for future web developers
[caption id="attachment_1392" align="alignright" width="206" caption="Norfolk State University STEM Day"][/caption] On Saturday, May 21st 2011, Norfo . . .

Wednesday, May 18, 2011

Mobile Barcodes, are you using the right technology for your Inbound Marketing?
One of the best new ways to bring content to your consumer when they are away from their computer is a mobile barcode. Today's smartphone has the ca . . .

Monday, May 16, 2011

1.1 Trillion - Internet Advertising, that is, Not the Budget Deficit
According to comScore, 1.1 trillion ads - that is not a typo - 1 trillion plus ads, were displayed to U.S. Internet users. 346 billion of those ads . . .

Friday, May 13, 2011

It's Time to Face The Truth About Facebook, and Blogging, and Inbound Marketing
Facebook has been a revelation to advertising and inbound marketing. Every business in the world has an opportunity to share information with its foll . . .

Monday, May 09, 2011

Is Twitter Right For Your Small Business and Your Inbound Marketing Goals
As Internet marketing continues to evolve and the fanaticism of social media continues to grow, many business owners constantly face the challenging q . . .

Thursday, May 05, 2011

JMM Works! Wonder How?
Track leads and deals :: http://jasemarketing.com/inbound-marketing-software :: In other words, help your sales staff succeed!

Monday, May 02, 2011

Can Foursquare Help Your Small Business?
Don't Understand How Foursquare Can Help Your Small Business Bottom Line? :: http://blog.jasedigitalmedia.com/index.php/2010/12/14/dont-understand-how . . .

Sunday, May 01, 2011

Cost cut-backs hit all small businesses. Here's how you can control those cuts easier
10 Ways to Control Costs in the Tech Department :: http://blog.jasedigitalmedia.com/index.php/2010/07/29/10-ways-to-control-costs-in-the-tech-departme . . .

Friday, April 29, 2011

To The Cloud! Will It Work For Your Business?
If we were to pick the IT buzzword of the last two years, it would, without a doubt, be, "cloud computing". Microsoft is even running advertisements . . .

Wednesday, April 27, 2011

It Might Be Inbound Marketing - But It Tastes Like Chicken
Our buddies at Kuno Creative, an inbound marketing firm located in Ohio, recently published this list that is a must-follow for all small business own . . .

Tuesday, April 26, 2011

How does Inbound Marketing Software help your business grow?
The fact that you need a Leads Management System is a good problem to have! We can help ::http://jasemarketing.com/inbound-marketing-software :: ease . . .

Monday, April 25, 2011

JASE Featured by City of Norfolk in 2011 Annual Report
The City of Norfolk (Virginia) listed JASE Digital Media in the City's 2011 Annual Report as one of the top businesses for New Economy and Expansion i . . .

Monday, April 25, 2011

Don't have time to blog? Here's how you can git er done
3 quick tips to help small business owners be smart with their inbound marketing strategies :: http://blog.jasedigitalmedia.com/index.php/2010/11/30/d . . .

Sunday, April 24, 2011

Happy Easter, Friends
For our JASE family, this Easter day is a time of reflection, to understand why we can give thanks for the many blessings we receive each day. God is . . .

Sunday, April 24, 2011

Take a Peek at the Ultimate Inbound Marketing Toolset
Umm, yes. THE ultimate inbound marketing toolset :: http://blog.jasedigitalmedia.com/index.php/2010/12/30/take-a-peak-at-the-ultimate-inbound-marketin . . .

Saturday, April 23, 2011

Inbound Marketing Software. Inbound Marketing & Social Media. Lead Management Software.
What is JASE Marketing Manager? :: http://jasemarketing.com :: Let's go have some fun! JASE Marketing Manager is a web-based Inbound Marketing toolset . . .

Friday, April 22, 2011

How To Use Inbound Marketing To Promote Your Event
Over the past few years, JASE has sponsored, helped promote, and actively participated in many offline events. The Hampton Roads Chapter of the Americ . . .

Thursday, April 21, 2011

Who are you talking to? Who are your sponges? Who is your target audience?
As a small business owner, one of the biggest mistakes you can make is to assume you know your target audience - your sponges. Brand name loyalty is p . . .

Thursday, April 21, 2011

Google Places Explained
Google Announces Local Business Center becomes Google Places :: http://blog.jasedigitalmedia.com/index.php/2010/04/21/google-announces-local-business- . . .

Sunday, April 17, 2011

April 16 Declared @Foursquare Day in JASE-land
JASE Digital Media would like to join other 13 cities in proclaiming Saturday, April 16, 2011 as "Foursquare Day" here in JASE-land in Norfolk, VA. Me . . .

