Category: Public Relations (70)

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How To Boost Your Local SEO Traffic
How To Boost Your Local SEO Traffic
Wednesday, June 19, 2013
3 SEO Tips For Higher Search Engine Ranking for Your Website
3 SEO Tips For Higher Search Engine Ranking for Your Website
Tuesday, June 18, 2013
Do You Have Time for Social Media?
Do You Have Time for Social Media?
Monday, June 17, 2013
34% of Americans Now Own Tablets
34% of Americans Now Own Tablets
Monday, June 17, 2013
Just like a politician, JASE is a favorite with the babies at a cookout. Where has JASE taken you?
Just like a politician, JASE is a favorite with the babies at a cookout. Where has JASE taken you?
Sunday, June 16, 2013
Weekend JASE World Recap: Going Digital, Smartphone Websites for Google, Spence Crossing Websites Launches, Working with a Local Web Design Company, New School Advertising, Mother's Day in Colonial Williamsburg
Weekend JASE World Recap: Going Digital, Smartphone Websites for Google, Spence Crossing Websites Launches, Working with a Local Web Design Company, New School Advertising, Mother's Day in Colonial Williamsburg
Saturday, June 15, 2013
We're Going Digital!
We're Going Digital!
Friday, June 14, 2013
Guidelines for Building Smartphone Websites for Google
Guidelines for Building Smartphone Websites for Google
Thursday, June 13, 2013
JASE Group is Proud to Announce Two Successful Website Design Launches
JASE Group is Proud to Announce Two Successful Website Design Launches
Wednesday, June 12, 2013
Benefits of Working with a Local Web Design Company
Benefits of Working with a Local Web Design Company
Tuesday, June 11, 2013

Blog Authors

Creative Advertising

JASE Creative AdvertisingOften advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.

Public Relations

JASE Public RelationsImage. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.

Inbound Marketing

JASE Inbound MarketingInbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.

