Mobile marketing via daily deal discount sites such as LivingSocial and Groupon have become a popular marketing option for many small businesses. These sites give businesses exposure to thousands of subscribers in their local community. However, in the words of the infamous Kanye West, “No one man should have all that power”. Businesses shouldn’t invest in a single marketing tactic and believe that it will yield a favorable outcome. Companies can successfully launch a daily deals campaign by developing a diverse marketing mix.
General Motors recently announced a partnership with fashion designer Isaac Mizrahi to launch a fashion line inspired by the 2013 Chevy Malibu. The line, Malibu Style, will be sold exclusively on LivingSocial. Malibu Style is a part of a larger campaign to increase interest for the 2013 Chevy Malibu with women 25-45. To drive traffic and visibility, GM is employing several marketing strategies to include print advertisements in People and Instyle (magazines popular with their target demographic), a dedicated Facebook tab for Malibu Style, a landing page on LivingSocial, sweepstakes and videos. For this campaign GM demonstrates how LivingSocial is simply an avenue, not the whole marketing plan.
Although, GM’s marketing campaign is based upon a multi-million dollar budget, local businesses can be just as effective in their marketing strategies with mobile daily deals apps. For example, a business could establish a landing page on their website specifically for a Groupon ad. The landing page would allow the business to more accurately measure client interest for that specific marketing avenue. By utilizing a marketing metric system like JASE Marketing Manager the business would be able to track the effectiveness of their marketing campaign and manage client leads.
Employing creative, well-researched marketing tactics will increase B2C visibility. JASE Group has a variety of marketing tools to effectively launch your business’s marketing goals. Contact us to assist you with your next creative campaign.
image credit: sarahlarson on Flickr