Even though it’s the way things were done in the old days, one-way conversations with our consumers do not work any longer. Brands need to set in place policies for their teams to monitor and carry on the ten-second-twitter-conversations with our loyal followers in the social communities. No one wants to, or deserves to, hear the hold music in today’s technology age.

brand conversations

JASE Public Relations
JASE Brand Identity Management

image credit: marketoonist

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