Technology

JASE TechnologyJASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.
Guidelines for Building Smartphone Websites for Google
Guidelines for Building Smartphone Websites for Google
Portions of this series of articles on mobile website development may get a bit technical. If you start to glaze over while reading the rhetoric, just . . .
Thursday, June 13, 2013
JASE Group is Proud to Announce Two Successful Website Design Launches
JASE Group is Proud to Announce Two Successful Website Design Launches
As our engine keeps firing on all cylinders, JASE is proud to announce the launch of two new websites - a desktop & tablet website and a mobile sm . . .
Wednesday, June 12, 2013
Benefits of Working with a Local Web Design Company
Benefits of Working with a Local Web Design Company
The Internet has made communicating with people all around the world very easy. We have cool technologies like Skype and Google+ Hangout and the old-f . . .
Tuesday, June 11, 2013
Site Development & Highway Construction Contractor, E. V. Williams, announces JASE Group as their Digital Agency of Record
Site Development & Highway Construction Contractor, E. V. Williams, announces JASE Group as their Digital Agency of Record
E. V. Williams Inc. Selects JASE Group LLC as Digital Agency of Record VIRGINIA BEACH VA, MAY 31, 2013: E. V. Williams, Inc. announced last week th . . .
Wednesday, June 05, 2013
William & Mary Website Redesign Makes the Grade for Design and Usefulness
William & Mary Website Redesign Makes the Grade for Design and Usefulness
One of Hampton Roads' treasured universities has recently redesigned its website. The College of William & Mary website redesign can be seen at wm . . .
Tuesday, June 04, 2013
Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney
Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney
The last few years have been hard for J.C. Penney. Within a two-year span the retailer fired and rehired its CEO Myron E. Ullman. He replaced Ron John . . .
Wednesday, May 29, 2013
3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business
3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business
Many companies have different reasons for updating their websites. Last week's post mentioned the need for a facelift or redesign based on an outdated . . .
Thursday, May 23, 2013
Standing Alone Above The Crowd Can Cost You Less Than You Imagine - Web Design for as little as $699
Standing Alone Above The Crowd Can Cost You Less Than You Imagine - Web Design for as little as $699
JASE is running a dynamite special this Spring on our popular web design and web redesign packages. Look for the details here on our JASE Web Design S . . .
Thursday, May 16, 2013
Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?
Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?
Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the . . .
Wednesday, May 15, 2013
SEO: The Term Everyone Knows But Few Really Understand - SEO Strategies for as little as $299
SEO: The Term Everyone Knows But Few Really Understand - SEO Strategies for as little as $299
JASE is running a dynamite special this Spring on our popular search engine optimization packages. Look for the details here on our JASE SEO Spring Sp . . .
Tuesday, May 14, 2013
In Celebration of Mother's Day Makeovers, Your Website Deserves a Redesign
In Celebration of Mother's Day Makeovers, Your Website Deserves a Redesign
Last week the major news networks surprised moms across Hampton Roads with makeovers in celebration of Mother's Day. Everyone recognizes that a new lo . . .
Monday, May 13, 2013
JASE Web Design Spring Special: DATABASE-DRIVEN WEBSITE DESIGN
JASE Web Design Spring Special: DATABASE-DRIVEN WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .
Friday, May 10, 2013
JASE Web Design Spring Special: ECOMMERCE WEBSITE DESIGN
JASE Web Design Spring Special: ECOMMERCE WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .
Thursday, May 09, 2013
JASE Web Design Spring Special: CMS WEBSITE DESIGN
JASE Web Design Spring Special: CMS WEBSITE DESIGN
JASE Content Management System for Self-control of Your Website by Modifying Page Content and Uploading Photos & Videos When You Need Them . . .
Wednesday, May 08, 2013
JASE Web Design Spring Special: CUSTOM WEBSITE DESIGN
JASE Web Design Spring Special: CUSTOM WEBSITE DESIGN
Smart & Strategic Investment in Your Business Custom Web Design That Gets You Found in the Search Engines Creative Web Design that Fully S . . .
Monday, May 06, 2013
Brand Loyalty & Word-of-mouth: Two Peas in A Pod
Brand Loyalty & Word-of-mouth: Two Peas in A Pod
What does your ad agency do for you to inspire "loyalty beyond reason"? Brand loyalty by your fans can be as powerful as word-of-mouth referrals in mo . . .
Friday, April 26, 2013
Glowing Client Testimonials Always Make Us Blush: Randy Wright & Associates
Glowing Client Testimonials Always Make Us Blush: Randy Wright & Associates
Thanks, Randy! W. Randy Wright, Randy Wright & Associates JASE Group is unique in that it offers a multi-media approach to your business needs . . .
Thursday, April 25, 2013
Social Media, and Buzz Words, and News Releases! Oh My!
Social Media, and Buzz Words, and News Releases! Oh My!
With all the conversation surrounding social media many people forget about the classic and well-known approaches to public relations. Today there are . . .
