Glasses, Newspaper, Keyboard, Coffee CupWe are in discussions with a client on developing budget line items against a marketing plan. As with a lot of small businesses, a marketing budget has not yet been established.

Most business owners understand the importance of smart money allocation and the results gained from the plan execution but they’ve just not gotten around to it yet.

Well, now is the time. The current state of our economy offers the perfect opportunity. Establish your company’s brand now. Expose your strategic brand to consumers now so that when the turn-around does hit us, you’re ready. You’re already on the tips of their tongues.

In a recent blog article, Seth Godin said, “Creativity demands exposure to market needs, and insulation from market fears. Give it some time to work, some support, some breathing room. That’s when creativity has a chance to change the game.

Let’s work together now to change the game. With our rules, and with your new brand exposure, we can grow your business like you’ve never seen. Send us a note and let’s get you started down the right path.

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One Comment

  1. Chris Faircloth

    So true Keith. Every November, I sit down and review the ROI on my advertising to establish the budget for the following year. Now is the time to build that foundation! Thanks for another great post.

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