I read an article recently on Mashable talking about Gamification, its platform “Badgeville“, and how it was incorporating data from Klout to help brands identify, reward, and promote its most influential brand advocates.
The article goes on to talk about how major brands use Klout and other data to reward their most influential followers. Several examples the article gave, as to how big brands reward their social media influencers, were the Palms Hotel “Klout Klub” which allowed high ranking users special perks, and Chevrolet offering 3 day loans of its new “Sonic” car for Klout users with a score of 35 or higher.
Reading this article got me to thinking:
HOW DOES YOUR BUSINESS REWARD THE MOST INFLUENTIAL SOCIAL MEDIA FOLLOWERS WHO REWARD YOU?
It’s a two way street isn’t it? Is it enough to simply create consumer interaction? I think not. As marketers, we work hard to establish relationships with our consumers in social communities. If a follower is going to take his/her time to actively promote your brand, then we should reward them for their efforts. The benefit? They will continue to promote your brand and their influential reach will be increased.
How does your business reward its social media followers? Leave us a comment below and let us know. As always, please feel free to share this with friends.
image credit: Isidra1/4Cea on flickr