Wednesday, April 24, 2013
You know that iPad you always wanted? JASE is giving away free iPads.
You know that iPad you always wanted? JASE is giving away free iPads.
JASE is giving away tablets - bright, shiny, new, hot-off-the-assembly-line tablets. One is yours for the taking. What do you have to do? What's th . . .
Tuesday, April 16, 2013
What? You mean, I'm not supposed to advertise to me?
What? You mean, I'm not supposed to advertise to me?
Oh, the dreaded target market topic. Target market research is quite often the most difficult item in a marketing strategy conversation with a client. . . .
Friday, April 12, 2013
JASE Websites: Affordable, Creative, Efficient!
JASE Websites: Affordable, Creative, Efficient!
A fresh, powerful website design by JASE will connect you with your perfect customers via the search engines. The strategic design of a JASE website w . . .
Thursday, April 11, 2013
Avoid A PR Crisis With Transparency and Immediate Ethical Action
Avoid A PR Crisis With Transparency and Immediate Ethical Action
With three unsuccessful basketball seasons it was peculiar to see the Rutgers basketball team in the news. Unfortunately for Rutgers, the basketbal . . .
Wednesday, April 10, 2013
A Strategic PR Plan Is More Than Just A Press Release
A Strategic PR Plan Is More Than Just A Press Release
Managing finances in your small business can be difficult. Trying to determine where to save and where to spend can often force you to make some costl . . .
Wednesday, April 03, 2013
Is Having A Logo Designed Important To Branding Your Business?
Is Having A Logo Designed Important To Branding Your Business?
To logo or not to logo? That is the question for many small businesses today. The question is not so much whether to have a logo at all, because every . . .
Monday, April 01, 2013
Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.IV. Where has JASE taken you?
Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.IV. Where has JASE taken you?
Ad campaign photo shoot on March 28, 2013 Dragas Mortgage Company & Dragas Companies corporate offices Virginia Beach, VA Joel Becker, Walt . . .
Sunday, March 31, 2013
Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.III. Where has JASE taken you?
Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.III. Where has JASE taken you?
Ad campaign photo shoot on March 28, 2013 Dragas Mortgage Company & Dragas Companies corporate offices Virginia Beach, VA Walt Taylor, Joel . . .
Sunday, March 31, 2013
Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.II. Where has JASE taken you?
Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.II. Where has JASE taken you?
Ad campaign photo shoot on March 28, 2013 Dragas Mortgage Company & Dragas Companies corporate offices Virginia Beach, VA Lisa Parker, Sall . . .
Saturday, March 30, 2013
Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.I. Where has JASE taken you?
Behind the Scenes at the Dragas Mortgage Company Ad Campaign Photo Shoot, p.I. Where has JASE taken you?
Ad campaign photo shoot on March 28, 2013 Dragas Mortgage Company & Dragas Companies corporate offices Virginia Beach, VA Joel Becker & . . .
Saturday, March 30, 2013
How Does My Business Attract New Customers?
How Does My Business Attract New Customers?
It can be a frustrating situation. You have a good product/service. You believe in yourself, but you aren't doing the volume of business that you woul . . .
Monday, March 25, 2013
Glowing Client Testimonials are Our Best Friend: Hampton Mental Health Associates
Glowing Client Testimonials are Our Best Friend: Hampton Mental Health Associates
Thanks, Karla! Karla Muro, Hampton Mental Health Associates JASE Group has provided excellent guidance and support during the development and . . .
Tuesday, March 19, 2013
Brooklyn Nets PR Department Gains Credibility For Deadpan Statistical Tweets
Brooklyn Nets PR Department Gains Credibility For Deadpan Statistical Tweets
Public relations departments for sports and businesses alike are known for the conventional and useful. Creativity and uniqueness is usually left to t . . .
Wednesday, February 27, 2013
Sports Performance Training & Life Consulting group, Massey Legacy Enterprises, announces JASE Group as their Digital Agency of Record
Sports Performance Training & Life Consulting group, Massey Legacy Enterprises, announces JASE Group as their Digital Agency of Record
Massey Legacy Enterprises LLC Announces Partnership with JASE Group LLC NEWPORT NEWS VA, FEBRUARY 19, 2013: Massey Legacy Enterprises LLC today annou . . .
Tuesday, February 19, 2013
RIM Name Change to Blackberry for Better Branding
RIM Name Change to Blackberry for Better Branding
What’s the best way to make a comeback? According to BlackBerry, change your name. In hopes of regaining the original #TeamBlackBerry, fanatics of . . .
Tuesday, February 12, 2013
JASE adds Greg Kern to its growing team to help deepen the company's market reach throughout the Peninsula, Williamsburg and Richmond
JASE adds Greg Kern to its growing team to help deepen the company's market reach throughout the Peninsula, Williamsburg and Richmond
JASE Group Hires New Business Development Associate, Greg Kern NORFOLK VA, February 6, 2013: JASE Group LLC (jasegroup.com) has hired Greg Kern as a . . .
