If your business is creating quality organic content and sharing it to your social communities, do you know when is the best time to post that content?

A recent article on Mashable showed a study done by the link shortening service bitly on the best times to post links to Facebook and Twitter. The data presented by bitly was calculated by tracking the click through percentage on links.

The company revealed that posting content to Facebook between 1pm and 4pm get the most traffic, with Wednesday at 3pm being the optimum time. For Twitter, bitly said that it was best to post content between 1pm and 3pm with posting earlier in the week having more impact than later in the week.

Why posting to social media communities at the right time makes a difference

bitly’s information is good advice to follow as a general rule, but each business should research their own optimum posting times. Content has a short half-life on social media and if you’re spending the effort to create it, you want to make sure it is delivered to the maximum number of readers.

What social media posting times work best for your business? Does your marketing plan receive more interaction with Facebook or Twitter? Leave us a comment below and let us know. As always, please feel free to share this article with friends.

Clockimage credit: azmichelle on flickr

3 Comments

  1. American Idol Breaks Social Media Records, take Advantage of Social Media Times | JASE Group Inbound Marketing & Advertising Agency Norfolk VA

    […] Phillip Phillips (easy name to remember). Allow your business to take advantage of these times, which vary from normal peak hours, to insert quality content into the social media […]

  2. Facebook Releases Scheduling Feature To Rival Hootsuite And Other 3rd Party Apps | JASE Group Inbound Marketing & Advertising Agency Norfolk VA

    […] Facebook its attempting to make it easier on a businesses. After the successes of Hootsuite and other 3rd party social media scheduling apps, Facebook has decided to incorporate a scheduling feature into its business pages. The feature is similar to Hootsuite and allows users to schedule posts in the future. […]

  3. Social Media Is Free And Therefore Cannot Be Your Only Marketing Strategy | JASE Group Inbound Marketing & Advertising Agency Norfolk VA

    […] week Twitter went completely down across all networks and platforms for almost half a day. No web browser. No […]

Comments are closed.