Friday, April 15, 2011

SWOT Analysis Outlined For You
Evaluating Strengths, Weaknesses, Opportunities, and Threats :: http://blog.jasedigitalmedia.com/index.php/2010/03/22/swot-analysis-evaluating-strengt . . .

Thursday, April 14, 2011

Yes, Social Media Is Being Taught In The College Classroom
In an article published this week, a new survey conducted recently shows that more than 30 percent of college faculty are using social media at the wo . . .

Thursday, April 14, 2011

How do these numbers change the strategies you have outlined for your business?
Do Men Rule Social Networking? Has the Tide Changed? :: http://blog.jasedigitalmedia.com/index.php/2010/05/10/do-men-rule-social-networking-has-the-ti . . .

Tuesday, April 12, 2011

Inbound Marketing Can Generate Quality Leads. How?
Have you checked it out yet? It's free! :: http://jasedigitalmedia.com/webinars/inbound-marketing-techniques-for-lead-generation :: Inbound Marketing . . .

Monday, April 11, 2011

What tools are brand managers keeping at their fingertips?
5 Ways to Brand Your Business Online, For Starters :: http://blog.jasedigitalmedia.com/index.php/2010/08/05/5-ways-to-brand-your-business-online-for-s . . .

Sunday, April 10, 2011

We were shocked to see this headline at BrandWeek.com. Why is this still going on?
Moms Say Marketers Ignore Their Needs :: http://blog.jasedigitalmedia.com/index.php/2010/05/19/moms-say-marketers-ignore-their-needs :: Moms, do you r . . .

Saturday, April 09, 2011

Can Blogging Support Sales Goals and Marketing Campaigns?
5 Ways Blogging Will Support Your Marketing Campaign :: http://blog.jasedigitalmedia.com/index.php/2010/07/28/5-ways-blogging-will-support-your-market . . .

Thursday, April 07, 2011

Chris Bonney Summarizes a Marketing Research Project
Summary of a Marketing Research Project :: http://blog.jasedigitalmedia.com/index.php/2010/05/07/summary-of-a-marketing-research-project :: from guest . . .

Wednesday, April 06, 2011

What has caused the explosion of QR Codes into today’s society?
QR Codes, you’ve seen them all over the place, on billboards, in magazines, on the web, but do you know what they are? Do you know what QR Codes can d . . .

Monday, April 04, 2011

Leads Management System Free Trial
Check out the free trial :: http://jasemarketing.com :: Web-based lead mgmt system, contact mgmt system & communication messaging system.

Friday, April 01, 2011

Error 404 Behavior - Handling File Not Found
When a page on your website is missing, your server generates the 404 HTTP response code, usually just referred to as a "404". Not wanting to lose tr . . .

Wednesday, March 30, 2011

Happy Birthday Twitter - Thank You for The Social Revolution
Happy birthday, Twitter! Five years ago on March 21, 2006 a social revolution was born, and the world has never looked back. Current numbers show tha . . .

Monday, March 21, 2011

What Is The Most Important Inbound Marketing Tactic You Should Not Neglect That Will Give You The Most Return?
Let's talk about blogging. JASE consults on Inbound Marketing, SEO (search engine optimization), link building, lead generation, social media marketin . . .

Thursday, March 17, 2011

Is SEO the Equalizer for Small Business Marketing Budgets?
Every small business owner knows that to run with the big boys you must be visible online. For a consumer to purchase your product or service they hav . . .

Tuesday, March 15, 2011

Starbucks - The New Brand - Starbucks
What do you think of the new brand Starbucks has rolled out in celebration of their 40th birthday?

Tuesday, March 08, 2011

Can Twitter Really Help Generate New Business?
When used with a solid business strategy, Twitter can be a leader in generating solid leads and traffic for your organization. For several years no . . .

Monday, March 07, 2011

Targeting Our Sponges - Conquering Socialgraphics
Think of your company’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, . . .

Monday, February 28, 2011

64-bit Musings. 32-bit, 64-bit - Who Still Rules The Roost?
Most new computers have the capability of running 64-bit operating systems and so we are starting to see a lot more of them. The principal difference . . .

Wednesday, February 23, 2011

Why Wouldn't Developers Love this Feature of HTML5?!
HTML5 is the new standard for HTML documents. It is currently under development and, though it is not currently due to be fully implemented for over . . .

Wednesday, February 02, 2011

JASE Group Named Digital Agency of Record for Dragas Management Corporation
JASE Group, LLC, d/b/a JASE Digital Media, an interactive advertising and marketing agency specializing in digital media, branding, creative advertisi . . .

