For years now, we Americans have read on the Internet and watched on the news how India, China and Japan are leading the technology push across the globe.
On one hand, I can believe the reports. I see first-hand how American ISPs throttle bandwidth and keep services as simple in nature as speedy access to the Internet tight in their pockets and charge exorbitant rates. I see how smartphone providers limit features and Internet access to make an easy buck off the American consumer.
On the other hand, I’m a bit leery of the reports. I see entrepreneur brains churning on an almost daily basis here in Hampton Roads (Virginia). I see the push to technology leadership. I see the push to breaking new ground in creative advertising. I see the push by consumers to own the latest and greatest smartphones, tablets and convertible notebooks.
So when I see reports like the chart below from the Indian television show Storyboard, I wonder if “everything we read on the Internet is true?” Or if the truth is that everything we read on the Internet is true, but only in the author’s mind? Who would have thought that in a technology-leading country like India that more ad dollars were spent in 2012 on print ads than on Internet ads? Who would have thought that in a technology-leading country like India that ad dollars spent on Internet ads are on the way down? This is certainly not a story that would get pushed by Mashable or TechCrunch or HubSpot or Huffington Post, for that matter. Is this a sign of things to come for the United States market?
The goal of my writing this piece is not necessarily to enlighten you on the statistics of where advertising dollars are actually spent in technology-leading countries – but to entice you to do your own research. Understand the business landscapes that you want to excel in. Don’t necessarily take the word of an Internet website that others find popular.
Do your own research, understand the situations and your (or your clients’) needs, analyze the data yourself, and draw your own conclusions which should turn out to be a bit more realistic. JASE has done this for years and it truly seems to be a good formula for success.