I read an interesting blog article recently from our buddies at Kuno Creative about Marketing Sherpa’s B2B Marketing Benchmark Study of August 2010, where they interviewed 297 CMOs. The study showed the greatest challenge facing CMOs is the generation of high quality leads.
John McTigue, Kuno’s blog author, goes on to say that automated lead generation software is not the solution to generating leads daily. The key is a skilled marketing team formulating strategies and overseeing the inbound marketing strategy implementation based on following principles:
- Content Marketing
- Social Media Marketing
- Lead Generation
- Marketing Automation Software
- Cost Factor
This list sound familiar? We talk these principles daily in our office and on this blog.
SMALL BUSINESS AUDIBLE TO THIS INBOUND MARKETING STRATEGY
Most small businesses are limited in their sales department. It may be one or two persons in most cases, or a small team. Either case can make it difficult for a sales department to successfully convert leads into sales.
We recommend to all our clients the use of inbound marketing software, such as our JASE Marketing Manager toolset. There are many different software programs available to companies of all types and some are customizable to the company’s individual need. An effective software program should be able to efficiently capture your leads, the contact information, assign it to a sales team member, and then analyze the lead management efficiency of that sales team member.
If your business is looking for a more effective way to manage its lead generation, contact JDM today. As always, stay tuned to the JDM Blog for daily content on how to make your business more efficient.
image credit: daynoir on flickr
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