If you feel like you’re being stalked more and more on the Internet, you just might be right–by advertisers. Ad retargeting has become a hot-button item again lately. The advertising strategy has been around for quite a few years but with the participation from popular social networking websites like Facebook, common retargeting of ads to consumers across multiple web channels has hit an all-time high. Does it bother you that Facebook shows you ads on your timeline because it knows that you visited BassProShops.com yesterday?

ad retargeting

JASE Creative Advertising

image credit: marketoonist

Comments are closed.