While doing ad buying research last week, we uncovered a few statistics that surprised everyone on our team. According to Google Ad Planner, men outnumber women in most of the major social communities that JASE is active in.

What, if anything, surprises you on this list? How do these numbers change the strategies you have outlined for your business?

Women Men
bit.ly 43% 57%
Delicious 43% 57%
Digg 32% 68%
Eventbrite 52% 48%
Facebook 55% 45%
Flickr 48% 52%
foursquare 50% 50%
FriendFeed 43% 57%
LinkedIn 40% 60%
Meetup.com 52% 48%
Ping.fm 48% 52%
Slideshare 48% 52%
Twitter 50% 50%
Ustream.tv 48% 52%

Photo credit: sellevl.

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