Tuesday, February 01, 2011

Use Inbound Marketing to Promote Your Event? Of Course - Here are 5 Ways to Promote Your Event
Over the past few years, JASE has sponsored, helped promote, and actively participated in many offline events. The Hampton Roads Chapter of the Americ . . .

Monday, January 17, 2011

Seth Godin and Lady Gaga and Me - You Can Go Pound Sand
This article was taken from our CEO’s personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital med . . .

Thursday, January 06, 2011

JASE supports the Hampton Roads Chapter, American Society for Public Administration
On March 25, 2011 Keith Parnell, CEO of JASE Digital Media, will participate in a panel discussion for the Hampton Roads Chapter of the American Socie . . .

Monday, January 03, 2011

Take a Peek at the Ultimate Inbound Marketing Toolset
JASE Marketing Manager is a web-based Inbound Marketing toolset developed by JASE Group. The JASE Marketing Manager system was developed for organizat . . .

Thursday, December 30, 2010

Successful Blogging - Is That Your Goal for Your Small Business?
We have written several times on the benefits of blogging and how the increased website page numbers and amount of quality content can boost your rank . . .

Tuesday, December 28, 2010

What Can Social Media Do For Your Business?
You've heard the local social media "guru" talking about setting up your Facebook page. And you've heard the neighbor's kid talk about kickin' it on T . . .

Thursday, December 23, 2010

Can Social Media Marketing Help Fill Your Sales Funnel?
First, you must ask yourself if hiring an agency is right for your organization. If you just want to get out and play in social media like the local " . . .

Tuesday, December 21, 2010

The Challenge for Green Advertisers - 95% of Shoppers Consider Green but Only 22% Purchase Green
In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wall . . .

Thursday, December 16, 2010

Don't Understand How Foursquare Can Help Your Small Business Bottom Line?
If you are a small business owner and you are not listed on Foursquare, you are missing out on a great opportunity to network with your consumers. Soc . . .

Tuesday, December 14, 2010

Our Advertising Agency Understands the Needs of Moms
"Moms Say Marketers Ignore Their Needs." What? Still? We were shocked to see this headline at BrandWeek.com. Why is this still going on? According t . . .

Thursday, December 09, 2010

How To Crush a Competition Troll
One of our favorite blogs to read and discuss as a team belongs to Seth Godin. He wrote an article a while back about Trolls - those that live to dest . . .

Tuesday, December 07, 2010

Don't Have Time to Blog? Think About These Inbound Marketing Tips
You own a coffee shop or you are a Realtor. Time is very sensitive and extra time is very scarce. Do inventory or work on your website? Meet with a c . . .

Tuesday, November 30, 2010

Ask No Longer Why You Should Blog. Here is Why
Ever ask yourself why you should blog? Ask no longer. Here are 8 great reasons why you should be blogging: Blogging gives you a rockstar voice. . . .

Tuesday, November 09, 2010

How to Handle Trolls Trying to Step on Your Online Reputation
You've worked hard to build a solid reputation for your company. You do good work. Your clients respect and appreciate the success you've helped them . . .

Thursday, November 04, 2010

What To Do To Get Ahead in a Tough Economy: Strategic Marketing
We are in discussions with a client on developing budget line items against a marketing plan. As with a lot of small businesses, a marketing budget ha . . .

Tuesday, November 02, 2010

What can JASE Digital Media do for you?
Got JASE? JASE Digital Media is a Hampton Roads owned digital media agency with the bite of a world conglomerate! What makes JASE unique compared to . . .

Monday, November 01, 2010

Why Do People Blog? Why Do Companies Blog?
The age old question - okay, maybe not age old, but Internet 2.0 age old - why should I blog is one we hear all the time. True that blogging is not fo . . .

Thursday, October 28, 2010

Wondering Why Big Brands Spend Millions on Advertising?
One of the most crucial facets of running a business is marketing, offline marketing initiatives and online marketing initiatives. This is evident in . . .

Tuesday, October 26, 2010

It is now 88 followers and I have just been retweeted. Sweet!
Check out this funny parody of a Fox News team that is infatuated with social media. A bit much? What do you think? Funny, nonetheless. Thanks Mike . . .

Friday, October 22, 2010

Want to Dominate Your Market? Strategic Branding Is How
A Strategic Brand Model Helps you identify and capture a dominant market position in your vertical. Increases your marketing reach and consumer p . . .

Thursday, October 21, 2010

Wondering How To Establish that Brand Strategy for Your Business?
An effective brand strategy helps you anticipate consumer behavior, differentiate your brand from your competitors on a superior level, and attract lo . . .

