According to Tina Kelleher at Microsoft Advertising in Redmond, “The ‘market’ (distribution channel) is being removed as a targeting option and replaced by the industry standard ‘language’ and ‘target location’ as individual targeting inputs.”
These changes, which will make Microsoft adCenter a better daily working tool for online advertising, should begin to roll out to the United States, United Kingdom and France soon.
In case you don’t know, Microsoft’s adCenter services PPC advertising on the Bing search engine, Yahoo search engine, and Microsoft and Yahoo partner networks such as Flickr. This slide was taken from a recent JASE presentation, “Inbound Marketing – The Lifeblood of Today’s Successful Business.”
Will these changes move you closer to spending more of your ad dollars with Microsoft adCenter? What is your pay-per-click budget split between Microsoft and Google? I would love to hear your feedback in the comments below.
image credit: Microsoft adCenter