Thursday, February 07, 2013
Lip Synching at the Inauguration and the Public Relations Fail
Lip Synching at the Inauguration and the Public Relations Fail
By now you have heard the news about singer Beyoncé being accused of lip-synching "The Star Spangled Banner" at President Barack Obama's second Inaugu . . .
Tuesday, January 29, 2013
Is Your Marketing And Advertising Strategy Fast Food Or Five Star? Can Inexpensive Help Your Small Business?
Is Your Marketing And Advertising Strategy Fast Food Or Five Star? Can Inexpensive Help Your Small Business?
Advertising, marketing, and public relations are three words understood by every business. Yet, for many businesses these are the three facets that ar . . .
Monday, January 21, 2013
Most Popular Public Relations Articles of 2012
Most Popular Public Relations Articles of 2012
Play Nice With Journalists for Better PR Results One major aspect of public relations is media relations. The goal of media relations is to make sure . . .
Wednesday, January 02, 2013
JASE Group's PR New Year's Resolution Tips
JASE Group's PR New Year's Resolution Tips
A new year is a fresh opportunity to refocus personal, professional and company goals. As you strategize for the coming year, think about these five P . . .
Monday, December 31, 2012
Play Nice With Journalists for Better PR Results
Play Nice With Journalists for Better PR Results
One major aspect of public relations is media relations. The goal of media relations is to make sure that your message is delivered through the media . . .
Wednesday, December 26, 2012
HARO - Connecting PR Professionals with Industry Journalists
HARO - Connecting PR Professionals with Industry Journalists
As a small business owner you probably wear several titles -director of sales, marketing manager, PR coordinator - just to name a few.  As you work to . . .
Monday, December 24, 2012
Statement from JASE CEO on Connecticut School Shootings
Statement from JASE CEO on Connecticut School Shootings
JASE Group CEO issues a statement on the school shooting in Newtown, Connecticut. NORFOLK VA, DECEMBER 14, 2012: JASE Group LLC (jasegroup.com) CEO, . . .
Friday, December 14, 2012
JASE CEO Joins Dignitaries and Senate Members to Launch First Passenger Rail Service Connecting Norfolk to East Coast Cities Since 1977
JASE CEO Joins Dignitaries and Senate Members to Launch First Passenger Rail Service Connecting Norfolk to East Coast Cities Since 1977
JASE Group dignitaries were selected to ride the first Amtrak train from Norfolk, VA to Washington, D.C. since 1977. NORFOLK VA & WASHINGTON DC, . . .
Wednesday, December 12, 2012
JASE Group to Board First Norfolk-based Amtrak Train to Capitol Hill
JASE Group to Board First Norfolk-based Amtrak Train to Capitol Hill
Two senior members of Hampton Roads-based JASE Group LLC selected to ride the first Amtrak train from Norfolk, VA to Washington, D.C. since 1977. NOR . . .
Tuesday, December 11, 2012
How to Ace a Media Interview
How to Ace a Media Interview
After an impressive amount of pitching, your preferred media outlet has contacted you for an interview. This is an opportunity for your company to shi . . .
Monday, December 10, 2012
How to Handle a PR Crisis Gracefully
How to Handle a PR Crisis Gracefully
No matter the industry, food service to fashion, a public relations crisis can happen to any business. Companies from Tylenol to Toyota have been hit . . .
Monday, December 03, 2012
PR Professionals Filter Through the Clutter with Newsle
PR Professionals Filter Through the Clutter with Newsle
Media relations management is an important aspect of a public relations professional's arsenal of skills. Just as important as a perfectly crafted med . . .
Wednesday, November 28, 2012
Online Media Campaigns Offer Measureable Results
Online Media Campaigns Offer Measureable Results
Extra, extra read all about it: the print media industry is on its last legs. Over the last decade, print media has seen a steady decline in readershi . . .
Wednesday, November 21, 2012
JASE Group's Tips To Writing A Successful Blog Post
JASE Group's Tips To Writing A Successful Blog Post
Writing a blog article can be fairly straightforward. Blogs allow you a forum to express your opinion or distribute information, but what happened whe . . .
Monday, November 19, 2012
Key to the Perfect Media Release: Pretend Your Audience Is Two-Year-Old Children
Key to the Perfect Media Release: Pretend Your Audience Is Two-Year-Old Children
Think about the two-year-olds that you know in your life. If they are like the two-year-olds that I know I am sure they are amazing little people. Wit . . .
Monday, November 05, 2012
Yes! We are Hiring - Come Join the JASE Team
Yes! We are Hiring - Come Join the JASE Team
Business Development Associate - 6 positions available - JASE Group is seeking a Business Development Associate who will support the company’s JASE EP . . .
Tuesday, August 28, 2012
The Power of a Review - Musings of a Marketing Professional
The Power of a Review - Musings of a Marketing Professional
I love to travel. I become obsessed with the thought of seeing new places, staying at different hotels and trying new food. I scour the web for weeks, . . .
Tuesday, August 28, 2012
JASE Group Hires New Content Marketing Associate, Koy Grant