Tuesday, October 19, 2010

How to Assemble an Effective Digital Media RFP Team
Recently we attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked se . . .

Thursday, October 14, 2010

JASE Project Kick-off Meeting at JDM Creative Studio
Our team is the best! Creative direction. Art direction. Copywriting. Inbound marketing. Branding. Web development. Interactive development. Out of t . . .

Tuesday, October 12, 2010

For Your Social Media Strategies - Remember Facebook is Free
On days like last Thursday when Facebook was having serious reliability issues, remember that it's a free service. Do you want your business strategi . . .

Monday, September 27, 2010

Social Good Day: You Leave a Comment, We Pay $1 to Stamp Out AIDS
Today we team with Reina Communications, Mashable, (RED), and other Hampton Roads organizations to change the world. JASE will donate $1 to the (RED . . .

Thursday, September 23, 2010

Join Mashable, (RED) & JASE in Celebrating Social Good Day: Social Media for #SocialGood
Social media is such a powerful phenomenon. Social media is people, which means social media is fluid. Social media changes at a whim. And social medi . . .

Tuesday, September 21, 2010

One World, One Message, One Brand. JASE Consumes It With You!
Click here to watch the video. jasedigitalmedia.com/one-world-one-message-one-brand

Friday, September 17, 2010

Just Arrived JASE Coffee Mugs & Notebooks
We received our new JASE Digital Media branded coffee mugs and notebooks yesterday afternoon. Order yours from the JASEstore today!

Tuesday, September 14, 2010

How To Use Twitter to Initiate New Business
When used with a solid business strategy, Twitter can be a leader in generating solid leads and traffic for your organization. For several years now, . . .

Monday, September 13, 2010

Tired of Being Bored? Want to Work With the Cool Kids? JASE is Hiring!
In the past few weeks we have brought onboard a new Copywriter, a new Art Director and a new Marketing Associate. Our team is growing along with our n . . .

Wednesday, September 08, 2010

Pointed Advertising By Anthony's Pizza & Pasta
The aggressiveness of this campaign is powerful. Love it!

Tuesday, September 07, 2010

Naked Julianne Moore Billboard Too Much for Venice - You?
According to the Telegraph, "A giant billboard showing Julianne Moore, the American actress, naked posing with a Bulgari handbag and a pair of lion cu . . .

Thursday, September 02, 2010

5 Ways to Brand Your Business Online
This Week in Digital Media :: volume 14, issue 36 Click here to subscribe to our weekly email newsletter, This Week in Digital Media. 5 Ways to Brand . . .

Tuesday, August 31, 2010

Yahoo! Powered by Bing Found In the Wild
We knew this was coming - an alliance between the Yahoo! search engine and Bing search engine. Yahoo! and Bing will work together. Yet, Yahoo! and Bin . . .

Monday, August 30, 2010

Ad Campaign Brainstorming with the Dragas Team
Some tasks in our daily work lives are just flat out more enjoyable than others. And some clients are just flat out more fun than others. Creative br . . .

Monday, August 23, 2010

This Week's Social Conversations. Join us!
This Week’s Social Conversations. Join us! http://bit.ly/aimqCT <-more digital info 04:44:40, 2010-08-15 5 Ways to Use LinkedIn to Market Your . . .

Sunday, August 22, 2010

Visit with a Local Client, Adver-tees Screenprinting & Embroidery
We have visited the Adver-tees Screenprinting & Embroidery shop a few times in the last month or so to talk requirements on their upcoming website . . .

Monday, August 16, 2010

This Week's Social Conversations. Join us!
This Week’s Social Conversations. Join us! http://bit.ly/92e5Xk <-more digital info 05:52:44, 2010-08-08 bit.ly/alGrQh The Science of Sharing . . .

Sunday, August 15, 2010

JASE Creative Team Hard at Work for Dragas
Coffee, grapes, crackers, and cheese! Four vital elements to keeping the creative juices flowing. This photo was taken during a skull session preppin . . .

Thursday, August 12, 2010

Visit with a Local Client, Nathan's Lynnhaven Pawn Shop
Yesterday our CEO had the pleasure of visiting the shop of a local client. Nathan Segal and Maurice Fuller were gracious enough to show him around the . . .

Wednesday, August 11, 2010

This Week's Social Conversations. Join us!
This Week’s Social Conversations. Join us! http://bit.ly/cjIxhd <-more digital info 06:14:06, 2010-08-01 bit.ly/alGrQh Big Money Bet on Displa . . .

