The use of celebrity spokespeople for brand marketing is hardly new.  From Troy Polamalu in the Head & Shoulder commercials to Michael Jordan and Charlie Sheen in the Fruit of the Loom ads, major brands consistently use celebrities as brand ambassadors. With the increased popularity of social media, celebrities have taken it even further using their Twitter handles to promote products, brands and causes.

However, what happens when a company goes one step further by incorporating a celebrity brand ambassador, technology enabled clothing, and one of the most popular social communities in the world? The Twitter dress is born.  CuteCircuit, a fashion tech company, designed the Twitter Dress for EE, the U.K.’s first 4G mobile network. Nicole Scherzinger, formerly of Pussycat Dolls, wore the dress to EE’s launch party. Throughout the event the Twitter Dress displayed real tweets in real time. The dress contained 2,000 LED lights, 3,000 Swarovski crystals and is rechargeable via USB. Tweets to and from twitter handle @EE and the hashtag #tweetthedress scrolled across Nicole’s dress during the event.

As marketing firms look for new ways to push the creative envelope and to brand their product, wearable social media technology might be the next big thing. Imagine the attention a trade show display would attract if your employees had tweets scrolling across a custom branded tee or baseball cap.

How would your company incorporate the Twitter Dress into your brand’s marketing strategy?  As a creative advertising firm, JASE Group can assist you with developing a memorable, results-driven branding campaign. Contact us to launch your next campaign.

Tech Dressimage credit: Interindisciplinate on Flickr

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