If your business is creating quality organic content and sharing it to your social communities, do you know when is the best time to post that content?

A recent article on Mashable showed a study done by the link shortening service bitly on the best times to post links to Facebook and Twitter. The data presented by bitly was calculated by tracking the click through percentage on links.

The company revealed that posting content to Facebook between 1pm and 4pm get the most traffic, with Wednesday at 3pm being the optimum time. For Twitter, bitly said that it was best to post content between 1pm and 3pm with posting earlier in the week having more impact than later in the week.

Why posting to social media communities at the right time makes a difference

bitly’s information is good advice to follow as a general rule, but each business should research their own optimum posting times. Content has a short half-life on social media and if you’re spending the effort to create it, you want to make sure it is delivered to the maximum number of readers.

What social media posting times work best for your business? Does your marketing plan receive more interaction with Facebook or Twitter? Leave us a comment below and let us know. As always, please feel free to share this article with friends.

Clockimage credit: azmichelle on flickr


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