Don’t be confused by the glitz and glamor of Facebook. Successful inbound marketing strategies prove that you want to drive consumers to you, not drive consumers to Facebook. Use your Facebook page to reach out to your sponges and bring them back into your lair (your website) where you can totally control the message and conversations–not the other way around. Sending your consumers to Facebook only makes money for Mark Zuckerberg, not for your business, which is just plain not good business sense.
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