Sunday, August 08, 2010

How To Build Your Business
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, August 06, 2010

5 Ways to Brand Your Business Online, For Starters
Your organization's brand shines in your community. Your business is well-established in the Yellow Pages. Now what? Are the people still there? Well . . .

Thursday, August 05, 2010

This Week's Social Conversations. Join us!
Today’s Social Conversations. Join us! http://bit.ly/bxX0sp <-more digital info 04:37:55, 2010-07-25 bit.ly/alGrQh Closing the Tech Divide htt . . .

Sunday, August 01, 2010

How To Keep Good Employees
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, July 30, 2010

5 Ways Blogging Will Support Your Marketing Campaign
Think of your company's blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, . . .

Wednesday, July 28, 2010

Tired of Being Bored? Want to Work With the Cool Kids? JASE is Hiring!
We are hiring a Director of Business Development and two Business Development Professionals. Are you tried being bored to death everyday at your curr . . .

Monday, July 26, 2010

What is JASE Marketing Manager?
JASE Marketing Manager is a lead management system, a contact management system, and a communication messaging system wrapped into one sophisticated, . . .

Monday, July 26, 2010

New Webinar is Available :: Wide, Wide World of Video Blogging ... for Business
View & Download the FREE Webinar Video blogging, sometimes shortened to vlogging, is a form of blogging for which the medium is video, and is a f . . .

Friday, July 23, 2010

In Today's Market, Everyone is in Marketing
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, July 16, 2010

Are you the reason your CEO does not see the value of Social Media?
This article was taken from our CEO’s personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital med . . .

Monday, July 12, 2010

Buying Help at Discount Pricing
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, July 09, 2010

New Webinar is Available :: WordPress As A Business Tool, How To Get Started
View & Download the FREE Webinar This session is for you if you have not yet begun blogging and don’t know where to start, or if you’re stalled n . . .

Thursday, July 08, 2010

SMPSVA Panel Discussion: Businesses that are REALLY using Social Media!
This article was taken from our CEO’s personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital medi . . .

Tuesday, July 06, 2010

Are You a Decision-Maker or a Decision-Non-Maker?
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, July 02, 2010

Get Your Cool Digital Media Coffee Mug!
Who wouldn't want a cool digital media coffee mug? Slide on over to our JASEstore to get your own personal coffee mug, mousepad, or t-shirt.

Thursday, July 01, 2010

New Webinar is Available :: Creative Social Media Marketing Strategies
View & Download the FREE Webinar Building and maintaining your organization's brand and reputation is a crucial aspect of the success you achie . . .

Wednesday, June 30, 2010

Are You Too Busy Doing "The Work"?
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, June 25, 2010

Get Your Google Voice Here
Google Voice is finally available for everyone, no invite necessary. Google announced this news on their Google Voice blog yesterday along with a flur . . .

Wednesday, June 23, 2010

Yo Facebook, I Won't Let You Compromise My Skype Security Also!
This article was taken from our CEO’s personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital med . . .

Tuesday, June 22, 2010

5 Ways to Promote Your Event through Inbound Marketing
Over the past few years, JASE has sponsored, helped promote, and actively participated in many offline events. Digital Media Seminar is the latest exa . . .

Monday, June 21, 2010

Economic Downturn Catch You with Too Much Inventory?
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, June 18, 2010

WordPress 3.0 Release Looks to be Exciting [video]
WordPress has released version 3.0 of their blogging platform. Our tech team will be installing and testing the new platform in our JASEorf test envir . . .

Thursday, June 17, 2010

JASE Group Becomes SWaM Certified
(Norfolk, VA - June 14, 2010): JASE Group, LLC, d/b/a JASE Digital Media, a Norfolk-based, progressive, interactive digital media agency, announced to . . .

Monday, June 14, 2010

Create an Advantage by Developing Alliances
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, June 11, 2010

8 Tips to Help Your Blog Succeed
We have written here several times on blogging and general ground rules for writing on your business blog. Here a few more tips on helping your bloggi . . .

Thursday, June 10, 2010

40 Percent of Companies Ban Social Media
Yes, you read that correct. According to a survey conducted by security solutions provider nCircle, 39% of companies surveyed prohibit their employees . . .

Wednesday, June 09, 2010

Poised for the Future of Advertising - Digital Media!
According to Google President of Global Sales, Nikesh Arora, online advertising will increase by 50% in the next 5 years. People are shifting their sp . . .

Monday, June 07, 2010

JASE Team Participating in Clean The Bay Day
Several members of our JASE team will be participating in the Chesapeake Bay Foundation's Clean the Bay Day tomorrow in Norfolk (VA). We are very prou . . .

