Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

Your 2nd generation LinkedIn friends trust you because you’re a friend of a friend. “[LinkedIn generation connections] build a trust bubble.

I don’t pretend to know all of my [LinkedIn Connections]. You never know when they may benefit you or you benefit them down the road.

Knowing your demographics and socialgraphics … socialgraphics is identifying your consumers, potential customers, and where they hang out online.

I don’t have a right or wrong answer for that [social media strategies]. If anyone ever told you there’s a right and wrong answer … for social media [use], they are wrong. There is not ever a right and wrong answer because social media is so new and so malleable and changes so much, it’s really a lot of trial and error to see what works for you in your business in your geographic area.

Coffee with the CEO credits

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