Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

Social media is the perfect platform to establish brand identity.

Because you can 100% control the message, social media is perfect [for brand management].

Define your strategies early – what do you really want to do out there? Do you want to generate business? Do you want to generate partnerships?

Coffee with the CEO credits

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