Friday, June 04, 2010

Are You Fanatical for Your Customer?
Guest blogger and trusted business associate, Bill Boyer is the President of Tidewater CEO, a consulting/coaching organization for small company CEO's . . .

Friday, June 04, 2010

New eBook On The Way :: All Traffic Points Inward
Our CEO, Keith Parnell, is close to finalizing his latest eBook. We have proofed a few sections of the book and feel you will enjoy reading and learni . . .

Wednesday, June 02, 2010

New Webinar is Available :: Inbound Marketing Techniques for Lead Generation
View & Download the FREE Webinar Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, prod . . .

Wednesday, June 02, 2010

Listen to Your Employees
Guest blogger and trusted business associate, Bill Boyer, is the President of CEO Focus of Tidewater, a consulting/coaching organization for small . . .

Friday, May 28, 2010

Foursquare, Blogging, and What Moms Are Saying
This Week in Digital Media :: volume 14, issue 22 Click here to subscribe to our weekly email newsletter, This Week in Digital Media. Foursquare + Sm . . .

Tuesday, May 25, 2010

IE6 past its expiration date, says Microsoft
Guest blogger, Gregg Keizer, covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gr . . .

Monday, May 24, 2010

3 Quick Tips for Small Businesses & Inbound Marketing Strategies
You own a coffee shop or you are a Realtor. Time is very sensitive and extra time is very scarce. Do inventory or work on your website? Meet with a c . . .

Monday, May 24, 2010

Social Media Marketing is Not For You - Maybe - Maybe Not
We ran across this blog article recently from Jay Ehret. Intelligently, Jay questions whether social media marketing should be implemented across the . . .

Friday, May 21, 2010

Dealing with Challenging Employees
Guest blogger and trusted business associate, Bill Boyer, is the President of CEO Focus of Tidewater, a consulting/coaching organization for small c . . .

Friday, May 21, 2010

5 Ways to Help Your Business Blog be Successful
We have written several times on the benefits of blogging and how the increased website page numbers and amount of quality content can boost your rank . . .

Thursday, May 20, 2010

Trolls Are Easily Ignored Here
One of our favorite blogs to read and discuss as a team belongs to Seth Godin. He wrote an article a while back about Trolls - those that live to dest . . .

Wednesday, May 19, 2010

Moms Say Marketers Ignore Their Needs
"Moms Say Marketers Ignore Their Needs." What? Still? We were shocked to see this headline at BrandWeek.com. Why is this still going on? According t . . .

Wednesday, May 19, 2010

Men vs Women & Is Social Media Right for Your Business?
This Week in Digital Media :: volume 14, issue 21 Click here to subscribe to our weekly email newsletter, This Week in Digital Media. Making Social M . . .

Wednesday, May 19, 2010

Foursquare + Small Business = No Brainer
If you are a small business owner and you are not listed on Foursquare, you are missing out on a great opportunity to network with your consumers. Soc . . .

Tuesday, May 18, 2010

Green Isn't Everything - Good intentions don't always drive purchasing picks
In a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wall . . .

Tuesday, May 18, 2010

Tips on Hiring an Agency for Social Media Marketing
First, you must ask yourself if hiring an agency is right for your organization. If you just want to get out and play in social media like the local " . . .

Monday, May 17, 2010

Question Your Marketing Agency - Don't Assume They Know Best
This article was taken from our CEO's personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital medi . . .

Monday, May 17, 2010

Inbound Marketing Seminar in 7 Days
Don't miss out on this 90 minute seminar that will focus on inbound marketing and creating powerful content that will lead potential customers to you. . . .

Friday, May 14, 2010

Performance Measurements & Managing by the Numbers
Guest blogger and trusted business associate, Bill Boyer, is the President of CEO Focus of Tidewater, a consulting/coaching organization for small com . . .

Friday, May 14, 2010

Making Social Media a True Leads Channel for Your Business
You've heard the local social media "guru" talking about setting up your Facebook page. And you've heard the neighbor's kid talk about kickin' it on T . . .

Thursday, May 13, 2010

Building Brand Awareness through Inbound Marketing
We love talking branding. We love talking brand building. We love talking reputation management. And we adore talking inbound marketing. Put them all . . .

Wednesday, May 12, 2010

Annoying Jack in the Box Dance
Let’s be honest. This song is annoying. This dance is annoying. But now you can't get it out of your head, can you? Ugh! Great advertising by Jack i . . .

