Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

There always should be lead collection webforms on your landing pages.

Call-to-actions are the most important action point on your landing page for visitors.

The object of a landing page is to get a potential customer to fill out a webform.

You want to be able to measure almost anything you do in the inbound marketing world.

If you’re not measuring what you’re doing on the Internet, you cannot monitor [properly] and ensure your campaign is malleable.

Coffee with the CEO credits

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