You own a coffee shop or you are a Realtor. Time is very sensitive and extra time is very scarce.
Do inventory or work on your website?
Meet with a client or write blog articles?
Allowing time to market your small business is tough. But it must be done to succeed in today’s competitive business environment. So you must be smart with your time.
Here are 3 quick tips to help small business owners be smart with their inbound marketing strategies:
- Consistent Branding – Why do you need a brand model, you ask? Your brand strategy helps establish you as an expert in your field, increases the reach of your marketing, and elevates the effectiveness of your advertising. We talk about a solid brand model here and a more expansive branding strategy process here.
- Quality Content – It does you no good to just be good. If no one knows about you, you may as well be invisible. The easiest and least expensive way to get the word out about your business is to blog. Text blog, video blog, photo blog – it doesn’t matter your preference. Just get your message out into the search engines.
- Network, Network, Network – As your time allows, let’s expand into social media marketing and begin tweeting, reaching into the Foursquare audience, or maybe Facebook. Begin quality conversations and establish trusted relationships with potential customers.
photo credit: professional writing services on Flickr