Wednesday, May 12, 2010

Women Rule Social Networking on Mobile Devices
Keeping in tune with our statistics on social media this week, Nielsen reports that women tweet 10% more than men from their mobile devices such as iP . . .

Tuesday, May 11, 2010

Would You Opt Out of Mobile Ads?
According to a Harris Interactive poll, 42% of 18-to-34-year-olds and 33% of 35-to-44-year-olds are at least somewhat interested in receiving opt-in m . . .

Tuesday, May 11, 2010

When Doody Calls, Brain Power Builds Custom Software
This Week in Digital Media :: volume 14, issue 20 Click here to subscribe to our weekly email newsletter, This Week in Digital Media. Can you remembe . . .

Tuesday, May 11, 2010

Do Men Rule Social Networking? Has the Tide Changed?
While doing ad buying research last week, we uncovered a few statistics that surprised everyone on our team. According to Google Ad Planner, men outnu . . .

Monday, May 10, 2010

We Added the Facebook LIKE Button, Come See
We have added the Facebook LIKE button to our blog. Through the magic of PHP programming, our crack software team quickly implemented the syntax to t . . .

Saturday, May 08, 2010

Inbound Marketing Seminar in 14 Days
Don't miss out on this 90 minute seminar that will focus on inbound marketing and creating powerful content that will lead potential customers to you. . . .

Friday, May 07, 2010

Summary of a Marketing Research Project
This is a ninth and final part in a series on 'Getting the Most From Your Marketing Research' from guest blogger Chris Bonney of Bonney & Company. . . .

Friday, May 07, 2010

LinkedIn & Foursquare - Not Your Kids Social Communities Anymore
This Week in Digital Media :: volume 14, issue 19 5 Ways to Use LinkedIn to Market Your Business Okay, so you have a LinkedIn account. Now what? Let' . . .

Wednesday, May 05, 2010

Can you remember Doody Calls?
While driving through the city recently, a truck passed that was painted and wrapped with company logos and colors. That's not really an odd sighting. . . .

Tuesday, May 04, 2010

Don't be a shy advertiser. Take on the competition!
This photo was taken of a billboard on Granby Street in Norfolk, VA. Admiration is due for the boldness of the religious group that bought space on th . . .

Monday, May 03, 2010

Measuring Success of Your Marketing Research Project
This is an eighth part in a series on 'Getting the Most From Your Marketing Research' from guest blogger Chris Bonney of Bonney & Company. Bonney . . .

Friday, April 30, 2010

What is Lean-Forward Advertising Medium?
A good internet video, says Kelsey Group (www.kelseygroup.com) analyst Michael Boland, can be more powerful than traditional advertising because viewe . . .

Wednesday, April 28, 2010

5 Ways to Use LinkedIn to Market Your Business
Here a nice article by Lewis Howes written for Social Media Examiner. Lewis talks about his top 5 ways he recommends using LinkedIn to market your bus . . .

Tuesday, April 27, 2010

Inbound Marketing is a Money Maker for Any Size Business
Let's talk about mixing the two worlds of offline advertising and online advertising. Don't allow advertising budget segregations to not let inbound m . . .

Monday, April 26, 2010

A Market Researcher's Questions
This is a seventh part in a series on 'Getting the Most From Your Marketing Research' from guest blogger Chris Bonney of Bonney & Company. Bonney . . .

Friday, April 23, 2010

Coke Shares a Little Happiness [video]
Look at this very neat video of a stunt that Coke put together on a college campus. Happiness is definitely viral! Hang on to the end. The best is at . . .

Thursday, April 22, 2010

Google Announces Local Business Center becomes Google Places
We talk quite a bit on this blog about branding your organization and modeling the public's perception of your talents and achievements. So it is not . . .

Wednesday, April 21, 2010

8 Dynamite Reasons Why You Should be Blogging
Ever ask yourself why you should blog? Ask no longer. Here are 8 great reasons why you should be blogging: Blogging gives you a rockstar voice. Use . . .

Tuesday, April 20, 2010

Who Is Looking Out for Your Reputation Online?
You've worked hard to build a solid reputation for your company. You do good work. Your clients respect and appreciate the success you've helped them . . .

Monday, April 19, 2010

Before You Start Talking to Consumers
This is a sixth part in a series on 'Getting the Most From Your Marketing Research' from guest blogger Chris Bonney of Bonney & Company. Bonney &a . . .

Friday, April 16, 2010

Changing the Game in a Tough Economy
We are in discussions with a client on developing budget line items against a marketing plan. As with a lot of small businesses, a marketing budget ha . . .

