Remember Facebook is Free :: http://blog.jasedigitalmedia.com/index.php/2010/09/27/for-your-social-media-strategies-remember-facebook-is-free :: A social media strategy for your business must be a part of a larger inbound marketing strategy that centers around your website / blog where you have 100% control over your domain. You control the content. You control the ads (none preferably). You control the inbound links. You control the power and the message. And you control the reliability and the ability for your sponges to get to you on the web.