JASE Group Hires New Content Marketing Associate, Koy Grant
Hampton Roads-based JASE Group LLC adds Koy Grant to its growing inbound marketing team as a Content Marketing Associate. NORFOLK VA, AUGUST 22, 2012 . . .
Wednesday, August 22, 2012
Exhibiting and Attending Trade Shows: What is the Return on Investment?
Exhibiting and Attending Trade Shows: What is the Return on Investment?
It has never been more critical for companies to revisit exhibiting and attending trade shows to promote their product brands. Trade shows facilitate . . .
Wednesday, August 15, 2012
JASE Group Hires New Content Marketing Associate, Kate Cerone
JASE Group Hires New Content Marketing Associate, Kate Cerone
Hampton Roads-based JASE Group LLC adds Kate Cerone to its growing inbound marketing team as a Content Marketing Associate. NORFOLK VA, AUGUST 10, 20 . . .
Friday, August 10, 2012
Public Relations Tips For Crisis Situations
Public Relations Tips For Crisis Situations
With many eyes fixed on State College, Pennsylvania, and Penn State University in the wake Jerry Sandusky scandal, it is evident how integral having a . . .
Wednesday, July 25, 2012
Choosing the Right PR Firm For Your Business
Choosing the Right PR Firm For Your Business
When looking for a public relations firm to represent you, it's important to know what they can handle, and if they are the best fit for your business . . .
Tuesday, July 24, 2012
Social Media Tips From PR Pros
Social Media Tips From PR Pros
There is often a misconception that because social media is casual there is no need for planning or strategy. This couldn't be further from the truth. . . .
Thursday, July 19, 2012
Social Media and Your Local Community
Social Media and Your Local Community
On June 30, Mashable held its third annual Social Media Day. The event was created to celebrate the connected generation around the world. This year c . . .
Tuesday, July 10, 2012
Internal Communications, Build a Relationship with Your Employees
Internal Communications, Build a Relationship with Your Employees
Communication with your stakeholders is important for your business. Relating, communicating and sharing your message with those in your business, par . . .
Monday, July 09, 2012
Tweeting CEOs, Tips To Properly Handle Your Twitter Account
Tweeting CEOs, Tips To Properly Handle Your Twitter Account
All social media networks are not for every organization however, Twitter does a great job supporting CEO's and others in leadership roles as they hel . . .
Thursday, June 28, 2012
Growing Agency Looking to Add New Team Members
Growing Agency Looking to Add New Team Members
Content Marketing Associate (Inbound Marketing & Public Relations Teams) JASE Group is seeking a Content Marketing Associate who will support the . . .
Monday, June 25, 2012
Push the PR Easy Button for Your Business
Push the PR Easy Button for Your Business
One of my favorite commercials is the Staples “easy button commercial,” which features small business owners wearing many hats in their business. The . . .
Thursday, June 21, 2012
Pushing for the Best PR Results
Pushing for the Best PR Results
The goal of every public relations campaign is different, based on the client and based on the PR agency providing the work. One thing about PR that r . . .
Wednesday, June 13, 2012
Do You Know If Your PR Agency Is Getting The Job Done?
Do You Know If Your PR Agency Is Getting The Job Done?
Lost in all the hoopla of your newest product or latest event is the publicity of this new product or event. At least for many business owners that is . . .
Friday, June 08, 2012
Randy Wright & Associates Selects JASE Group LLC as Public Relations Agency of Record
Randy Wright & Associates Selects JASE Group LLC as Public Relations Agency of Record
JASE Group LLC (jasegroup.com) will serve as the Public Relations & Inbound Marketing agency of record for Randy Wright & Associates (randywri . . .
Thursday, May 31, 2012
Listen and Monitor Chatter About Your Brand
Listen and Monitor Chatter About Your Brand
Chatter about your brand on social media networks and throughout traditional mediums can be great for your business, well at least while the conversat . . .
Thursday, May 31, 2012
Chasing Mommy Bloggers, Use an Inbound Marketing Strategy And Make Your Brand Mom Approved
Chasing Mommy Bloggers, Use an Inbound Marketing Strategy And Make Your Brand Mom Approved
Mothers have always been a great source of information for their children, partners, friends and inner-circle of mothers. Today with the help of blogs . . .
Wednesday, May 09, 2012
Use Your Social Media Networks for Crisis Communication
Use Your Social Media Networks for Crisis Communication
When a crisis occurs many companies like to forget the fact that they use social media every day. One of the biggest mistakes any company can make dur . . .
Thursday, April 26, 2012
Targeting Our Sponges - Conquering Socialgraphics
Targeting Our Sponges - Conquering Socialgraphics
Think of your company’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, . . .
Monday, February 28, 2011
5 Ways Blogging Will Support Your Marketing Campaign
5 Ways Blogging Will Support Your Marketing Campaign
Think of your company's blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, . . .
Wednesday, July 28, 2010