Advertising since its inception has always had some aspect of blindness to it. Businesses are forced to create advertising campaigns in hopes of catching their target audience. The result for small business has been the creation of advertising campaigns without complete understanding of the business’ target market. The consequence has been some misspending of marketing budgets as ineffective advertising campaigns are continually launched.

This trend happens because as small business owners you do not have the time or ability to properly research their target demographic both offline and online. The manpower and cost to analyze and research data can be taxing on a small business. So, often times it is neglected and that prohibits the success of their advertising campaigns.

How can a small business owner analyze their target demographic?

Depending on the size of your marketing and sales departments your business can analyze your previous sales data and analyze current industry marketing trends. If your business is currently not equipped to handle this in-house, your business can partner with a proven marketing agency to determine what advertising campaigns would bring maximum ROI.

Why is partnering with a marketing agency a good idea?

A proven marketing agency can in time become an extension of your business. Many business owners believe that hiring someone will mean they aren’t invested in your success and are only looking for a paycheck. That statement is not completely true. While there are some agencies that are dishonest, there are some agencies that are honest. JASE is committed to the success of its clients and takes pride in consulting our clients down the path to success.

Business is complicated. It is difficult for small business owners to do it on their own. We take pride in being another set of eyes and ears for your business. Contact JASE today and let’s get you started with a proven inbound marketing strategy. As always, please feel free to share this article with friends.

Where's Waldoimage credit: leondel on flickr

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    […] Targeting potential customers in each step of the sales process will increase customer attraction to your product […]

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