Thursday, April 15, 2010

What is foursquare? Can it help my business?
Mike Volpe of Hubpspot fame recently sat down with Dennis Crowley, co-founder of foursquare. In this video Dennis talks about how business can leverag . . .

Wednesday, April 14, 2010

Inbound Marketing vs Outbound Marketing - Huh?
Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating . . .

Tuesday, April 13, 2010

Blog? What? Me? Why?
The age-old question - okay, maybe not age-old, but Internet 2.0 age-old - "Why should I blog?" is one we hear all the time. True that blogging is not . . .

Monday, April 12, 2010

Know Your Marketing Researcher
This is a fifth part in a series on 'Getting the Most From Your Marketing Research' from guest blogger Chris Bonney of Bonney & Company. Bonney &a . . .

Friday, April 09, 2010

JASE Web Specialties - How does your web shop match up?
Web Presence Specialties Static websites. Search engine optimization (SEO). Content Management Systems. eCommerce websites. Database-driven webs . . .

Wednesday, April 07, 2010

Why does My Business need an Internet Marketing Program?
One of the most crucial facets of running a business is marketing, offline marketing initiatives and online marketing initiatives. This is evident in . . .

Tuesday, April 06, 2010

What is the JASE Branding Strategy Development Process
The process of developing a brand strategy for an organization can be time consuming. It is essential that a process be followed, notably a process th . . .

Monday, April 05, 2010

How to Get The Most From Your Marketing Research
This is a fourth part in a series on 'Getting the Most From Your Marketing Research' from guest blogger Chris Bonney of Bonney & Company. Bonney & . . .

Friday, April 02, 2010

Shouldn't Creative Support the Brand?
Our graphic design artists understand that your organization is unique. Our team's goal is to provide you with an efficient, creative design respect . . .

Wednesday, March 31, 2010

What is Inbound Marketing?
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online method . . .

Tuesday, March 30, 2010

Why do I need a Brand Model?
A Strategic Brand Model Helps you identify and capture a dominant market position in your vertical. Increases your marketing reach and consumer pe . . .

Monday, March 29, 2010

Getting Started with Marketing Research
This is a third part in a series on 'Getting the Most From Your Marketing Research' from guest blogger Chris Bonney of Bonney & Company. Bonney &a . . .

Friday, March 26, 2010

Let's Talk Cool Web Design
As a full service interactive digital agency, we offer a wide range of award winning services, including web design and development, information ar . . .

Wednesday, March 24, 2010

Twitter Makes Sense for Me Now
We all have people in our lives that have looked at us funny when the word T-W-I-T-T-E-R came out of our mouths. And let's be honest, it feels kind of . . .

Tuesday, March 23, 2010

SWOT Analysis - Evaluating Strengths, Weaknesses, Opportunities, and Threats
We've had so many questions lately from various institutions and organizations about performing a SWOT Analysis for their initiatives. This is great. . . .

Monday, March 22, 2010

The Strategy Behind the Brand
An effective brand strategy helps you anticipate consumer behavior, differentiate your brand from your competitors on a superior level, and attract lo . . .

Monday, March 15, 2010

Roots of Modern Marketing Research
This is a second part in a series on 'Getting the Most From Your Marketing Research' from guest blogger Chris Bonney of Bonney & Company. Bonney & . . .

Friday, March 12, 2010

Web Design Help
Our graphic design artists understand that your company is unique. The team's goal is to provide you with an efficient design supporting your brand id . . .

Wednesday, March 10, 2010

Inbound Marketing Help
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online method . . .

Tuesday, March 09, 2010

Brand Management Help
What makes a brand so powerful? Is it the decor at your retail store? Is it the commerce selections of your musical CDs? Is it the yummy taste of your . . .

Monday, March 08, 2010

Getting the Most From Your Marketing Research
This is a first part in a series on 'Getting the Most From Your Marketing Research' from guest blogger Chris Bonney of Bonney & Company. Bonney &a . . .

Friday, March 05, 2010

Agency's Pitch requires the Right Brain and Left Brain
Recently we attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked se . . .

Thursday, February 04, 2010

Oh Crap. My Parents Joined Facebook.
Our friend, Michelle from Reina Communications, put this on her blog a while back. Funny. Did you freak out when your parents joined Facebook? Do you . . .

Tuesday, February 02, 2010

Management vs. Leadership
Management is doing things right; leadership is doing the right things. - Peter Drucker (1909 - 2005)

Tuesday, December 26, 2006

What are RSS Feeds?
Seth Sutel, an AP Business Writer wrote a great end-user article that Yahoo! News published on the topic of RSS feeds. Sutel explains, RSS which sta . . .

Tuesday, December 05, 2006

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